Local Marketing Beat: AI Search, GEO & Multi-Location Marketing

In this episode, Christian Hustle and Melissa Telsrow, President and co-founder of Hiper, explore how multi-location brands can scale authentic social media content that drives real-world discovery. They explain why top franchise systems are winning by moving away from "waterfall" corporate content and instead empowering local operators to share original, unpolished stories that build consumer trust. They also cover the rise of "interest media" on platforms like TikTok and YouTube Shorts, the growing importance of Employee-Generated Content (EGC), and why technical SEO must be paired with hyper-local storytelling to create a true multiplier effect. They wrap up with practical strategies for building a content framework that balances automated scale with local autonomy to stay competitive in an AI-driven search landscape. 👤 Guest Info Melissa Telsrow – President and co-founder of Hiper 🧭 Key Concepts Covered How AI is reshaping "near me" searches and local discovery The shift from keywords to interest-based discovery on TikTok and Shorts Why "unpolished" native content outperforms professional photography by 55% The Rise of EGC: Using employee-generated content to build brand humanization Collaborator Strategy: Using Instagram Reels and geotagging for local proximity search How to build a three-pronged scaling system: Baseline, Templates, and Managed Service The "Waterfall" Trap: Why cascading national content to local pages hurts engagement Leveraging Facebook as a secondary local SEO powerhouse Establishing brand guardrails to empower local operator creativity 🕒 Chapters 00:00 Introduction to Hiper Multi-Location Marketing 01:19 Understanding Consumer Behavior in the Age of AI 03:39 The Role of Social Media in Search and Discovery 06:46 Leveraging User-Generated and Employee-Generated Content 09:45 Building Trust with Authentic Content 12:00 Strategies for Scaling Content Across Multiple Locations 16:06 Common Mistakes in Franchise Marketing 19:46 The Importance of Authenticity in Content Creation 🔗 Resources Discover Hiper: https://hiperlocalmarketing.com Discover Location Performance Optimization: https://uberall.com/en-us/products/location-performance-optimization Meet UB-I: https://get.uberall.com/ub-i/ Get GEO & LPO Certified at Uberall Academy: https://academy.uberall.com/ Follow Hiper on Social: https://www.linkedin.com/company/hiperlocalmarketing/

David breaks down 3 moves every marketing leader should make right now: 1. Align your content, comms, and PR strategy around a North Star that reflects where the market actually is today 2. Build your prompt universe. The questions and topics that drive real elasticity and scalable growth 3. The third one? Best to hear this one from David himself 👀 Watch the full episode on YouTube

In this episode, Christian Hustle and Athena HQ’s David Zeledon explore how AI search is rapidly reshaping customer discovery, with predictions that up to 60–70% of traditional search traffic could shift to AI in the near future. They explain why top brands are winning by focusing on answer-driven, intent-based content and building strong signals across websites, social media, PR, and third-party sources, helping AI systems understand and recommend them more often. They also cover new performance metrics like Share of Voice and ROI per prompt, the growing importance of blogs and YouTube for AI visibility, and why brands must rethink success beyond clicks. They wrap up with practical strategies for adapting content, aligning teams, and investing in AI search optimization (AEO/GEO) to stay competitive. 👤 Guest Info David Zeledon – Head of Growth at Athena HQ 🧭 Key Concepts Covered The shift from keywords to answers in AI search Why top brands dominate through content ecosystems and multi-channel presence How AI evaluates trust using off-site signals, mentions, and citations The growing importance of YouTube and video in training AI models Why blogs outperform product pages as AI entry points How zero-click behavior is evolving into answer-first journeys New AI-era KPIs: share of voice, mentions per prompt, and ROI per prompt How to map prompts to revenue using real customer insights Why industries like travel and hospitality face the biggest disruption risk How CMOs should restructure teams and budgets for GEO and AEO 🕒 Chapters 00:00 The Rise of AI Search and Traffic Decline Predictions 00:58 What Top Brands Do Differently in AI Search 03:08 From Clicks to Influence: The New Funnel 05:55 New KPIs for AI Search Success 08:45 YouTube, Context, and AI Training Data 12:24 Why Blogs Are the #1 AI Entry Point 14:02 Industries Most at Risk in AI Search 15:09 GEO Strategy for CMOs in 2026 17:06 Final Takeaways and Where to Follow 🔗 Resources Discover GEO Studio: https://uberall.com/en-us/products/geo-studio Discover Location Performance Optimization: https://uberall.com/en-us/products/lo... Meet UB-I: https://get.uberall.com/ub-i/ Get GEO & LPO Certified at Uberall Academy: https://academy.uberall.com/ Learn more about Athena HQ: https://athenahq.ai/ David Zeledon: https://www.linkedin.com/in/david-zeledon/ State of AI Seach 2026 Athena HQ Report: https://athenahq.ai/athena-state-of-ai-full-report

This episode explores how AI agents are reshaping online shopping, SEO, and the digital customer journey. Host Christian Hustle sits down with Jes Scholz, Growth Marketing Consultant, Keynote Speaker, and SEO Writer, to unpack how agentic search is redefining what it means for brands to be optimized in 2026. From AI agents that can shop for users to the new standards like Web MCP, this episode reveals why site design, schema, and measurement frameworks must evolve and how brands can stay discoverable when clicks disappear and agents do the buying. 👤 Guest Info Jes Scholz – Growth Marketing Consultant, Keynote Speaker & SEO Writer 🧭 Key Concepts Covered - How AI agents are transforming the shopping experience - Why pretty design can break usability for both humans and AI - The role of site speed, simplicity, and UI in agentic discoverability - Understanding Web MCP and the new “API-first” website standard - How to measure success in a world without clicks or impressions - The rebirth of share of voice as the true marketing KPI - Why agentic search may favor market leaders — and how challengers can compete - The future of AI SEO and why metrics must give way to meaningful KPIs 🕒 Chapters 00:00 AI Agents and the Future of Shopping 01:27 Why Websites Are Failing Both Users and Agents 03:35 The Hidden Cost of "Pretty" Design 05:34 Introducing Web MCP: APIs for the Agentic Web 07:21 Will Brand Loyalty Survive AI Shopping? 09:38 How to Compete with Market Leaders in AI Search 13:09 GEO, AI SEO, and What We Should Call It 14:48 Tracking Success Beyond Clicks and Sessions 18:41 Why Data Silos Kill True Insight 21:23 How CMOs Should Set AI SEO Priorities 23:40 Tracking the Correlation Between AI Visibility and Market Share 🔗 Resources Get GEO & LPO Certified at Uberall Academy: https://academy.uberall.com/ Discover Location Performance Optimization: https://uberall.com/en-us/products/lo... Meet UB-I: https://get.uberall.com/ub-i/ Follow Jes Scholz on LinkedIn: https://www.linkedin.com/in/jesscholz/ Read SEO Brief on Substack: https://seobrief.substack.com/

Not every brand needs to go viral. But every brand needs to be visible. In our latest Local Marketing Beat episode, Cindy Krum breaks down how video is your brand’s “proof of life” online and builds trust across AI search.

