From an Agency to a “Cereal” Entrepreneur | Margaret Wishingrad | Three Wishes

Margaret Wishingrad is the Co-Founder and CEO of Three Wishes, a healthy-while-delicious cereal. Before founding Three Wishes, Margaret was Chief of Staff at BigEyedWish, an ad-agency based in New York. While at the agency, Margaret worked with Fortune 100 to seed-round startup businesses. She and her Husband and Co-Founder welcomed their first son, Ellis, in 2017 inspiring Three Wishes' genesis. While feeding Ellis, Margaret realized the white space in the market for a cereal she wanted to feed him nutritionally, but also enjoyed eating herself. Margaret has grown Three Wishes from conception to a national brand, with retailers including Whole Foods, Sprouts, Erewhon, and many more in addition to a strong DTC arm.In This Conversation We Discuss:[00:00] Intro[01:00] What are the products of Three Wishes?[03:21] From an agency to a brand[04:32] The services of Margaret’s agency[05:20] Translating client knowledge into your own brand[06:35] The inherent advantage of working at agencies[07:04] The R&D Process of Three Wishes[09:41] Go-to-market strat: Going into retail[10:30] Challenges and lessons of the retail channel[12:36] How Three Wishes’ D2C channel came about[14:39] Sponsor: Electric Eye electriceye.io/connect[15:36] Sponsor: JSON-LD for SEO jsonld.app[16:50] Sponsor: Wayflyer wayflyer.com/ecomm/honest[17:53] Three Wishes’ drive thru taste test story[20:17] Releasing a new flavor in the midst of the pandemic[21:50] The little things that move the needle[22:36] Be nimble and be ready to pivot[24:13] Problems are a normal part of a business[25:15] Where to find Three WishesResources:Subscribe to Honest Ecommerce on YoutubeHigh-protein, low-sugar, grain-free breakfast cereal, that tastes like the cereals of your childhood, made with modern day clean ingredients threewishescereal.comConnect with Margaret linkedin.com/in/margaretwishingrad/Take the first step towards Shopify success electriceye.io/connectGet your free structured data audit for your store jsonld.appFunding a better way wayflyer.com/ecomm/honestIf you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!