From Burn Your Shit to Big Deck Energy: Tarot Lori's Journey to Spiritual Entrepreneurship

Discover how a deck of 78 cards holds the key to deeper self-awareness with this week's guest, Tarot Lori Dyan. She says the cards are not about fortune-telling; they are a mirror reflecting your inner wisdom back to you.Returning to the House of JerMar podcast, Lori brings her signature blend of grounded wisdom and playful insight as she unpacks the true power of tarot. "I always say a tarot reading, at least with me, is a conversation with your soul," she explains. "I'm the interpreter, but you can have this conversation yourself." This refreshing perspective strips away the mystical intimidation that often surrounds tarot practice.Lori's journey from communications director to full-time tarot reader wasn't immediate – it evolved over 35 years, beginning with lessons from a witch named Erica in Calgary, Alberta. The transformation accelerated after 50, when Lori finally decided to "plant her freak flag and let it fly." This courage led to a two-book deal with HarperCollins, with her latest release, "Big Deck Energy," demystifying tarot for modern readers.Beyond dispelling myths about "scary" cards like Death and the Devil (which actually represent transformation and limiting beliefs), Lori dives deep into tarot ethics. She explains why questions should focus inward rather than prying into others' energies, and why everyone has the intuitive ability to interpret cards for themselves. Her practice has expanded beyond individual readings to corporate events, women's retreats, and even strategic planning sessions with businesses.The episode culminates with Lori pulling the Star card for listeners – revealing it as one of the luckiest in the deck while offering profound wisdom about destiny, free will, and walking your own path. As she reminds us, "The magic is in you" – tarot simply helps us access what we already know deep within.Ready to start your own conversation with your soul? Grab Lori's book Big Deck Energy, follow her on Instagram @TarotLori, or simply pull a card and see what messages find you when you need them most.More about Lori Dyan:Lori Dyan is a 2X HarperCollins bestselling author, tarot expert, and ritual guide with 35+ years of experience inspiring audiences worldwide. Known for her signature blend of humor and insight, Lori has been featured in Vogue and at luxury events from Beverly Hills to Bali. Whether she’s captivating leaders at Google and Chanel or leading transformational retreats at Canyon Ranch, Lori creates unforgettable experiences that help guests release what no longer serves them—and step boldly into what’s next.Her bestselling debut, Burn Your Sh*t, cracked open the power of ritual. Her latest bestseller, Big Deck Energy, launched into the self-help top 10 alongside Mel Robbins and Glennon Doyle, bringing tarot into the mainstream.Mentored by a crystal-ball-gazing witch and deeply connected to her Indigenous lineage, Lori’s work weaves ancient wisdom with modern clarity to create uniquely empowering experiences.www.tarotlori.com🎓 Empowerment Fundamentals Course: Use Code PODCAST15 for a 15% discounthttps://members.houseofjermar.com/empowerment-course📖 Read Jeanne's Book: Two Feet In: Lessons From an All-In Lifehttps://a.co/d/7Hyrc8m🔗 Follow Jeanne!https://houseofjermar.comhttps://instagram.com/houseofjermar/https://youtube.com/@Houseofjermar