This episode dives into how brands can build trust and visibility beyond their websites in the era of AI-powered search. Host Christian Hustle sits down with Cindy Krum, CEO of MobileMoxie, to unpack how AI overviews, video content, and authentic engagement are rewriting the rules of SEO and brand discovery. Explore how video (both long-form and short-form) can help brands appear in AI results, how Google and social platforms rank multimedia content, and why “proof of life” across the web now matters more than backlinks. 👤 Guest Info Cindy Krum – CEO & Founder of MobileMoxiePioneer in mobile-first SEO, AI discoverability, and video-driven brand strategy. 🧭 Key Concepts Covered - Why AI search is the next frontier of SEO - How video content increases brand trust and AI visibility - The shift from websites to brand ecosystems - “Proof of life” signals: real humans, real engagement - How TikTok, YouTube, and Instagram are influencing search behavior - What AI overviews mean for brand mentions and authenticity - The importance of transcripts, engagement, and context in ranking - How to repurpose long-form video into shorts using AI tools - Why low production value content can perform better than polished ads 🕒 Chapters 00:00 Building Brand Trust in the Age of AI Search 02:54 The Evolution of Mobile SEO and AI 05:08 Leveraging Video for Brand Authenticity 08:14 The Impact of TikTok on Brand Discovery 10:37 Creating Trust Across Digital Platforms 12:44 The Role of Video in Modern Marketing 14:59 Navigating AI and Content Creation 18:00 Putting Authentic Video Into Practice 🔗 Resources Get GEO & LPO Certified at Uberall Academy: https://academy.uberall.com/ Discover Location Performance Optimization: https://uberall.com/en-us/products/lo... Meet UB-I: https://get.uberall.com/ub-i/ Cindy Krum on Twitter/X: https://x.com/Suzzicks MobileMoxie: https://mobilemoxie.com

In this episode, Christian Hustle sat down with James Hocking from Hocking Digital to unpack how structured data, attribution, and adaptive local SEO can keep your brand ahead in AI-driven discovery. 📍Chapters: 00:00 The rise of AI in Local SEO 02:32 Understanding LLMs and Their Impact on SEO 05:05 The Importance of Schema and Data Structure 08:03 Device and Location Influence on Search Behaviour 10:40 Content Strategy for AI and LLMs 12:54 Internal Linking and Discoverability 15:34 Key Takeaways for Brands in the AI Era 🔑 Key Takeaways: 1. AI models prioritize content quality, freshness, and context over traditional SEO tactics like internal linking. 2. Search results now shift based on where and how users search, making localized and mobile-first strategies essential. 3. Evergreen pieces still build authority, but brand pages need regular updates to stay relevant to AI-driven algorithms. 4. The new SEO is dynamic and data-driven, blending structured content, local insights, and AI-ready optimization. 💡 Learn more: Get LPO Certified at Uberall Academy: https://academy.uberall.com/ Discover Location Performance Optimization: https://uberall.com/en-us/products/location-performance-optimization Meet UB-I: https://get.uberall.com/ub-i/ Learn more about Get Heard: https://getheard.online/

In this episode of Local Marketing Beat, host Christian Hustle sits down with restaurant marketing expert and official "Expert Burger Taster", Rev Ciancio, to unpack the biggest mistakes restaurant brands make, and the simple fixes that actually work. From listings management and consistency to the role of AI in restaurant discovery, Rev shares two decades of real-world experience helping restaurants grow visibility, engagement, and loyalty in a crowded digital landscape. If you’re in restaurant marketing, this episode is packed with lessons on how to stay discoverable, build trust, and keep your marketing engine running without overcomplicating it. 🧠 Key Takeaways Why mastering restaurant marketing is an ongoing challenge How AI is changing restaurant discovery and consumer behavior Why listings management is the foundation of visibility The real reason consistency matters more than perfection How to make reputation and reviews work for you Simple frameworks for building engagement and trust online Why social media is retention — not acquisition How to turn weekly newsletters into powerful marketing assets ⏱️ Timestamps 00:00 Introduction to Restaurant Marketing 02:51 The Journey of an Expert Burger Taster 05:45 The Evolution of Restaurant Discovery 08:22 Consumer Behavior in Restaurant Selection 11:34 The Importance of Listings Management 14:18 Challenges in Restaurant Marketing 17:10 Strategies for Visibility and Engagement 20:05 Consistency in Marketing Efforts 24:09 Conclusion and Resources 🔗 Resources Read Uberall's report about the restaurant industry: https://get.uberall.com/lpo-report/ Get free LPO Certification at academy.uberall.com Subscribe to Rev’s weekly LinkedIn newsletter: restaurantsgrow.tv

In this episode, Christian Hustle sits down with Gwen Sioson from ActiveCampaign to unpack autonomous marketing, agentic AI and how to develop cross-channel campaigns that drive real revenue. We also explore how UB-I (Uberall’s AI agent) accelerates local discovery, engagement, and conversion for multi-location brands. 📍 Chapters: 00:00 Unlocking AI-driven growth 02:36 What “autonomous marketing” means at ActiveCampaign 06:01 Imagine → Activate → Validate framework 08:39 How UBI + Active Intelligence work together 11:54 Local engagement that turns visits into revenue 14:21 Pro tips: offers, forms, and smart expiration dates 19:09 Unified data and the HQ control center 23:35 Key takeaways and next steps 🔑 Key Takeaways: – Autonomous marketing shortens time-to-value – Data integration is essential for accurate targeting and measurement – Simple tactics like limited-time offers lift conversion – AI agents create and schedule campaigns, then learn from results 💡 Learn more: Get LPO Certified at Uberall Academy: https://academy.uberall.com/ Discover Location Performance Optimization: https://get.uberall.com/location-performance-optimization/ Meet UB-I: https://get.uberall.com/ub-i/ Learn more about ActiveCampaign: https://www.activecampaign.com/

Mastering Google Business Profiles & Local Visibility in the AI Era In this episode of Local Marketing Beat, Christian Hustle sits down with Joy Hawkins, founder of Sterling Sky and one of the most respected voices in local SEO. Together, they discuss in detail what it takes to master Google Business Profiles (GBP) and stay visible in an AI-driven search landscape. You’ll learn: ✅ The top 3 GBP factors that drive rankings and conversions ✅ Why reviews, hours, and even your business name matter more than you think ✅ How AI search engines like ChatGPT are changing local discovery ✅ The hidden role of Reddit, awards, and niche content in shaping visibility ✅ Myths and mistakes multi-location brands make—and how to avoid them From practical GBP optimization tips to future-facing AI predictions, Joy shares proven strategies that agencies, SMBs, and enterprise brands can put into action today. Timestamps: 00:00 Introduction & Joy Hawkins’ background 01:28 The shift from Google to AI-driven search 03:02 Engagement tactics: calls, texts, and conversions 04:57 Early results from ChatGPT for local businesses 06:33 How reviews appear in AI Overviews 07:41 Reddit’s growing role in reputation & visibility 08:54 Conversion trends from AI vs Google leads 10:20 Why awards and niche content influence AI rankings 11:41 Balancing informational vs “money” content 11:49 Top 3 factors for GBP rankings (name, hours, reviews) 14:51 Overlooked GBP elements like services 15:36 Data consistency, citations & AI quirks 17:13 Could AI create a GBP competitor? 18:50 Future of local discovery: calls, products, and bookings 19:27 Tracking ROI across Google & AI engines 21:13 The challenge of forecasting AI-driven leads 21:59 Myths & misunderstood tactics (photos, industries) 23:18 Visual industries and the power of photos 24:25 Biggest opportunity now: managing reputation on Reddit 25:50 Where to learn more: Sterling Sky resources & newsletter 🔗 Learn more and level up with Uberall Academy: https://academy.uberall.com 🔗 Discover Location Performance Optimization (LPO): https://get.uberall.com/location-performance-optimization/ 🔗 Sterling Sky: https://sterlingsky.ca #LocalMarketing #GoogleBusinessProfile #LocalSEO #AIsearch #SterlingSky #Uberall

