From Client to Coach: How Strength Training Changed His Life at 70

In this episode of the Business of Coaching Workshop, Andrew Jackson sits down with Alexander Kodama and Richard Bradshaw to explore one of the most powerful transformations in coaching — the journey from client to coach. At 70 years old, Richard didn't start by trying to become a coach. He started because his wife was told she needed a hip replacement — and her response was simple: "If I need surgery, I better get strong." What followed was a multi-year journey through strength training, education, mentorship, and eventually stepping onto the coaching floor himself. This conversation goes far beyond inspiration. It unpacks: How strength training reshapes aging Why recovery capacity changes the coaching equation What gym owners can learn from serving clients over 50 How education-based marketing filled a gym with older adults The tension between individualized programming and scalability What it really takes to move from enthusiast to professional coach You'll also hear how Bjorn Fitness grew from garage beginnings through layoffs, rebuilding, price restructuring, and strategic education-based outreach — all while doubling down on personalized programming. This is a story about strength. About ownership. About compressing morbidity instead of accepting decline. And about what happens when a client falls in love with the mission enough to step up and coach it forward. If you coach adults — especially those over 40 — this episode will change how you think about longevity, retention, and the long-term impact of your work. PS - Coaching 101 for $100 Off   Build the foundation and confidence to start coaching real people. For a limited time, get $100 off Coaching 101 plus a free month of Professional Online Strength Coaching. 👉 https://bit.ly/4c0JEmC   Connect with Andrew Instagram: https://www.instagram.com/andrewbarbender/  X: https://x.com/AndrewBarBender