From Corporate Banking to Bedding Brand & Dragons Den - James Higgins | The Midnight Pod Episode 72

✅ FREE training - how to build an e-commerce brand from scratch - https://www.learnrealcommerce.com/the-free-training-event-roomFrom Corporate Banking to Bedding Brand & Dragons Den - James Higgins | The Midnight Pod Episode 72❤️ Thanks for watching - please SUBSCRIBE to the channel here ❤️https://www.youtube.com/c/MidnightPodcastChannel?sub_confirmation=1✅ All my links in one place! ✅https://linktr.ee/matthucius🍄 My new BRAND Space Goods - 'the next generation wellness brand' 🍄https://spacegoods.com💰 Need ecom funding? Go here - 💰https://referrals.wayflyer.com/partners/midnight📚 My fully comprehensive BRAND BUILDING COURSE 📚https://www.learnrealcommerce.com/full-course-enroll-now-og🗣️ One to One Consulting 🗣️https://calendly.com/matthucius/one-to-one-consulting🔮 Midnight 🔮https://www.midnight.co/🌴 Pool Party Social Club 🌴https://www.midnight.co/midnightsocialclub🕯️ Join the Newsletter 🕯️https://www.learnrealcommerce.com/msc-newsletter📸 My Instagram 📸https://www.instagram.com/matthucius/✍🏻 My Twitter ✍🏻https://twitter.com/matthucius💼 My LinkedIn 💼https://www.linkedin.com/in/matthew-kelly-10558474/🌍 My old vlog channel 🌍https://www.youtube.com/c/MatthewKellyonline💡 If you're interested in potentially working together, collaborating, investing, wholesaling, or something else interesting with my new brand, shoot me an email I'm always open to new ideas - [email protected] 💡TIME STAMPS:00:00 - James’ backstory, childhood and his career in banking before entrepreneurship07:30 - The moment James decided banking wasn’t the long term path and when he decided Ethical Bedding was the ‘thing’14:30 - Product discovery process and how the idea came about20:45 - What did the product validation process look like for Ethical Bedding & facing product manufacturing issues, failures and customer complaints33:00 - sourcing an agency partner that will only work with a profit share arrangement35:00 - Matt and James debate over why the agency model needs updating 43:00 - the experience of going on Dragons Den and the bits you don’t get to see and how the opportunity came about57:00 - the post-aired show disappointed James was left with after going on the show59:20 - what’s the effect in revenue and general PR/brand awareness of going on Dragons Den01:03:00 - does James’ Personal brand impact on the business in a net positive way?01:08:40 - talking shop on guerrilla marketing stunts01:11:00 - end goals for the business and personal life01:28:00 - James 3 bits of advice to his 18 year old self_____________________In this episode, we speak to James Higgins...James' links here - https://ethicalbedding.com/https://www.linkedin.com/in/james-higgins-ethical-bedding/Listen to the podcast on Spotify here - https://open.spotify.com/show/06udMb2kDgv1mL40gxOSlK?si=fkXLx0A8S-O7OdukQUjSCA&dl_branch=1Listen on Apple podcasts here - https://podcasts.apple.com/us/podcast/midnight-podcast/id1585632377 Hosted on Acast. See acast.com/privacy for more information.