In this episode of Local Marketing Beat, Christian Hustle sits down with Luma Ghazaleh, Technical Product Manager at Uberall, to unpack how AI search is transforming SEO into Generative Engine Optimization (GEO). Luma explains why AI now acts as a librarian — summarizing, recommending, and citing content — and what this shift means for multi-location brands. They dive into the role of local pages, schema markup, digital footprints and share a real-world case study where GEO optimization delivered double-digit growth in calls and engagement within just 45 days. 🔑 Key Takeaways: - GEO is the new frontier for AI-driven visibility - SEO remains foundational but must evolve - Local pages and schema markup are essential for multi-location brands - High-quality, descriptive content trains AI to recommend your brand - The future of search will prioritize authority and helpfulness 📍 Chapters: 00:00 Introduction to AI Search and GEO 01:29 Transition from SEO to GEO 05:58 Understanding GEO vs SEO 09:05 Common Misconceptions in AI and GEO 11:00 The Importance of Content in AI Search 13:33 Key Platforms for Local Business Optimization 15:32 Role of Locator and Local Pages 17:24 Technical Aspects of Multi-Location Brands 20:22 Case Study: GEO Optimization Success 24:00 Tracking AI Impact on Business 26:03 Recommendations for Multi-Location Brands 28:12 Future of AI Search and Marketing Strategies 💡 Learn more: Get LPO Certified at Uberall Academy: https://academy.uberall.com/ Discover Location Performance Optimization: https://get.uberall.com/location-performance-optimization/ Luma's latest articles: Why E-E-A-T Is Going to Become More Powerful in AI Search: https://uberall.com/en-us/resources/blog/why-e-e-a-t-is-critical Can You Influence How Your Business Gets Found in ChatGPT and Other LLMs? https://uberall.com/en-us/resources/blog/how-to-leverage-chatgpt-to-improve-your-visibility Connect with Luma on LinkedIn: https://www.linkedin.com/in/luma-abu-ghazaleh-147a8a8/

In this episode of Local Marketing Beat, Christian Hustle speaks with Chris Todd, CEO of CallTrackingMetrics, about how call intelligence is reshaping local marketing. Chris explains how businesses can unlock hidden customer insights from calls, connect offline conversations with online journeys, and use that intelligence to drive smarter marketing decisions. From attribution and personalization to AI-powered analytics, he shows how brands can turn every customer call into actionable data. They dive into the impact of AI on call tracking, how to balance automation with the human touch, and why measuring “what really converts” is the key to maximizing ROI in a multi-location world. 🎥 Watch the UB-I Video https://youtu.be/DH4tSiIlXpw?si=CF8Orj5unRvxYeW 🔗 Learn More and Level Up with Uberall Academy https://academy.uberall.com 🔗 Discover What’s Driving Consumers’ Local Choices https://get.uberall.com/consumer-report/?utm\_source=youtube\&utm\_medium=social\&utm\_campaign=all-cc-ent-st-2025-consumer-report\&utm\_content=en 🔗 Discover Location Performance Optimization https://get.uberall.com/location-performance-optimization/ ⏱ Timestamps 00:00 – Intro 01:12 – Why Call Tracking Still Matters in a Digital-First World 03:45 – Turning Conversations into Data-Driven Insights 06:21 – Connecting Offline and Online Journeys 09:18 – How AI Is Changing Call Intelligence 12:42 – Attribution: What Really Drives Conversions 15:33 – Balancing Automation with Human Connection 18:05 – Multi-Location Challenges and Opportunities 20:17 – Final Advice: Make Every Call Count 🏢 Follow Uberall on LinkedIn https://www.linkedin.com/company/get-uberall/ 👤 Connect with Chris on LinkedIn https://www.linkedin.com/in/christodd09/ 🎙️ Connect with Christian on LinkedIn https://www.linkedin.com/in/christianarriola/ Learn more about CallTrackingMetrics: https://www.calltrackingmetrics.com/ Visit us at: https://www.uberall.com #calltracking #localmarketing #locationmarketing #LPO #attribution #AI #digitalpresence

In this episode of Local Marketing Beat, Uberall's Christian Hustle sits down with Celeste Gonzalez, Director of SEO Testing at RicketyRoo, to explore how AI search is reshaping local SEO and the customer journey. Celeste brings a fresh Gen Z perspective on instant gratification in search, TikTok and Instagram’s role in discovery, and what AI-driven results mean for local businesses. She breaks down why oversharing details is now critical, how “know before you go” insights can make or break conversions, and why SEOs must become the glue between teams in the AI era. From practical tips on making your business AI-ready to insights into how younger generations are using social platforms as search engines, this episode is packed with strategies for staying visible in a fast-changing landscape. 🎥 Watch More Local Marketing Beat Episodes https://www.youtube.com/@Uberall 🔗 Discover What’s Driving Consumers’ Local Choices https://get.uberall.com/consumer-report/ 🔗 Discover Location Performance Optimization https://get.uberall.com/location-performance-optimization/ ⏱ Timestamps 00:00 – Intro 01:23 – The Future of Local Search in the Age of AI 03:10 – Why Consumers Expect Instant, Personalized Results 05:21 – Strategies for Being Visible in AI Search 07:45 – Who’s Really Using AI Search (and Who Isn’t Yet) 09:15 – TikTok, Instagram & the Rise of Visual AI Search 12:21 – How AI and Social Search Are Changing the Consumer Journey 13:33 – From Search to Conversion: Closing the Gap 15:42 – “Know Before You Go” and Why Small Details Matter 17:31 – Where to Share Business Info: Website vs Social 20:01 – Why SEOs Must Become the Glue Across Teams 21:21 – Key Takeaway: Embrace Information Overload 🏢 Follow Uberall on LinkedIn https://www.linkedin.com/company/get-uberall/ 👤 Connect with Celeste on LinkedIn https://www.linkedin.com/in/celestelili/ 🎙️ Connect with Christian on LinkedIn https://www.linkedin.com/in/christianarriola/ Visit us at: https://www.uberall.com #localseo #aisearch #localmarketing #locationmarketing #digitalpresence #tiktokseo #lpo

In this episode of Local Marketing Beat, Christian Hustle sits down with Ana Martinez, CTO at Uberall, to explore how brands can move beyond static automation into the era of agentic AI and dynamic orchestration. Ana shares her vision for AI as a “teammate” that can reason, plan, and act toward business goals, and explains how this shift will transform multi-location marketing. From embedding autonomous intelligence across workflows to maintaining human oversight and brand trust, she reveals how Uberall’s UB-I is setting the standard for the AI-native marketing platform. They dive into real-world use cases, the technical challenges of building guardrails for AI, and why brands that adopt early will have an unbeatable head start. The conversation also covers the future of AI search, the evolving customer journey, and how marketers can use agentic AI to scale without chaos. 🎥 Watch the UB-I Video https://youtu.be/DH4tSiIlXpw?si=CF8Orj5unRvxYeW 🔗 Learn More and Level Up with Uberall Academy https://academy.uberall.com 🔗 Discover What’s Driving Consumers’ Local Choices https://get.uberall.com/consumer-report/?utm\_source=youtube\&utm\_medium=social\&utm\_campaign=all-cc-ent-st-2025-consumer-report\&utm\_content=en 🔗 Discover Location Performance Optimization https://get.uberall.com/location-performance-optimization/ ⏱ Timestamps 00:00 – Intro 01:15 – From Automation to Agentic AI 02:58 – AI as a Teammate, Not a Task Runner 05:26 – Why Agentic Beats Traditional Automation 07:12 – From Agentic AI to Orchestration 08:24 – Inside Uberall’s UB-I and the Swarm of Agents 10:24 – Surprising Use Cases from Early Adopters 12:18 – Building Guardrails and Staying On Brand 14:27 – Business Impact: Speed, Scale & Consistency 15:39 – The Future of AI Search and the Death of the Search Box 18:51 – Two Axes of AI Transformation for Marketers 20:26 – Final Advice: Lead the AI Shift, Do Not Follow 🏢 Follow Uberall on LinkedIn https://www.linkedin.com/company/get-uberall/ 👤 Connect with Ana on LinkedIn https://www.linkedin.com/in/anamartineznassi/ 🎙️ Connect with Christian on LinkedIn https://www.linkedin.com/in/christianarriola/ #AgenticAI #localmarketing #locationmarketing #LPO #AIsearch #marketingautomation #aitools #digitalpresence Visit us at: https://www.uberall.com

