From Crickets to Conversions: The 3 Webinar Mistakes Costing You Money

In this episode of the Your Dream Business Podcast, I talk about the big mistakes a lot of business owners make during their webinars that end up hurting their sales and costing them money. Based on my own experience with marketing and running webinars, I highlight three common slip-ups: treating webinars like free lessons, not showing your expertise clearly, and rushing through the part where you actually sell. I also break down how to set up a webinar that really works—like using case studies, setting the right tone, and confidently sharing your offer. If you’re a course creator, membership site owner, or coach looking to make your webinars more effective and boost your results, this episode is definitely worth a listen.   KEY TAKEAWAYS COVERED IN THE PODCAST Webinars aren’t a free workshop—balance teaching with teasing – Give just enough helpful content to demonstrate value and spark “aha” moments, but leave room for curiosity so attendees still want the paid offer.  Show your authority all the way through –Sprinkle in short case studies, quick wins, and personal proof as you teach; this builds trust and positions you as the obvious guide before you even reach the pitch.  Slow down and sell with a clear structure –Warm‑up → story → offer → next steps. Move through each phase confidently, repeat the benefits, and handle questions—don’t rush the close if you want conversions.   If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful.   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list,  Instagram, LinkedIn, or Facebook   Transcript Teresa: Have you ever hosted a webinar that you thought was absolutely awesome? You created amazing value. People were super engaged, they loved what you did, and yet when you made the offer, crickets, literally nothing. If that sounds familiar, you've likely made one of these three crucial mistakes that I'm talking about in today's episode. After being involved in hundreds of webinars, reviewing them, participating in them, and running my own for years, I've seen these same three mistakes over and over again. And let me tell you straight, they're not just hurting your conversions, they're actually costing you money. In fact, mistake number two is actually something we've had to focus on even more in the last year because it's becoming. Absolutely crucial for webinars that convert into today's market. If you have plans to run webinars now or in the future, you definitely want to listen to this episode. These simple fixes could be the difference between crickets and conversions. Hello and welcome back to another episode of the Your Dream Business Podcast. As always, I'm your host, Teresa Heath Wareing Also, I wanna take a minute just to say thank you for spending some time with [00:02:00] me. I really appreciate as a busy business owner. It can be really tricky to make time for things like this, but it's so, so important. I personally spend a lot of time when I'm getting ready, when I'm cooking, when I'm driving. Not that I do a whole lot of that, but I always try and fill those times with watching YouTube, listening to podcasts, listening to audio books. My quest is to constantly learn things and. One of the reasons I love the podcast so much is that I get to share that stuff with you, and I get to constantly learn, constantly develop not only in what I'm learning, but also what I'm doing in the business. One of my words for the second half of this year is experiment and test. And that is something that we are really embracing this year. And the more I experiment and test, the more I can come and tell you what is working, what is not working, and what you can do in your business. So. [00:03:00] I just wanted to say thank you and I appreciate you greatly taking the time out, and I'm gonna ask a favor. There is a surprising number of people who listen to the podcast who don't yet subscribe or haven't hit download on whatever the app is that you're listening to. So if you don't, and if you haven't subscribed, I would love it if you could actually subscribe. The other thing I would really love you to do and I'd appreciate it so very much, is if you could go and give me a really lovely five star review wherever you are listening to this. Honestly, I can't tell you how much it means the world to me, but not only that, it means that more people are going to find the podcast, which means that I can invest more time and more effort into creating an even bigger and better podcast for you that you can use to help grow your online business. Okay, let's get on with today's episode of the podcast. Today we are going to be looking at the three mistakes that I see business [00:04:00] owners make when they are doing webinars. If you're new round here first, welcome. Secondly, I have been talking about webinars for a really, really long time. I've been teaching about them for a long time. I have been doing them in my business, doing them with clients for a really long time. And although things have tweaked and changed and they really have, there are some fundamental things that I see people getting wrong all the time. And I wanna share these three mistakes with you today. Mistake number one. Thinking that the webinar is just a free training now, I think it's not held by the fact that there are lots of different names for different types of things. So for instance, you've got things like workshops and webinars and master classes and training. So what, what is it? And which is which? So what's the difference? Well, a workshop and a training normally is when you are fully teaching them a thing, [00:05:00] and most often there is a cost for it. It doesn't have to be high. It can be a low cost thing, but that isn't what I'd call a webinar. So I do low cost paid workshops throughout the year. In fact, I have one coming up in a few weeks time to do with webinars, so keep an eye out for that and you'll be able to find out more about that. But basically these workshops, when I do them and when I teach them, it's all about giving you the transformation that you are promising. It's all about saying from start to finish you are gonna take 'em through everything. You're not gonna leave anything kind of, you know, behind a paywall or anything. The thing that you have said, you are going to train them on, you are going to fully train them on a webinar or masterclass, just a different name for a webinar. I. Isn't quite like that. You don't give them everything. And in fact, this is one of the big problems I see and one of the mistakes I see is that people are viewing them as a training. They're not structuring them as a webinar because they've seen webinars and they think, great, I just give some free training for an [00:06:00] hour and then I give them a cell. It's a very different format. It's a very different structure, and that might be if you've done a webinar that didn't convert, that might be why you see the problem when you treat it like a training. You are not making your paid product a natural next step. You are basically giving them everything they need. So even if it is a natural next step to buy your thing, they're potentially either overwhelmed or feel like they've got everything they need because of everything that you've covered in that webinar. Whereas actually the webinar needs to, it's almost like a story arc, right? So you know how someone's telling you a story, it's almost like. In a training, someone gives you the entire story from the beginning to the end and you come away going, oh, that's a lovely story. You've heard the whole thing. A webinar isn't that. A webinar is like they've told you the story, set up the bit that gets really exciting, and then they're leaving the end off and you wanna know what the end is. You [00:07:00] wanna get to that final thing. You want to have that complete kind of circle of the story, and that's what your paid product is. You've heard me talk about this before and lots of people talk about this and it still very much stands that a webinar tends to show more of the what and the why and not so much of the how. So for instance, if you were doing a webinar on. I dunno, gluten-free diets.