From Backyard Hobby to BBQ Dynasty | Malcom Reed | Founder of @howtobbqright

#howto #bbq #right From humble beginnings at the kitchen table, making competition chicken thighs, to becoming a barbecue sensation with over 1.7 million subscribers, Malcom shares his inspiring story. Learn how he and his wife Rochelle started with Myspace and a simple idea, eventually growing their passion project into a full-blown business. Discover the challenges and triumphs of turning a backyard hobby into a BBQ dynasty, the evolution of their social media strategy, and the importance of consistency in content creation. Malcom also reflects on his competition barbecue days, the transition to focusing more on business, and the joy of mentoring others in the BBQ community. Don’t miss this episode filled with valuable insights, heartfelt stories, and the true spirit of barbecue camaraderie. Whether you're a BBQ enthusiast or just love a good success story, this is a must-watch!0:51 - Introductions1:33 - Malcom's YouTube journey2:27 - Early MySpace presence3:02 - BBQ newsletter start3:37 - Origin of channel name4:33 - Duce's first video experience5:07 - Trial and error journey5:54 - Hobby to full-time career6:26 - Commercial construction background6:34 - 2008 recession impact7:19 - Developing and selling rubs8:04 - DIY marketing and sales8:44 - Struggle to 100,000 followers9:38 - Importance of consistency10:03 - Competition BBQ to YouTube11:04 - Shifting focus from competitions12:14 - Memphis cooking and networks13:34 - BBQ community spirit14:00 - Time constraints for competing15:35 - Business mentors16:19 - Uncle Dave's guidance16:38 - Mike Mills' influence17:16 - Sharing BBQ knowledge18:25 - Future plans18:47 - Launching second channel19:41 - Introducing Buck Junkies20:13 - Duce's podcast obsession21:27 - Podcast origins and motivations21:51 - Choosing podcast microphones22:46 - Podcast popularity rise24:19 - Clipping podcast segments25:00 - Podcasting advantages26:00 - Podcast investment27:15 - YouTube monetization approach29:29 - Killer Hogs product line31:54 - Grande Gringo seasoning32:33 - Duce's culinary school story33:14 - Funny beef cheeks comment33:42 - Resting cooked meats35:32 - Competition changes36:24 - Video production inspiration38:33 - Content strategy40:22 - Maximizing video shoots41:25 - YouTube archival benefit42:22 - Longform video editing44:05 - Content strategies and tools45:26 - YouTube content sensitivity45:46 - Social media algorithm challenges46:13 - Malcom as inspiration46:31 - Pork belly on a stick47:24 - Follow Malcom on social media48:00 - Lightning round49:46 - Closing remarksFollow Malcom Reed on SocialFacebook: https://www.facebook.com/HowToBBQRight/ Instagram: https://www.instagram.com/howtobbqright/ Twitter: https://x.com/howtobbqright YouTube: https://www.youtube.com/howtobbqright Website: https://howtobbqright.com/ Follow Us on Social Instagram: https://www.instagram.com/sweetbabyrayscatering/ Tik-Tok: https://www.tiktok.com/@sweetbabyrayscatering Facebook: https://www.facebook.com/sweetbabyrayscatering Linkedin: https://www.linkedin.com/company/sweet-baby-ray's-catering/?viewAsMember=true Website: https://www.sweetbabyraysbbq.com/