In this episode of Local Marketing Beat, Christian Hustle chats with Sarah Cucchiara, VP of Client Success at Tiger Pistol, about how to make hyperlocal social advertising a high-ROI growth channel. Sarah shares her proven playbook for turning small local ad budgets into one of the top-performing marketing channels for franchises, multi-location brands, and SMBs. She explains why blending national awareness with local personalization drives both conversions and brand loyalty and how to avoid the common pitfalls that cause campaigns to flop. They discuss: * What defines a hyperlocal social ad and why it outperforms generic campaigns * How to balance brand control with local customization (without letting franchisees go rogue) * Media strategies for small budgets that still deliver strong ROI * AI’s role in targeting, creative production, and the future of social advertising * The keys to getting buy-in from local owners and increasing participation rates From actionable tips to future-proof insights, this conversation is a must-watch for marketers looking to nail local social ads and drive measurable revenue. 🔗 Learn More and Level Up with Uberall Academy: 📚 https://academy.uberall.com 🔗 Discover What's Driving Consumers' Local Choices: 💡 https://get.uberall.com/consumer-report/ 🔗 Discover Location Performance Optimization: 📍https://get.uberall.com/location-performance-optimization/ ⏱ Timestamps 00:00 – Intro 01:14 – Sarah’s Role at Tiger Pistol 04:30 – What Makes an Ad “Hyperlocal” 06:51 – National Awareness vs. Local ROI 10:19 – Why Meta Rewards Local Ads 12:43 – Pitfalls to Avoid in Local Advertising 15:53 – Success Factors for Small Budgets 20:35 – AI’s Growing Role in Local Social Ads 23:56 – How to Connect with Sarah and Tiger Pistol 🏢 Follow Uberall on LinkedIn: https://www.linkedin.com/mycompany/get-uberall/ 👤 Connect with Sarah on LinkedIn: https://www.linkedin.com/in/sarahcucchiara/ 🎙️ Connect with Christian on LinkedIn: https://www.linkedin.com/in/christianarriola/ #localadvertising #socialads #hyperlocalmarketing #digitalmarketing #franchisegrowth #aiads #locationmarketing #localroi Visit us at: https://www.uberall.com

In this episode of Local Marketing Beat, Christian Hustle chats with Partho Ghosh, VP of Product at Uberall, about how brands can prepare for the new age of AI-driven search. From optimizing structured data to navigating trust in generative AI results, Partho shares practical insights on what marketers must do now to stay visible and competitive. They explore AI discoverability trends, the shifting local customer journey, and how Uberall's own AI assistant, Ubi, is designed to simplify and supercharge local marketing. The conversation also explores the LPO (Location Performance Optimization) framework, the role of emerging platforms like Bing and Reddit, and the future of search behavior. 🔗 Learn More and Level Up with Uberall Academy: 📚 https://academy.uberall.com 🔗 Discover What's Driving Consumers' Local Choices: 💡 https://get.uberall.com/consumer-report/?utm\_source=youtube\&utm\_medium=social\&utm\_campaign=all-cc-ent-st-2025-consumer-report\&utm\_content=en 🔗 Discover Location Performance Optimization: 📍 https://get.uberall.com/location-performance-optimization/ ⏱ Timestamps 00:00 – Intro 01:35 – AI’s Impact on Search and the Local Funnel 04:30 – What Matters Most to AI Search Engines 06:54 – Trusting AI: Risk vs. Reality 09:00 – New Channels You Shouldn’t Ignore 11:04 – LPO and Uberall’s Strategic Framework 14:06 – What UB-I Is and Why It Matters 17:33 – AI-Powered Content & Review Management 20:17 – Where Marketers Should Start with AI 22:48 – Why Saying "Thank You" to AI Might Help 🏢 Follow Uberall on LinkedIn: https://www.linkedin.com/company/get-uberall/ 👤 Connect with Partho on LinkedIn: https://www.linkedin.com/in/productpartho/ 🎙️ Connect with Christian on LinkedIn: https://www.linkedin.com/in/christianarriola/ #aisearch  #localmarketing  #locationmarketing  #lpo  #seo  #structureddata  #aitools  #digitalpresence   Visit us at: https://www.uberall.com

In this episode of Local Marketing Beat, host Christian Hustle is joined by Greg Sterling — analyst and co-founder of Near Media — to unpack the rapidly evolving relationship between AI and search. They dive deep into how tools like ChatGPT are reshaping the consumer journey, what recent consumer behavior data reveals, and how brands can prepare for the next wave of local marketing disruption. ▶️ From Google's AI Overviews to ChatGPT's growing role in discovery, this conversation offers a strategic look at future trends in AI for local marketing. Whether you're a multi-location brand, franchise marketer, or digital strategist, this episode offers actionable insights on building brand awareness, adapting to consumer expectations, and navigating the blurred lines between search and AI. 🔑 What You’ll Learn: Why AI is transforming how consumers search and make decisions How Google is adapting to the rise of conversational AI Why local search is still a Google stronghold (for now) The importance of multi-channel visibility beyond Google How brands can stay competitive in an AI-driven landscape ⏱ Timestamps 00:00 – Introduction & Welcome to Greg Sterling Christian sets the stage for a deep dive into AI, search, and consumer behavior. 01:47 – The Evolution of AI and Search Greg reflects on how AI tools have disrupted Google’s dominance and changed user expectations. 02:54 – Consumer Behavior Insights from Recent Research What Greg’s surveys reveal about how U.S. consumers are using AI vs. Google. 06:13 – Why AI Isn’t Winning Local Search (Yet) Consumers try local search with AI — but often go back to Google. 07:26 – The Spectrum of AI and Search Usage AI and Google aren't mutually exclusive: consumers are blending tools based on their needs. 10:11 – Product Research, Comparison & AI Efficiency How AI is better suited for product research and general queries — with real-world examples. 13:27 – The Role of Agents and Transactional AI Could AI eventually replace the entire research-to-purchase flow? 15:24 – How Brands Can Prepare for AI-Driven Discovery Why brand strength and multi-channel visibility are more important than ever. 19:21 – The Growing Importance of Non-Google Platforms From Yelp to TripAdvisor and TikTok — AI is pulling data from everywhere. 23:31 – Short-Form Video & Content Consumption Shifts How TikTok and Shorts are driving top-of-funnel discovery — and what that means for brands. 25:00 – Speculating on the Next 24 Months Greg’s informed predictions on where AI and digital discovery are heading. 27:12 – The Risk of Content Being Bypassed by AI How AI layers might obscure your brand — and what marketers need to understand. 30:44 – Final Thoughts & Where to Find Greg Online Christian wraps the conversation and Greg shares how to follow his work at Near Media and Dialogue. 📌 Key Sound Bites: "AI is changing the consumer journey." "People really like AI and ChatGPT." "Local search was way down at the bottom." 🔗 Learn More and Level Up with Uberall Academy: 📚 https://academy.uberall.com 🔗 Discover What's Driving Consumers' Local Choices: 💡 https://get.uberall.com/consumer-report/?utm_source=youtube&utm_medium=social&utm_campaign=all-cc-ent-st-2025-consumer-report&utm_content=en 🏢 Follow Uberall on LinkedIn: https://www.linkedin.com/company/get-uberall/ 👤 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregsterling/ 🎙️ Connect with Christian on LinkedIn: https://www.linkedin.com/in/christianarriola/ #ai #localmarketing #searchtrends #consumerbehavior #digitalmarketing #localseo #localsearch Visit us at: uberall.com

