From Accountant to App Founder: Alesha Masaud’s story behind TaxApp

In this episode of The Property Web, host Tom Carr interviews Alesha, an accountant from Sydney, about her journey from Pakistan to Australia and her innovative approach to accounting through her company, TaxApp. Alesha shares her experiences in the corporate world, her transition to entrepreneurship, and the development of her digital-first accounting app that combines personal service with technology. The conversation covers the challenges and successes of building an app, the importance of personalised client support, and insights into property investment strategies.🎙️ Guest Alesha Masaud - Socials & Contact:🔗 Website: https://www.taxapp.com.au/📸 Company Instagram: @taxappau👤 Personal Instagram: @alesha.masaud💼 LinkedIn: linkedin.com/in/aleshamasaud📧 Contact: [email protected]🎙️ Host Tom Carr – Socials & Contact:💼 LinkedIn: linkedin.com/in/tomrcarr🔗 Website: wombathomeloans.com.au📧 Email: [email protected]🎧 The Property Web – Socials:📸 Instagram: @thepropertywebpod📘 Facebook: @thepropertywebpod📧 Email: [email protected], I’m Tom Carr, and this is The Property Web. If you’re on a property journey, or you’re ready to start one - you’ve probably thought to yourself at some point… this is difficult… who can actually help me? Now, as a mortgage broker, I’d be tempted to say me, but I want to help you go further.This podcast introduces you to experts—people with the support and guidance you need to move forward. My goal is to help you make an informed decision about who you want to work with and to get that property dream on track!