From campaign sceptic to campaign convert with Megan Winter

Why creative courage > ad spend (and how to build a campaign people remember) In this episode of Got Marketing?, Mia sits down with Megan Winter—award-winning Meta ad strategist and founder of Lume Marketing, who recently ran her first full-scale campaign…and nearly pooped her pants doing it.Until recently, Megan didn’t think polished campaigns were for small businesses. But after hearing Mia preach the virtues of bold, creative strategy inside Marketing Circle, she decided to go all in. The result was a 127% increase in website traffic, a 700% lift in organic engagement, and a major mindset shift. Together, they unpack what separates real campaigns from just another set of ads, why most Meta agencies often miss the mark, and how to create magnetic messaging that actually moves people and dollars. If you’ve ever wondered whether campaign thinking is “too much” for your business, this episode might change your mind. 🎧 Enjoy the episode, and if you’re feeling inspired, leave an honest review.   What you’ll learn in this episode: ✨ Why spending $15K on creative (not ads) was Megan’s best decision ✨ The four sneaky agency tactics Megan’s clients kept calling out ✨ Why "we’re just testing" is not a strategy ✨ How to build a brand campaign that doesn’t rely on fancy tech ✨ The difference between cringe and breakthrough creative ✨ Why one campaign a year might be all you need Mentioned in this episode:  It's Not You, It's Them campaign The ROAS Lab Marketing Circle   Connect with Lume Marketing: Website: https://www.lumemarketing.com/ Instagram: https://www.instagram.com/lumemarketing/ LinkedIn: https://www.linkedin.com/in/meganwinter1/   Ripple Festival is a two-day celebration of small business, creativity, and purpose. Nov 12 & 13, Grazeland, Melbourne. Ripple Festival is where music, art, comedy, and small business collide. Because creativity isn’t just for artists, and strategy isn’t just for boardrooms. Tickets are on sale now (payment plan available) Visit RippleFestival.au for details   Ask me anything We will have dedicated episodes where Mia answers your questions. Submit questions here: Got Marketing Podcast   Connect with Mia on LinkedIn Follow got marketing? on Instagram Give us feedback Marketing Circle    Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands. https://zencastr.com/?via=mia