From Cake Artist to Viral Sensation with Marian Sarkisian

from Figure It Out · host Lilit Caradanian

This week, I'm joined by Marian Sarkisian, the creator behind Cakes by Marian. What started as making birthday and wedding cakes evolved into a viral sensation, with hyper-realistic cake creations that have captivated millions across TikTok, YouTube, and social media. Today, she has built an audience of over a million subscribers on YouTube and hundreds of thousands of followers across platforms. Marian shares her journey from discovering her passion for baking to becoming one of the internet's most recognizable cake artists. We talk about entrepreneurship, taking risks, growing a personal brand, navigating social media success, and the shifts it takes to turn a creative hobby into a thriving career.

Episode metadata supplied by the publisher feed · Published Jun 22, 2026

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From Cake Artist to Viral Sensation with Marian Sarkisian

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