From CPG to Grocery: SpartanNash CMO on Banner Strategy & Retail Media Networks

Meet Erin Storm, SVP and Chief Marketing Officer at SpartanNash, as she shares insights from her transition from 18 years at Kellogg/Kellanova to leading marketing for 200+ grocery stores and more. Discover how SpartanNash approaches banner differentiation, building retail media networks, and adapting to emerging food trends like GLP-1 driven demand.🕒 TIMESTAMPS:0:00 - Erin's CPG background at Kellogg/Kellanova1:39 - Transition from CPG to grocery retail2:43 - Marketing challenges across 200 disparate stores4:49 - Banner bucketing strategy for community grocers6:19 - Data and loyalty program integration7:09 - Retail media network development8:12 - Current food and grocery shopping trends9:20 - GLP-1 impact on protein and health foods10:28 - Future trends: Food as medicine vs. nostalgic favoritesThanks to Simbe for making our SpartanNash Conference coverage possible!#RetailMarketing #SpartanNash #CPGMarketing #RetailMedia #GroceryTrends #BrandManagement #EcommerceStrategy #FoodTrends #RetailConference #GroceryMarketingThis podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacy