🇬🇧 From Brand to Revenue: measuring impact with simple attribution

How do you actually prove that brand drives revenue, without overcomplicating attribution or falling back on “it’s long term, trust us”? In this episode of Beyond Revenue – Narratives of Revenue Leaders, Michael Jäger sits down with Guta Tolmasquim, Founder & CEO of Purple Metrics, a machine learning platform that connects brand, media, and organic signals directly to revenue outcomes. In this conversation, we talk about: Why brand is so notoriously hard to connect to revenue The most common mistakes companies make when trying to “measure brand” How Purple Metrics uses machine learning to connect podcasts, billboards, TV, YouTube, performance marketing and more into one simple view Real examples of how shifting spend and timing transformed results Why RevOps should treat brand as a core part of their toolkit The shift from an engineering mindset (“we know the machine”) to a scientific mindset (“we test, learn, and adapt”) in marketing What the future of marketing measurement looks like in a world of AI, fragmented media, and audience-of-one experiences If you’re a RevOps, marketing, or revenue leader trying to bridge the gap between brand and pipeline, this episode will give you a more practical, measurable way to think about brand’s role in revenue. 🔔 Follow Beyond Revenue to never miss an episode. ⭐ If you enjoyed this conversation, please rate the show and leave a review – it helps more GTM leaders discover it.