From Capital Murder to Custom Rhinestone Suits: A Chat with Miranda Deaton of Velvet Outlaw | Episode 94

A refreshingly honest conversation about following your gut instincts to build a brand you love with Miranda Deaton - founder of Velvet Outlaw and Velvet Out Paws.Miranda’s journey is as unexpected as it gets: she went from working on capital murder cases to building a thriving slow fashion brand full of rhinestones, fringe, and unapologetic self-expression.We dive into what burnout really looks like, the rollercoaster of building a brand that actually feels aligned, and what happens when you chase success… and end up somewhere you didn’t want to be.This is a must-listen for any business owner who’s ever felt overwhelmed, creatively off-track, or unsure whether to keep pushing or pivot.Miranda shares her own messy, magical middle and the mindset shifts that helped her realign with her purpose, get back to her creative roots, and rebuild a business that actually feels good.What You’ll Hear:How Miranda went from the courtroom to custom fashion designThe burnout that forced her to make a bold life changeWhy listening to your intuition matters more than revenue goalsHow she accidentally launched a successful pet accessory biz (and what happened next)The expensive (and relatable) lessons she learned through wholesaleWhy it’s okay to stop—even when something is going wellHow she’s redefining success in year three of businessABOUT VELVET OUTLAW:Velvet Outlaw is a queer owned brand focused on sustainability and fringe! They upcycle clothing and rework each piece by adding chain stitching, fringe and/or rhinestones. A one person team and recently expanded the Velvet Outlaw brand to include Velvet OutPaws - a fringe pet bandana line!Resources & LinksShop Velvet Outlaw: https://velvetoutlaw.com/ Follow Velvet Outlaw on Tiktok: https://www.tiktok.com/@velvetoutlaw Follow Velvet Outlaw on Instagram: https://www.instagram.com/velvet.outlaw/Follow Velvet OutPaws on Instagram: https://www.instagram.com/velvetoutpaws/ Enjoy the chat!LOOKING TO GROW YOUR WHOLESALE BUSINESS?Retail Pitching👇1) Get the NEW Buyerside Pitch Kit to help you pitch wholesale buyers with confidence. Get yours HEREFaire Growth👇1) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE2) Get my exact growth strategy inside the FREE workshop, The Faire Success Blueprint Watch now HERE3) Ready to take action and scale on Faire? Check out The Faire BootcampREADY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS? Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.(Doors open to limited seats in May 2026)LET'S CONNECT!Want to leave a Question to air on the podcast (OR leave a little podcast love note)? CALL IN TO THE ‘BUYER HOTLINE’ HEREWebsite: kristinfishercoaching.comInstagram @kristinfishercoachingContact: [email protected]