From Cars to Superyachts: Soko’s Detail Services’ Growth Story

On this episode, Josh interviews Nate from Soko’s Detail Services in Metro Detroit, Michigan. They talk about his journey into detailing, how he got into boat detailing, and how networking opened doors for training and new opportunities. They also break down time management, solo vs. team jobs, and the importance of setting proper expectations and being transparent with clients, along with Nate’s goals for growing Soko’s. Timestamps: (00:00) - Intro (01:37) - When Nathan started detailing (10:27) - Detailer’s Roadmap website (12:26) - Boat detailing (16:49) - Training for marine detailing (18:56) - Working on superyachts (28:34) - Solo jobs vs. team (33:09) - Time management (34:50) - Close ratio for website leads (36:39) - Tips for getting customer testimonials (46:17) - PPF vs ceramic coating (50:03) - Being transparent with customers (1:00:03) - Goals for Soko’s Soko's Detail Services Website: https://www.sokosdetailservices.com/ Instagram: https://www.instagram.com/sokosdetailservices/?hl=en Belk Detailing LLC:  Website - https://www.belkmobiledetailing.com/  Instagram - https://www.instagram.com/eliteautocarewny/  Road to $1 Million  Youtube: https://www.youtube.com/channel/UCmpBUJXb6dY8jnJxEDfkx5A  Instagram: https://www.instagram.com/roadto1milliondetailing/