In this episode of Local Marketing Beat, Christian Hustle discusses the evolution of local search visibility with Google experts Lisa Landsman and Ashley Do. They explore how AI is transforming search behavior, the importance of maintaining an accurate Google Business Profile, and strategies for engaging customers effectively. The conversation also covers common mistakes businesses make, how to manage multiple locations, and actionable tips for improving visibility in local search. 🔗 Learn More and Level Up with Uberall Academy: 📚 https://academy.uberall.com 🔗 Discover What's Driving Consumers' Local Choices: 💡 https://get.uberall.com/consumer-report/?utm_source=youtube&utm_medium=social&utm_campaign=all-cc-ent-st-2025-consumer-report&utm_content=en ⏱ Timestamps 00:00 – The Evolution of Local Search and AI 05:53 – Understanding Google Business Profile Optimization 11:32 – Common Mistakes in Local Search Visibility 16:46 – Engagement Strategies for Local Businesses 22:36 – Measuring Success in Local Search 28:22 – Actionable Tips for Improving Visibility 🏢 Follow Uberall on LinkedIn: https://www.linkedin.com/company/get-uberall/ 👤 Connect with Ashley on LinkedIn: https://www.linkedin.com/in/ashleynhiendo/ 👤 Connect with Lisa on LinkedIn: https://www.linkedin.com/in/lisa-landsman-6076312/ 🎙️ Connect with Christian on LinkedIn: https://www.linkedin.com/in/christianarriola/ #seo #aisearch #marketing #googlebusinessprofile #google #locationmarketing Visit us at: uberall.com

In this episode of Local Marketing Beat, Amir Alsayegh from Crocs joins us to explore how the globally recognized brand embraces authenticity, self-expression, and comfort, all while scaling locally. Discover how Crocs balances global strategy with local impact, uses SEO to educate rather than just sell, and prepares for an AI-driven future. 👟 Whether you're a Crocs lover or a sceptic, you'll want to hear this! 🔗 Learn More and Level Up with Uberall Academy: 📚 https://academy.uberall.com 🔗 Discover What's Driving Consumers' Local Choices: 💡 https://get.uberall.com/consumer-report/?utm_source=youtube&utm_medium=social&utm_campaign=all-cc-ent-st-2025-consumer-report&utm_content=en ⏱ Timestamps 00:00 – Intro: From digital presence to revenue 02:15 – The passionate (and divisive) Crocs fanbase 04:39 – Crocs’ authentic brand strategy & problem-solving 07:05 – Real stories: how Crocs converts sceptics with comfort 09:29 – Global presence, local relevance: how Crocs adapts by region 11:54 – Listening to local communities & launching local-first collabs 14:16 – SEO strategy: educating users on product benefits & variety 16:38 – More than the classic clog: how Crocs is changing perceptions 19:02 – Local SEO: bridging online and in-store with smart content 21:25 – Connecting SEO to revenue: multi-touch attribution & insights 23:47 – Meeting customers wherever they shop (Amazon, DTC, wholesale) 26:10 – AI search & LLMs: how Crocs is preparing for the future of search 28:38 – Data, design stories, and the new path to product discovery 30:57 – Final thoughts: connecting with consumers who don’t yet "get it" 33:17 – Where to explore more + Outro 💡Key Takeaways * Crocs thrives by being boldly authentic, even when divisive. * The brand solves real-world problems with comfort-first design. * SEO focuses on education and inspiration, not just keywords. * Local SEO helps turn product discovery into in-store traffic. * Crocs is actively preparing for AI and LLM-driven search. 🎓 Level Up Your Skills Explore SEO, AI, and local marketing insights and certifications with Uberall Academy: https://academy.uberall.com 🏢 Follow Uberall on LinkedIn: https://www.linkedin.com/company/get-uberall/ 👤 Connect with Amir on LinkedIn: https://www.linkedin.com/in/amiralsayegh/ 🎙️ Connect with Christian on LinkedIn: https://www.linkedin.com/in/christianarriola/ #Crocs #LocalMarketingBeat #Uberall #SEO #AIsearch #FootwearMarketing #BrandAuthenticity #LocationMarketing Visit us at: uberall.com

In this episode of Local Marketing Beat, we’re joined by Areej AbuAli, founder of Women in Tech SEO, and Krystal Taing, Director of Solutions at Uberall, to explore how one of the most empowering communities in SEO went from a simple idea to a global movement. We discuss how WTS grew from a London meetup into a worldwide network with 10,000+ members, how brands can build trust and inclusion through community, and what marketers can learn from grassroots initiatives that genuinely connect people. If you care about digital marketing, SEO, or authentic brand-building, this one’s for you. 👇 Timestamps below to jump into what interests you most: ⏱️ Timestamps 00:00 - Intro 00:20 - Episode overview: Women in Tech SEO 01:35 - How Areej founded the WTS community 02:55 - From local meetups to global reach 04:00 - When WTS became more than a meetup 05:15 - Krystal’s early experience with WTS 06:40 - Why this community feels different from other SEO groups 07:55 - The power of member-led growth 09:00 - Code of conduct and creating a safe space 10:00 - What makes WTS so inclusive 11:00 - How SEO, content, and newsletters drive visibility 12:20 - Blending online and offline: Conferences and community 14:00 - How community helps overcome the fear of networking 15:20 - Practical tips for brands building community 16:40 - Local examples: Gyms, meetups & micro-connections 18:00 - Quality over quantity in community building 19:00 - How to join or recommend Women in Tech SEO 20:00 - Why free, supported communities matter 21:00 - Final thoughts: The future of community marketing in the AI era 22:30 - How brands can create spaces where real interaction thrives 24:00 - Wrap-up & thanks 🎓 Explore Uberall Academy Want to level up your skills? Check out certifications and free marketing courses at https://academy.uberall.com 👀 Subscribe for more insights on local marketing, community strategy, and brand growth. 📍 Learn more at: https://www.uberall.com 🎧 Listen to more episodes: Local Marketing Beat #WomenInTechSEO #CommunityMarketing #SEOMarketing #DigitalMarketing #Uberall #LocationMarketing #BrandCommunity #WTS #MarketingStrategy #InclusionInTech Visit us at: uberall.com

