From Curiosity to Clean Beauty | Lacey Haegen | Founder of Beaute Nouveau

Lacey Haegen never set out to start a skincare company. A professional makeup artist with a love for learning, she began digging into the ingredients inside the products she used every day. What she found shocked her, and sent her on a mission to create something better. Drawing on her creative, resourceful upbringing and a lifetime surrounded by entrepreneurs, she launched Beaute Nouveau, a handmade skincare line built on integrity, artistry, and purpose. We talk about the realities of entrepreneurship, why beauty should never come at the expense of your health, and how to build a business that reflects the life you want to live. Chapters: 00:00 Curiosity that sparked a skincare revolution 01:12 Early influences and an entrepreneurial family 03:05 From Michigan to Alaska to the Bay Area 05:40 First jobs in beauty retail and what they taught her 08:15 Discovering the hidden truths in beauty product labels 11:00 Creating Beaute Nouveau from scratch 13:45 Ingredients that matter and why she avoids toxins 16:20 Balancing artistry and business savvy 19:05 Lessons learned from building a handmade brand 21:30 Tips for cleaning out your beauty cabinet 24:00 Navigating growth while staying true to your mission 26:50 The mindset needed for long-term success 29:30 Self-care routines that fuel creativity 31:15 Advice for new entrepreneurs entering the beauty space The Powerful Ladies podcast, hosted by business coach and strategist Kara Duffy features candid conversations with entrepreneurs, creatives, athletes, chefs, writers, scientists, and more. Every Wednesday, new episodes explore what it means to lead with purpose, create with intention, and define success on your own terms. Whether you're growing a business, changing careers, or asking bigger questions, these stories remind you: you're not alone, and you're more powerful than you think. Explore more at thepowerfulladies.com and karaduffy.com. Learn more about your ad choices. Visit podcastchoices.com/adchoices