From Being a Showrunner to Pitching to Sharks

On this episode of ChaiNet, we sit down with Jigar Mehta, founder of Honey Twigs, India’s first squeezable honey brand.For 2.5 years, Jigar was a showcaller at Kingdom of Dreams, controlling every second of 250 performances and working with the biggest names in entertainment at the IIFA Awards. He had the kind of career most people in live entertainment dream about. Then he walked away.Years later, he stood on Shark Tank India pitching something completely different: honey in plastic sticks.In this conversation, Jigar breaks down:* Why he chose B2B distribution over the viral D2C playbook.* The real story of what happens after the Shark Tank cameras stop rolling.* How he got Starbucks as a customer with zero brand recognition.* What surprised him most about expanding internationally was* Building competitive moats in a commodity category like honey.* How he uses AI to improve efficiency across operations.Honey Twigs didn’t reinvent honey. They reinvented how people experience it.Tune in to hear Jigar Mehta’s full story on ChaiNet. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit chainet.substack.com