In this episode of Local Marketing Beat, we're joined by Jaime Arribas, Senior Marketing Technology Manager at KFC UK and Ireland, to explore how the iconic brand is evolving for the next generation. From bold beverage launches like Kwench to local SEO, social media, and AI-driven search strategies, this episode is packed with practical insights for marketers in the QSR space. 🔍 Learn how KFC is turning Google Business Profile clicks into real foot traffic, boosting loyalty with online reviews, and measuring ROI across channels. 👇 Timestamps below to help you jump to what interests you most: ⏱️ Timestamps 00:00 - Intro 00:20 - Episode overview: KFC’s digital strategy 00:50 - Meet the guest: Jaime Arribas from KFC 01:40 - What it means to “build a brand for the next generation” 03:30 - The role of Quench in engaging Gen Z 04:30 - Importance of Google Business Profile & Apple Maps 05:15 - 14% increase in direction clicks & review response strategy 06:00 - Is it about loyalty or acquiring new customers? 06:50 - How KFC promotes new products across channels 08:00 - Budget balance: Traditional vs. social media 09:00 - How KFC measures ROI from digital campaigns 10:30 - Tracking Google Maps clicks to in-store revenue 11:40 - The impact of AI-driven search on local marketing 13:00 - One key takeaway: Listen and respond to your customers 14:50 - In-store renovations & omnichannel brand experience 15:40 - Wrap-up & where to learn more 👀 Subscribe for more local marketing insights and brand strategy breakdowns. 📍 Learn more at: https://www.uberall.com #LocalMarketing #KFC #DigitalMarketing #Uberall #QSR #SEO #SocialMediaMarketing #GenZMarketing #CustomerExperience #LocationMarketing

In this Local Marketing Beat Podcast episode, we sit down with Darren Shaw, Founder of Whitespark, to dive deep into the Local Search Ranking Factors 2025 report and explore the latest trends shaping local SEO and location marketing. Darren shares expert insights on how businesses can adapt to Google’s evolving algorithms, AI-driven search changes, and engagement signals to maximize visibility and drive real revenue. We discuss essential ranking factors, Google Business Profile optimization, AI’s impact on local search, and how businesses should shift their SEO strategies to focus on conversions rather than rankings. Whether you’re a small business, multi-location brand, or local SEO expert, this episode is packed with actionable insights to help you stay ahead in 2025 and beyond. 🔔 Don’t forget to subscribe and leave your questions in the comments! ⏰ Timestamps: 0:09 - Introduction to Darren Shaw & Whitespark 0:46 - How Whitespark started and evolved into local SEO 1:49 - Overview of the Local Search Ranking Factors 2025 report 2:55 - Key changes impacting local rankings in 2025 3:41 - The role of Google Business Profile (GBP) optimization 5:32 - Importance of engagement signals & behavioral metrics 6:50 - AI-driven search and its impact on local SEO strategies 8:21 - Mobile vs. desktop search trends & consumer behavior shifts 10:05 - Why voice search & AI assistants are changing search habits 12:49 - How AI personalizes search and what it means for businesses 16:22 - The importance of best-of lists & diversifying reviews 19:12 - How to optimize for Google’s Gemini AI & AI-generated search results 22:02 - Why fresh content & Google Updates matter more than ever 25:37 - Measuring local SEO success: rankings vs. revenue & conversions 28:47 - How businesses can connect SEO performance to real revenue 30:48 - Why rankings alone don’t define success in local SEO 31:34 - Where to find Whitespark’s tools & resources 📌 Connect with Darren Shaw: https://www.linkedin.com/in/darrenshawwhitespark/ 📌 Connect with Krystal Taing: https://www.linkedin.com/in/krystaltaing/ 📚 Explore More Insights in Uberall’s Learning Hub: https://uberall.com/en-us/resources 🎧 Watch Our Recent Episode with Schuh on Local SEO Success: https://youtu.be/XDV-TyPSPOU #LocalSEO #SEOTrends2025 #GoogleBusinessProfile #Whitespark #LocationMarketing #DigitalMarketing #AIDrivenSearch #GoogleSEO #Uberall Visit us at: uberall.com

🎥 In this episode of the Local Marketing Beat Podcast, we sit down with Jonny Gilpin, SEO Manager at schuh, to explore the strategies and insights behind schuh's highly successful approach to local SEO and location marketing in the UK and Ireland. Jonny reveals the tools, techniques, and thought processes that have significantly improved their online-to-offline customer journey, optimized store listings, and boosted their visibility across digital platforms. 🔔 **Don't forget to subscribe and leave your questions in the comments!** ⏰ **Timestamps:** 0:00 - Introduction to Jonny Gilpin & schuh 3:01 - Importance of location marketing 4:30 - Driving online consumers to physical stores 6:27 - Managing 120+ stores and directory challenges 7:49 - Strategic optimization of store locator pages 10:35 - Using AI in content strategy 12:47 - The importance of customer reviews 15:06 - Leveraging data for local SEO 17:06 - Biggest challenges in managing store information 18:18 - Successfully opening new store locations 20:06 - Key results and analytics from Schuh’s local SEO efforts 21:56 - Actionable insights for retailers & marketers 24:04 - Future opportunities and leveraging business data 27:01 - Wrap-up and connect with Jonny 🔗 **Check out schuh's Case Study With Uberall:** https://uberall.com/en-us/customers/schuh-steps-ahead-with-uberall-how-local-seo-drives-real-world-impact 🔗 **Check out Schuh:** https://www.schuh.co.uk 📌 **Connect with Christian Hustle:** https://www.linkedin.com/in/christianarriola/ 📌 **Connect with Jonny Gilpin:** https://www.linkedin.com/in/jonny-g-43b7198a/ #LocalSEO #LocationMarketing #DigitalMarketing #RetailSEO #Uberall #schuh #retailindustry Visit us at: uberall.com

How do you measure success in location marketing? Spoiler: It’s not just about rankings! 🚀 In this episode of Uberall's Local Marketing Beat, host Christian Hustle chats with two leading experts—Krystal Taing, an authority in local SEO and location marketing, and Stephanie Genin, a seasoned CMO focused on revenue-driven strategies—to tackle the challenges and opportunities in the ever-evolving landscape of location marketing. 📥 Download the ROI Confessions Report: Discover how to unlock the true ROI of your location marketing efforts. Get your copy here: https://uberall.com/en-us/roi-confessions-report 🔍 Timestamps: 0:09 – Welcome to The Local Marketing Beat Podcast 1:15 – Why the way we measure location marketing is broken 3:58 – The biggest challenges for multi-location businesses 7:49 – The impact of AI on location marketing and local SEO 9:03 – The rise of social platforms like TikTok Places in local search 12:00 – How consumer behavior is evolving with AI-driven search 16:14 – Metrics that matter: Moving beyond rankings to revenue 19:48 – End-to-end attribution: Tracking real-world impact 25:04 – The growing importance of local social and Google Posts 30:40 – Game-changer: What is the Location Performance Score (LPS)? 35:50 – Expert takeaways: Starting with basics and embracing AI 📊 What You’ll Learn: - Why focusing only on rankings is a mistake and what metrics really matter. - How AI is reshaping the consumer journey and search behavior. - Why reputation, reviews, and local social engagement are critical in 2025. - How Uberall’s Location Performance Score (LPS) connects marketing efforts to revenue. 💡 Takeaways from Our Experts: [Krystal]: Start with the basics—visibility, reputation, and engaging content are your foundation. [Stephanie]: Be curious, experiment wisely, and turn your CFO and AI into your best allies. 📱 Connect with Us on LinkedIn: Christian Hustle https://www.linkedin.com/in/christianarriola/ Stephanie Genin https://www.linkedin.com/in/stephaniegenin/ Krystal Taing https://www.linkedin.com/in/krystaltaing/ 📥 Got questions or want to discuss your strategy? Drop us a comment or connect directly with us at Uberall.com Smash that like button 👍 and subscribe 🔔 for more expert insights on location marketing. Share this episode with your team or network to spark ideas and discussion. #localseo #locationmarketing #marketingmetrics #aimarketing

