From Ad Spend to Profit: Performance Marketing for SMEs

Welcome to the CanadianSME Small Business Podcast, hosted by Kripa Anand. In this episode, we explore how performance marketing can transform ad spend into predictable profit by combining creative storytelling with data-driven precision.Joining us is Sanjay Mayar, VP of Growth and Marketing at Imajery, a performance marketing agency that helps ambitious brands scale through measurable growth strategies. Sanjay shares actionable insights on building high-performing campaigns, balancing creativity with analytics, and helping SMEs prepare for key opportunities like Black Friday.Key Highlights:Performance Marketing Simplified: How SMEs can use performance marketing to achieve measurable ROI. Creative Storytelling: Why blending creativity with data helps brands stand out in competitive markets. Predictable Growth Engine: How an analytics-obsessed strategy drives sustainable, scalable results. Leadership in Growth: The critical role of founders and CEOs in aligning vision with marketing execution. Black Friday Strategy: How SMEs can leverage data insights and Imajery’s free marketing audit for peak performance.Special Thanks to Our Partners:RBC: https://www.rbcroyalbank.com/dms/business/accounts/beyond-banking/index.htmlUPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWAGoogle: https://www.google.ca/A1 Global College: https://a1globalcollege.ca/ADP Canada: https://www.adp.ca/en.aspxFor more expert insights, visit www.canadiansme.ca and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age!Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.