From Cornford to Victory Amps: Martin Kidd's Story

from Products of Music · host Adam Wakeling

Welcome to Products of Music, a podcast sharing inside stories and expert insights on product innovation in music technology.In this episode:Host Adam Wakeling speaks with Martin Kidd, Chief Designer and Co-Founder of Victory Amplification. We discuss his founder journey, perspective on Cornford Amps ceasing trading, the birth of Victory Amps and his approach to product development. We also have some quick-fire questions and community questions.Chapters:00:00 Preview01:13 Intro02:20 Martin's musical beginnings03:30 Modding Marshalls05:10 How Martin learned amp design09:06 Building the first amp12:00 The Cornford story 13:45 Cornford ceases trading18:00 Chase Bliss Big Time Event19:15 Martin as Chief Designer, not CEO22:15 Approach to product development28:10 Product development early process29:15 Martin's unique designs31:58 Standing out in the amp market34:52 Victory MKX and originality38:25 Market concerns42:06 Hybrid analog and digital45:36 Victory PowerValve and digital products47:55 Quick-fire questions52:13 Advice to aspiring founders55:10 Most difficult amp to design56:13 Addressing the Lee Anderton 'drama'58:54 The braille amps story01:02:40 Outro🌐 Subscribe for free on Substack🎧 Listen on Apple Podcasts🎧 Listen on Spotify🌐 Follow the host on LinkedIn🌐 Follow the host on X

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This episode is 1 hour and 3 minutes long.

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This episode was published on June 9, 2026.

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