Welcome to Local Marketing Beat, brought to you by Uberall! 🎙️ Recorded on-location at BrightonSEO USA in San Diego, this episode is packed with expert insights on location marketing, local SEO, and the future of search. Host Christian Hustle connects with top industry professionals, partners, and thought leaders to uncover actionable tips and predictions for 2025. 💡 Key Takeaways: - Local SEO Tips That Work: From optimizing your Google Business Profile to making the most of Apple Maps, hear what’s moving the needle for businesses today. - AI’s Role in SEO: Explore how tools like SearchGPT are reshaping consumer journeys and what businesses need to do to stay ahead. - Insights from Industry Experts: Hear predictions about search diversification, content quality, and reviews as key drivers of visibility and trust. Get the lowdown on Contractor Lead Partners' report, "2024 State of Local SEO Contractors Edition". - BrightonSEO Highlights: Learn what makes this the world’s largest SEO conference and how it’s shaping the future of digital marketing. 📌 This episode is a must-watch for marketers and SEO enthusiasts. ⌚️ Timestamps: 0:00 - Welcome to BrightonSEO USA 🎉 1:05 - Connecting with Experts: Local SEO Tips & Predictions 2:18 - Apple Maps: The Overlooked Opportunity for Local SEO 4:08 - AI and the Consumer Journey: What’s Changing? 5:03 - Research Insights: Contractors & Construction SEO Trends 9:20 - The Power of Reviews and Imagery in Local SEO 14:50 - Effective Strategies for Optimizing Location Pages 18:10 - Local Performance Optimization: Bringing Revenue into Focus 20:55 - The Future of AI in Search & SEO Predictions for 2025 26:50 - Success Stories from Uberall Partners 31:45 - Search Diversification and Embracing New Platforms 36:15 - Leveraging AI for Efficiency and Growth 40:00 - Wrap-Up: AI, Visibility, and 2025 SEO Trends 👍 If you enjoyed the episode, like the video and subscribe for more insights into location marketing and SEO. 📚 Learn More: 🌐 Want to stay on top of location marketing and local SEO trends? Visit Uberall’s learning hub for more resources and solutions to optimize your business’s digital presence: https://uberall.com/en-us/resources 📖 ROI Confessions: Measuring The Impact of Location Marketing https://uberall.com/en-us/roi-confessions-report 📖 Discover Location Performance Optimization https://get.uberall.com/location-performance-optimization/ 📖 11 Ways to Spice Up Your Restaurant Locations’ Online Visibility https://uberall.com/en-us/recipe-for-seo-success-restaurants 📖 2024 State of Local SEO Contractors Edition https://www.contractorleadpartners.com/state-of-contractor-local-seo/ 🤝 Connect with Christian Arriola on LinkedIn: https://www.linkedin.com/in/christianarriola/ 🤝 Connect with Partho Ghosh on LinkedIn: https://www.linkedin.com/in/productpartho/ 🤝 Connect with Crystal Carter on LinkedIn: https://www.linkedin.com/in/crystalontheweb/ 🤝 Connect with Julian Hooks: https://www.linkedin.com/in/julianhooks/ 🤝 Connect with Jeff Shipman: https://www.linkedin.com/in/jeff-shipman-/ 💬 What are your SEO predictions for 2025? Let us know in the comments below! #LocalSEO #BrightonSEO #AIinSEO #DigitalMarketing #LocationMarketing #Uberall

Welcome to The Local Marketing Beat, brought to you by Uberall! In this episode, Christian Hustle is joined by SearchLab COO and renowned SEO expert, Greg Gifford, for an in-depth discussion on the latest local SEO trends and insights from top industry conferences like BrightonSEO. If you’re in the world of local marketing or you're a marketer at a multi-location brand, this conversation is a must-watch. 💡 Key Takeaways: • The Impact of Google’s New Review Policies: Learn about Google’s recent rollout in the UK, where businesses caught using unethical review practices face major repercussions, and why this could soon affect businesses globally. • Local SEO Strategies for 2024: Discover Greg's top local link-building strategies and why it’s crucial to adapt your approach when optimizing for local search. • Real-World SEO Insights: Hear how even basic SEO principles can make a big difference in regions where local SEO is still developing. • AI in Digital Marketing: Insights into how AI tools are evolving from content generators to process enhancers, allowing marketers to work smarter, not harder. 🔍 Whether you’re an SEO professional, a business owner, or a digital marketing enthusiast, this episode is packed with expert advice to boost your local SEO efforts and enhance your marketing strategy! 🌐 Want to stay on top of location marketing trends? Visit uberall.com for more resources and solutions to optimize your business’s digital presence. 🤝 *Connect with Christian Arriola on LinkedIn*: / christianarriola 🤝 Connect with Greg Gifford: Twitter: @GregGifford LinkedIn: Greg Gifford SearchLab Blog: searchlabdigital.com/blog ⌚️ Timestamps: 0:00 - Introduction to The Local Marketing Beat and Guest Greg Gifford 1:03 - BrightonSEO UK Recap: Surprising Updates and New Review Policies 5:47 - Navigating FTC Review Regulations and Ethical Practices 15:49 - AI in SEO: The Role of Tools Like ChatGPT and Process Efficiency 23:19 - Proven Local Link-Building Techniques for 2024 31:00 - Reviews and Reputation Management: Strategies That Work 36:00 - The Movie That Best Represents SEO: Greg’s Take 37:17 - Where to Find Greg and Final Thoughts 👍 Like this video and subscribe for more expert insights into local marketing and SEO! #LocalSEO #BrightonSEO #DigitalMarketing #ReviewManagement #LocationMarketing Visit us at: uberall.com

Welcome to The Local Marketing Beat, brought to you by Uberall! In this episode, filmed live on location in Austin, Texas, we captured the latest insights at MOVE America—a hub for the electric vehicle (EV) industry. Tune in to hear how Uberall’s team and industry leaders, including Ehab Aboud, Principal Solution Engineer at Uberall, and Roderick van den Berg, CEO of Eco-Movement, are driving the future of EV infrastructure and optimizing visibility for Charging Point Operators (CPOs). 💡 Key Takeaways: • How digital location marketing helps CPOs stand out, making EV charging more accessible and reliable for drivers. • The role of partnerships and real-time data in advancing EV infrastructure—making it easier for consumers to find, trust, and use charging stations. • Insights from MOVE America delegates on overcoming challenges like “charger anxiety” and expanding infrastructure to meet rising demand. 🔋 Whether you’re an EV enthusiast, industry insider, or a CPO, this episode is packed with actionable advice to electrify your brand's visibility! 🔍 Want to know how to build a strong digital presence for your EV charging stations? Listen to this episode for top tips on how location marketing can boost your brand’s discoverability in local search results. Explore Uberall’s Charging Station Solutions here 👉 https://uberall.com/en-us/who-we-serve/ev-charging-fuel 📖 Navigating the Future of EV: A Comprehensive Guide to Strategic Location Marketing: https://uberall.com/en-us/resources/blog/navigating-the-future-of-ev-a-comprehensive-guide-to-strategic-location-marketing 🤝 Connect with Ehab Aboud on LinkedIn: https://linkedin.com/in/ehab-aboud 🤝 Connect with Roderick van den Berg on LinkedIn: https://www.linkedin.com/in/roderickvdberg/ ⌚️ Timestamps: 0:00 - Introduction to The Local Marketing Beat Podcast, LIVE from MOVE America 0:08 - Meet Ehab Aboud on Uberall’s EV Team 1:45 - The Power of Real-Time Data for CPO Visibility 4:30 - Overcoming “Charger Anxiety”: How Marketing Can Help 7:15 - Global vs. Local Challenges in EV Adoption 9:48 - Partnering with Eco-Movement for Real-Time Charging Data 12:30 - CPO Best Practices for Managing and Responding to Reviews 16:00 - The Future of EV Accessibility and Infrastructure 20:56 - Outro and Where to Learn More About Uberall Hit the 👍 like button and subscribe for more local marketing insights! #EVInfrastructure #LocalSEO #ElectricVehicles #LocationMarketing #MoveAmerica

