From BBC to Booked: Insider Secrets to Pitching the Press

What if pitching the press wasn’t about asking for coverage — but about helping journalists do their jobs better?In this episode of Unknown to Known, TV news veteran Jamie Maglietta sits down with Adela Hussain, founder of Pitch to Press, for a candid, practical conversation about how earned media actually works.Adela built her reputation by securing features in 14 publications in just 12 months while launching her own business — including Harvard Business Review, without pitching. In this episode, she breaks down what journalists look for, how founders and experts should think about storytelling, and why the most successful pitches lead with value, not ego.In this conversation, you’ll learn:Why your personal story is often the strongest pitch angleHow to stop feeling like you’re “bothering” journalistsWhy consuming media is essential before pitching itHow to create a simple, repeatable media ritualHow to add value during the news cycle as an expertHow thought leadership leads to earned media — even without pitchingWhy traditional media still legitimizes experts and businessesWhat to do after you’re featured to build long-term relationshipsThis episode is essential listening for founders, consultants, authors, and professionals who want to stop chasing attention — and start attracting meaningful media coverage.🎧 Watch on YouTube or listen on your favorite podcast platform.00:00 – Intro01:20 – Roadmap to earning media02:25 – Conversation begins with Adela09:00 – Adela’s background in media09:17 – Why journalists need your story ideas10:00 – Leading your pitch with story and purpose10:30 – Getting past the “I’m bothering them” mindset11:00 – Why you must consume the media you pitch11:30 – Creating a media ritual12:00 – How research strengthens your pitch13:00 – Adding value to the news cycle as an expert15:30 – Key takeaways from Adela’s strategy17:00 – Developing real thought leadership19:40 – Medical expert reflection23:00 – How Adela landed Harvard Business Review without pitching26:00 – Why traditional media still legitimizes expertise30:00 – Following up and building appreciation after coverage35:50 – Closing thoughts🔗 Learn more about Adela: https://www.pitchtopress.com/Adela Hussain is a disruptive publicist and founder of Pitch to Press. A former management consultant, she has been featured in outlets including the BBC, The Guardian, The Sunday Times, Stylist, Psychologies, and Metro. Her Pitch to Press programs and media masterminds have helped hundreds of founders build confidence with PR, strengthen their thought leadership, and earn meaningful media coverage.Unknown to Known is hosted by Jamie Maglietta — a veteran TV news producer with over 20 years of experience helping anchors, reporters, and experts deliver with impact. Today, she helps leaders, authors, and entrepreneurs show up with clarity, credibility, and confidence across YouTube, podcasts, and social media.Website & Visibility Program:Visibility Program: https://www.oncamready.com/Resources + Links:(ON CAM) Ready: Checklist: https://www.oncamready.com/waitlist Substack:The Scroll Newsletter: https://oncamready.substack.comRiverside (Affiliate):Record your content with Riverside:  https://riverside.sjv.io/09VWrEDiscount Code: OCR15Brand Builders Group (Affiliate): https://ro474.infusionsoft.app/app/form/web-form-submitted121VidIQ (Affiliate): https://vidiq.com/oncamreadyYouTube Channels:Main Channel (ON CAM Ready Media): https://www.youtube.com/@oncamreadyPodcast Links:Apple Podcasts: https://podcasts.apple.com/us/podcast/unknown-to-known-presented-by-on-cam-ready/id1707162005Spotify:  https://open.spotify.com/show/5yEIQWeK7aLHtPSBBbSPcz?si=61b241d434f84578Think Like a Producer:  https://www.youtube.com/playlist?list=PL5w84zVVaquAcIDaes41NoMHDjtllgkCW