From Broker to Investor: How Cody Watts Finds Commercial Deals Everywhere

The Broker Who Creates Buyers: How Cody Watts Finds and Flips Commercial DealsMost commercial brokers list properties and hope the right buyer shows up.Cody Watts does something very different.In this episode, Beckie sits down with Cody Watts, a commercial broker and investor who has built a powerful strategy for creating buyers instead of waiting for them.Cody owns his own brokerage and focuses primarily on office, retail, and warehouse properties, though he also has a strong interest in multifamily.What makes his approach unique is how proactive he is when selling a property.Instead of simply putting a listing on the MLS, Cody:Identifies businesses currently operating in smaller spacesShows them how upgrading into the new property could benefit their businessWorks to move them into the larger spaceThen often picks up the listing for the property they’re leavingThis strategy allows him to create demand while also generating additional listings and deal opportunities.Beyond brokerage, Cody has also built a strong income stream by acting as a principal investor. He often:Buys commercial properties with his own capitalRemodels or improves themLeases them upSells them later at a profitToday, he’s finding more commercial value-add opportunities than he can personally fund — opening the door to potential partnerships with capital partners and investors.If you want to understand how brokers think, how commercial deals really move through the market, and where opportunities exist in office, retail, and warehouse properties, this conversation is packed with insights.