From Boats to Bevvies with Katie Shields

from This or More · host Tiffany Napper

Ever wondered what it takes to bring a food and beverage product to market? I've got just the episode for you! I’m joined by the visionary and brilliant mind behind Tipsy, your go-to for delicious, better-for-you, canned spritzers and wine cocktails. This episode is guaranteed to inspire you to take on the world of entrepreneurship and take up space in a male-dominated industry. Let’s dive in!We chat: Katie’s incredible journey from sales rep to entrepreneurial queen Her first entrepreneurial exit and what led her to found her second biz: Tipsy The need for clean beverage products & the rise of the conscious consumer Branding tips & a BTS scoop at the Tipsy branding process Crafting a unique brand in a male-dominated industry Navigating the challenges of start-ups and more!CONNECT WITH MEFollow me on InstagramCONNECT WITH TIPSYwww.drinktipsy.comFollow Katie on Instagram Connect with Katie on LinkedIn

What this episode covers

Ever wondered what it takes to bring a food and beverage product to market? I've got just the episode for you! I'm joined by the visionary and brilliant mind behind Tipsy, your go-to for delicious, better-for-you, canned spritzers and wine cocktails. This episode is guaranteed to inspire you to take on the world of entrepreneurship and take up space in a male-dominated industry. Let's dive in! We chat: 1. Katie's incredible journey from sales rep to entrepreneurial queen 2. Her first entrepreneurial exit and what led her to found her second biz: Tipsy 3. The need for clean beverage products & the rise of the conscious consumer 4. Branding tips & a BTS scoop at the Tipsy branding process 5. Crafting a unique brand in a male-dominated industry 6. Navigating the challenges of start-ups 7. and more! CONNECT WITH ME Follow me on Instagram [https://www.instagram.com/tiffanynapper] CONNECT WITH TIPSY www.drinktipsy.com [https://www.drinktipsy.com/] Follow Katie on Instagram [https://www.instagram.com/atlanticodesignco/] Connect with Katie on LinkedIn [https://www.linkedin.com/in/katiecosgroveshields?trk=public_post_feed-actor-name]

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From Boats to Bevvies with Katie Shields

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This episode was published on February 27, 2024.

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