Welcome to The Local Marketing Beat, brought to you by Uberall! In this episode, we delve into how Wall Street English, a multi-location international English language learning academy, manages customer reviews efficiently and effectively across its franchise and corporate locations. 💡 Key Takeaways: • Why reviews are a key component of Wall Street English's customer acquisition strategy, enabling them to rank highly in local search, win consumer trust, and make informed operational decisions. • How Wall Street English responds to reviews and their best practices for doing so across multiple countries, languages, and franchises. •How Uberall's AI-powered review responses are streamlining the review management process. 🔍 Looking to improve your business's local search presence? Listen to this insightful conversation full of practical tips to help your brand rise in local search results! Learn more about Location Marketing with Uberall here 👉 https://uberall.com/en-us/olympics-playbook 📖 *A Practical Guide To Review Management*: https://uberall.com/en-us/review-management-guide 🤝 *Connect with Christian Arriola on LinkedIn*: / christianarriola 🤝 *Follow Eirin Rushfeldt on LinkedIn*: https://www.linkedin.com/in/eirinrushfeldt/ ⌚️ Timestamps: 0:00 - Introduction to The Local Marketing Beat Podcast 0:32 - Introduction of Erin Rushville and Wall Street English 1:30 - Overview of Wall Street English's Global Franchise Model 2:48 - Importance of Reviews in Different Markets 3:36 - Collecting and Managing Reviews for Trust and SEO 4:30 - Best Practices for Responding to Reviews 6:57 - Handling Negative Reviews and Maintaining Professionalism 10:22 - Managing Reviews Across Multiple Languages and Regions 12:50 - Integration of Review Management with Business Operations 14:31 - Use of AI for Efficient Review Responses 15:40 - Benefits of Uberall's Platform for Review Management 17:16 - Cleaning Up and Optimizing Locations on Uberall Platform 18:50 - Uberall Mobile App for Quick Response Times 19:58 - How to Connect with Wall Street English and Final Thoughts 20:56 - Outro and Invitation to Subscribe and Learn More about Uberall If you found this video helpful, don't forget to hit the 👍 like button and subscribe for more expert tips on local marketing. #LocalSEO #franchisemarketing #GoogleBusinessProfile #DigitalMarketing Visit us at: uberall.com

*Local SEO Essentials for Restaurants | Boost Online Visibility For More Sales!* In this episode of The Local Marketing Beat, brought to you by Uberall, we dive into the critical elements of Local SEO for restaurants with guest expert Claudia Tomina, owner of Reputation Arm and a Google Product Expert. Discover key insights on how restaurant brands, including those operating multiple locations, can improve Google Business Profile rankings to drive bookings and walk-ins to ultimately increase sales! Claudia shares real-world examples, including the impact of menu items, reviews, and photos on Local SEO rankings. You'll also learn actionable tips like optimizing menu names, leveraging customer reviews, and why keeping Google Business Profiles updated is crucial. 💡 *Key Takeaways:* • Importance of using exact keywords in menu items • How photos and reviews impact restaurant SEO rankings • Role of Google Business Profiles for restaurants vs. websites • Real-life case studies and ranking experiments 🔍 *Looking to improve your restaurant's local search presence?* Listen to this insightful conversation full of practical tips to help your restaurant rise in local search results! 👉 *Want to go further?* Join our upcoming webinar for a deeper dive into Local SEO for restaurant brands. 📅 *Webinar: October 7, 2024 – Save the date!* *REGISTER*: https://www.bigmarker.com/orbitalx-webinars/Mastering-Local-SEO-to-build-Neighborhood-Nurturing?show_live_page=true *Learn more about Local SEO with Uberall here* 👉 https://uberall.com/en-us/resources/categories/local-seo *Read Claudia's research here* 👉 https://reputationarm.com/boost-your-rankings-with-menu-items-menu-highlights-reviews-and-photos/ 📖 *9-Step Plan: How to Complete Your Google Business Profile*: https://uberall.com/en-us/resources/blog/how-to-complete-your-google-business-profile-to-boost-local-seo-traffic 🤝 *Connect with Christian Arriola on LinkedIn*: https://www.linkedin.com/in/christianarriola/ 🤝 *Follow Claudia Tomina on LinkedIn*: https://www.linkedin.com/in/claudia-tomina-ab78692a/ *Reputation Arm*: https://reputationarm.com/ ⌚️ *Timestamps:* 0:00 - Introduction to *The Local Marketing Beat* 0:32 - Special guest introduction: Claudia Tomina, owner of Reputation Arm 0:52 - Claudia's expertise with Google Business Profiles 1:43 - Experiment: How menu items impact Google Business Profile rankings 3:03 - Why using specific keywords in menu items matters 4:21 - The role of menu items in Local SEO 5:08 - Layering trust factors for ranking on Google 6:11 - SEO for restaurants: Google Business Profile vs. website 7:25 - Importance of reviews for restaurant SEO 9:25 - Popular times and their effect on rankings 12:03 - Google API and ranking boost from popular times 13:31 - Sushi restaurant case study: Optimizing keywords and categories 16:18 - The impact of photos on Google Business Profile rankings 18:46 - Choosing the right primary and secondary categories 21:02 - The role of photos and how Google interprets them 23:04 - Menu highlights and recommended dishes 24:42 - Third-party integrations like DoorDash in Local SEO 25:49 - Actionable SEO tips for restaurant owners 27:48 - Upcoming webinar details If you found this video helpful, don't forget to hit the 👍 *like button* and *subscribe* for more expert tips on local marketing. #LocalSEO #RestaurantMarketing #GoogleBusinessProfile #SEOforRestaurants #DigitalMarketing

In this episode of Local Marketing Beat, Local SEO expert Amanda Jordan gives us her best practice tips for creating Local Landing Pages that rank and convert. Amanda covers: 💡 What are Local Landing Pages and what impact do they have on your business results? 💡 How to analyze the competition and create Local Landing Pages that outrank competitors? 💡 What are the elements of a high-converting Local Landing Page? You can connect with Amanda here 👉 https://www.linkedin.com/in/amanda-j-96797686/ Further resources on Local Landing Pages: 👉 Amanda's Local Landing Page Checklist https://ricketyroo.com/blog/local-landing-page-checklist/ 👉 Tailoring your online presence with local landing pages https://uberall.com/en-us/resources/blog/tailoring-your-online-presence-with-local-landing-pages 👉 The secret SEO benefits of local landing pages https://uberall.com/en-us/resources/blog/the-secret-seo-benefits-of-location-landing-pages 👉 Learn more about Uberall here: https://uberall.com/en-us #localmarketing #localseo #localseoexpert #localpages