From Dresses to Gift Boxes: A Buyer Chat with Co-Founders of Dare Gift Boxes episode artwork

EPISODE · May 26, 2025 · 41 MIN

From Dresses to Gift Boxes: A Buyer Chat with Co-Founders of Dare Gift Boxes

from The Buyerside Chat · host Kristin Fisher

What happens when your business doesn’t go the way you originally planned? Do you fight to make it work - or follow the opportunity right in front of you?For Rebekah Murray and Colleen Steedly, the co-owners of Dare Gift Boxes, the answer was clear: they embraced the pivot.In this episode, we dive into their incredible journey - how childhood best friends turned business partners transitioned from selling dresses to curating beautiful, thoughtful gift boxes. From navigating big business decisions to structuring a successful partnership, Rebekah and Colleen share an honest, real, and inspiring look at what it’s like to grow a product-based business.If you’ve ever wondered what it’s like to build a business with a co-founder, scale corporate gifting, or pivot your brand without losing your identity, this episode is for you.We chat about:How Rebekah went from wedding photographer to fashion founder to gift box curatorWhy listening to the market & your customers (not just your passion) is key to business successThe emotional challenge of pivoting a business you’ve poured years intoHow to build a strong partnership that actually works The exact criteria they use to source products and choose brands for their boxesWhy brand storytelling, packaging, and communication are everything when pitching to a gift box companyHow small brands can land their product in gift boxesIf you’re looking for an inside peek at what it takes to scale a gifting business, work successfully with a business partner, or attract gift box retailers, this is a must-listen.👉 Want to pitch your product to Dare Gift Boxes? Listen to the full episode for insider tips on what they’re looking for!Connect with Dare Gift Boxes:Shop: https://daregiftboxes.comFollow on Instagram: https://www.instagram.com/daregiftboxesEnjoy the chat!ABOUT REBEKAH & COLLEEN:  Dare Gift Boxes creates thoughtful gift boxes that make sharing your appreciation with your team, clients, friends or family personal and easy. Back in 2016, Rebekah founded a dress and gifting company called Virginia Dare Dress Co. Thanks to a little pandemic, the addition of Colleen, and their shared desire to help people feel connected, the brand evolved into Dare Gift Boxes.LOOKING TO GROW YOUR WHOLESALE BUSINESS?Retail Pitching👇1) Get the NEW Buyerside Pitch Kit to help you pitch wholesale buyers with confidence. Get yours HEREFaire Growth👇1) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE2) Get my exact growth strategy inside the FREE workshop, The Faire Success Blueprint Watch now HERE3) Ready to take action and scale on Faire? Check out The Faire BootcampREADY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS? Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.(Doors open to limited seats in May 2026)LET'S CONNECT!Want to leave a Question to air on the podcast (OR leave a little podcast love note)? CALL IN TO THE ‘BUYER HOTLINE’ HEREWebsite: kristinfishercoaching.comInstagram @kristinfishercoachingContact: [email protected]

What happens when your business doesn’t go the way you originally planned? Do you fight to make it work - or follow the opportunity right in front of you?For Rebekah Murray and Colleen Steedly, the co-owners of Dare Gift Boxes, the answer was clear: they embraced the pivot.In this episode, we dive into their incredible journey - how childhood best friends turned business partners transitioned from selling dresses to curating beautiful, thoughtful gift boxes. From navigating big business decisions to structuring a successful partnership, Rebekah and Colleen share an honest, real, and inspiring look at what it’s like to grow a product-based business.If you’ve ever wondered what it’s like to build a business with a co-founder, scale corporate gifting, or pivot your brand without losing your identity, this episode is for you.We chat about:How Rebekah went from wedding photographer to fashion founder to gift box curatorWhy listening to the market & your customers (not just your passion) is key to business successThe emotional challenge of pivoting a business you’ve poured years intoHow to build a strong partnership that actually works The exact criteria they use to source products and choose brands for their boxesWhy brand storytelling, packaging, and communication are everything when pitching to a gift box companyHow small brands can land their product in gift boxesIf you’re looking for an inside peek at what it takes to scale a gifting business, work successfully with a business partner, or attract gift box retailers, this is a must-listen.👉 Want to pitch your product to Dare Gift Boxes? Listen to the full episode for insider tips on what they’re looking for!Connect with Dare Gift Boxes:Shop: https://daregiftboxes.comFollow on Instagram: https://www.instagram.com/daregiftboxesEnjoy the chat!ABOUT REBEKAH & COLLEEN:  Dare Gift Boxes creates thoughtful gift boxes that make sharing your appreciation with your team, clients, friends or family personal and easy. Back in 2016, Rebekah founded a dress and gifting company called Virginia Dare Dress Co. Thanks to a little pandemic, the addition of Colleen, and their shared desire to help people feel connected, the brand evolved into Dare Gift Boxes.LOOKING TO GROW YOUR WHOLESALE BUSINESS?Retail Pitching👇1) Get the NEW Buyerside Pitch Kit to help you pitch wholesale buyers with confidence. Get yours HEREFaire Growth👇1) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE2) Get my exact growth strategy inside the FREE workshop, The Faire Success Blueprint Watch now HERE3) Ready to take action and scale on Faire? Check out The Faire BootcampREADY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS? Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.(Doors open to limited seats in May 2026)LET'S CONNECT!Want to leave a Question to air on the podcast (OR leave a little podcast love note)? CALL IN TO THE ‘BUYER HOTLINE’ HEREWebsite: kristinfishercoaching.comInstagram @kristinfishercoachingContact: [email protected]

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From Dresses to Gift Boxes: A Buyer Chat with Co-Founders of Dare Gift Boxes

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This episode was published on May 26, 2025.

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What happens when your business doesn’t go the way you originally planned? Do you fight to make it work - or follow the opportunity right in front of you?For Rebekah Murray and Colleen Steedly, the co-owners of Dare Gift Boxes, the answer was clear:...

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