From Blue Links to LLMs: The End of SEO as We Know It

In this episode, Christian Hustle sat down with James Hocking from Hocking Digital to unpack how structured data, attribution, and adaptive local SEO can keep your brand ahead in AI-driven discovery. 📍Chapters: 00:00 The rise of AI in Local SEO 02:32 Understanding LLMs and Their Impact on SEO 05:05 The Importance of Schema and Data Structure 08:03 Device and Location Influence on Search Behaviour 10:40 Content Strategy for AI and LLMs 12:54 Internal Linking and Discoverability 15:34 Key Takeaways for Brands in the AI Era 🔑 Key Takeaways: 1. AI models prioritize content quality, freshness, and context over traditional SEO tactics like internal linking. 2. Search results now shift based on where and how users search, making localized and mobile-first strategies essential. 3. Evergreen pieces still build authority, but brand pages need regular updates to stay relevant to AI-driven algorithms. 4. The new SEO is dynamic and data-driven, blending structured content, local insights, and AI-ready optimization. 💡 Learn more: Get LPO Certified at Uberall Academy: https://academy.uberall.com/ Discover Location Performance Optimization: https://uberall.com/en-us/products/location-performance-optimization Meet UB-I: https://get.uberall.com/ub-i/ Learn more about Get Heard: https://getheard.online/