From Eczema to Empire: Non-Toxic Beauty with Fat Girl Tallow

What started as a desperate attempt to heal her son’s eczema turned into a thriving non-toxic skincare and cosmetics brand—with a little cosmic cowgirl energy along the way.In this episode, I sit down with Tamera Heidelman, founder of Fat Girl Tallow, to talk about how she turned to an ancestral, often misunderstood ingredient—beef tallow—when conventional products failed. The result wasn’t just healthier skin, but a bold, unapologetic business rooted in clean ingredients, intuition, and punchy, scroll-stopping marketing.We talk about:Why non-toxic skincare starts with questioning modern beauty normsThe healing power of beef tallow and ancestral ingredientsTurning motherhood into mission-driven entrepreneurshipBuilding a brand with personality, confidence, and a little cosmic cowgirl rebellionThis conversation is for anyone curious about clean beauty, unconventional business paths, and what happens when you trust your instincts—even when the solution looks wildly different from the mainstream.Find the full collection at fatgirltallow.com