From Data to Decisions: How Active Insight is Changing Sports Tourism

Editor's Note: This episode was recorded live at the 2026 Sports ETA Symposium in April. As a result, some discussions reference upcoming events and opportunities that have since taken place.Sports tourism leaders are constantly being asked to make faster, smarter, and more strategic decisions — but what happens when you finally have the data to back them up?In this episode, Sports ETA President & CEO John David sits down with John D’Orsay, CEO at EventConnect, to discuss Active Insight, powered by EventConnect — the newest data intelligence platform built specifically for the sports events & tourism industry.Together, they explore:1. What Active Insight actually is.2. How destinations and rights holders can use the platform.3. The value of real traveler and booking data.4. How members can uncover trends, answer questions, and make stronger decisions.Whether you’re focused on bidding, event strategy, advocacy, hotel demand, or understanding participant behavior, this episode will help you understand how Active Insight can become a powerful tool for your organization.Learn more about Active Insight:https://research.sportseta.org/active-insight/