Products of Music

Welcome to Products of Music, a podcast sharing inside stories and expert insights on product innovation in music technology.In this episode:Host Adam Wakeling speaks with Martin Kidd, Chief Designer and Co-Founder of Victory Amplification. We discuss his founder journey, perspective on Cornford Amps ceasing trading, the birth of Victory Amps and his approach to product development. We also have some quick-fire questions and community questions.Chapters:00:00 Preview01:13 Intro02:20 Martin's musical beginnings03:30 Modding Marshalls05:10 How Martin learned amp design09:06 Building the first amp12:00 The Cornford story 13:45 Cornford ceases trading18:00 Chase Bliss Big Time Event19:15 Martin as Chief Designer, not CEO22:15 Approach to product development28:10 Product development early process29:15 Martin's unique designs31:58 Standing out in the amp market34:52 Victory MKX and originality38:25 Market concerns42:06 Hybrid analog and digital45:36 Victory PowerValve and digital products47:55 Quick-fire questions52:13 Advice to aspiring founders55:10 Most difficult amp to design56:13 Addressing the Lee Anderton 'drama'58:54 The braille amps story01:02:40 Outro🌐 Subscribe for free on Substack🎧 Listen on Apple Podcasts🎧 Listen on Spotify🌐 Follow the host on LinkedIn🌐 Follow the host on X

Welcome to Products of Music, a podcast sharing Inside stories and expert insights on product innovation in music technology.In this episode:Host Adam Wakeling speaks with Brady Smith, co-founder of Old Blood Noise Endeavors (OBNE), about his career and founder journey, the approach to product development at Old Blood, as well as how he is reshaping business processes and operations to survive the challenges of running a small business in a niche industry.To learn more about the company, visit: https://oldbloodnoise.com/Chapters:00:00 Preview01:14 Intro02:20 Brady's founder story07:16 Keeley Electronics job09:00 Birth of Walrus Audio11:30 Quitting Walrus, founding OBNE14:40 The OBNE way of product development18:07 Chase Bliss sponsor section18:57 Product development process23:07 Brady's role at OBNE24:26 EOS business model26:30 Split with Seth McCarroll29:40 Thoughts on the future effects market31:35 Empress Bass compressor love36:25 Future pedal opportunities42:45 Friendship with Joel Korte46:20 Quick-fire questions49:55 Community questions56:40: Outro🌐 Subscribe for free on Substack🎧 Listen on Apple Podcasts🎧 Listen on Spotify🌐 Follow the host on LinkedIn🌐 Follow the host on X