From Coffee Company to Supply Chain Solution

I recently had the pleasure of speaking with Bobby Katoli, co-founder and CEO of Ceres Technology, an AI-powered supply chain analytics platform. We discussed the origins of Ceres, the unique value proposition of their technology, and lessons learned from Bobby's journey as an entrepreneur.Decoding the Supply Chain with AICeres started out as a specialty coffee company, bringing high-quality beans from Central America to roast and sell in the US. But Bobby noticed a consistent degradation in coffee quality during shipping. No one in the supply chain took responsibility. With tech backgrounds, Bobby and his co-founder George saw an opportunity to build a solution.They rode on a cargo ship from Mexico to Colombia to understand first-hand all the potential disruptions - from weather to piracy. This birthed the idea for Ceres as an AI-powered supply chain analytics tool.Predicting Risks and Delays with AICeres ingests data from news, social media, and other sources to predict supply chain disruptions - both event-driven issues like port closures and subtle, longer-term trends like commodity pricing changes. Their AI models can be quickly tailored to a company's unique suppliers.For one pharmaceutical client, Ceres achieved 82% accuracy forecasting delays 6 months out - a huge improvement over traditional methods. This enables procurement, inventory, and demand planning optimization.Overcoming Startup Challenges with GritLaunching an enterprise startup poses difficulties like long sales cycles. But Bobby emphasizes embracing continuous learning and growth. Having worked with his co-founder before helped align their strengths. Bobby also stresses the importance of putting out an MVP early - imperfections expected!Key Takeaways* Supply chains are fragile; data and AI can help provide resilience* Understand your unique value proposition and convey it clearly* Choose co-founders wisely and be ready to grind daily as a startupBobby's Recommended ResourcesSome of the podcasts, books, and other resources Bobby recommends:* Podcasts: Lex Fridman Podcast, How I Built This* Books: Zero to One, 48 Laws of Power, The Hard Thing About Hard Things* Blogs: Paul Graham essaysI'm looking forward to seeing Ceres' continued impact enabling supply chain transparency and risk mitigation leveraging AI. Definitely a startup to watch! Get full access to Startup Istanbul at newsletter.startupistanbul.com/subscribe