From Complex to Clear: B2B Marketing That Builds Trust

from Built By Her · host Built By Her

In this episode, Julieta, featured on the Women in Fintech Powerlist and now leading marketing at Upvest, shares how to turn technical products into stories that resonate. With over a decade of experience from startups to corporates, she explains her approach to campaign planning, balancing logic with emotion, and why credibility and trust are the real currency in B2B marketing.

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This episode is 34 minutes long.

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This episode was published on September 24, 2025.

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