From Churros to Funnels: Will Castillo on AI, Systems, and Scaling Businesses with Clarity

From making churros and selling cars to running a 10-year e-commerce and marketing agency, Will Castillo has built multiple businesses by mastering systems, automation, and clarity.In this episode of Dream Start Own, host Edgar “The Connector” Salgado dives into Will’s journey—from fraternity life and early marketing to building funnels, leading AI automation projects, and helping entrepreneurs gain clarity in their business messaging.What you’ll learn:How Will went from selling churros to building an e-commerce agencyThe power of funnels for real estate, e-commerce, and personal brandingUsing AI automation tools (Gemini, ChatGPT, Manis) to scale productivityHow to simplify your systems and messaging for business growthWhy collaboration beats competition in today’s business worldInsights from the Owners Club, AI community, and system builders like Heather & Jamie00:00 – Preview01:00 – Meet Will Castillo: From churros to entrepreneurship03:00 – Running a 10-year e-commerce ads agency05:30 – Funnels explained: turning traffic into action07:00 – Social media traffic and automation strategies09:00 – Helping entrepreneurs gain business clarity11:00 – The Owners Club & collaborative community13:00 – How Will discovered real estate and Subto15:00 – Lessons from W-2 life and early failures18:00 – Will’s “Mount Everest” — helping 10 000 investors scale20:00 – Partnerships, networking, and collaboration24:00 – AI tools: Gemini vs ChatGPT vs Manis27:00 – E-commerce, Shopify, and digital funnels30:00 – Platforms for scaling – Clavio, WooCommerce, FBA34:00 – Building systems that actually save time40:00 – AI community & learning curve45:14 – Find Me46:04 – Work With Me📲 Connect with Will Castillo:📸 instagram.com/itswillcastillo📘 facebook.com/wcasthEight Sleep – https://refer.eight.sl/edgardsalgado2👉 Don’t forget to 👍 like, 💬 comment, 🔔 subscribe, and share if Will’s story inspired you!🔌 PLUG IN & SUBSCRIBE 🔌Instagram: /@edgartheconnectorTikTok: /@edgarsrei► Join The Subto Community for Life & Learn Creative Finance from Pace ✌🏼https://join.nre.ai/mQ9T9vZ► Learn How to Make Money on Other People’s Deals with the Gator Methodhttps://join.nre.ai/mQBDJK5► Get the tools I use for productivityhttps://linktr.ee/EdgartheConnector🚧🚧🚧 DISCLAIMER 🚧🚧🚧We are not a CPA, attorney, insurance, contractor, lender, or financial advisor. The content in these videos shall not be construed as tax, legal, insurance, construction, engineering, health & safety, electrical, or financial advice and may be outdated or inaccurate; it is your responsibility to verify all information yourself. This is a YouTube video for entertainment purposes ONLY.