From Engineering to Entrepreneurship: Addigy's CEO Talks Tech and Transformation

In this engaging episode of "The Channel CEO," Kevin Lancaster sits down with the dynamic Jason Dettbarn, the CEO of Addigy, for an insightful conversation that delves deep into the tech industry and the Apple ecosystem. Jason shares his remarkable journey from engineering to sales, offering a unique perspective on his experiences growing up in contrasting climates of Miami and Boston. He recounts his time at MIT during 9/11 and how it shaped his path toward entrepreneurship. Jason provides valuable insights into his sales strategies, emphasizing the importance of building relationships and doing what suits customers. He takes us on a journey through the early days of Addigy, where bootstrapping and rapid iteration were the keys to success. The conversation also touches upon the ever-evolving landscape of Apple devices in business, the MSP market's growth, and the impact of Apple's MDM adoption on vendors. Jason shares a future vision where MSPs prioritize user happiness and productivity over device management. Intriguingly, the discussion offers a glimpse into Apple's commitment to innovation, security and its goal of becoming a top player in the market within two years. Learn more about Channel Program: https://channelprogram.com/ Learn more about Addigy: https://addigy.com/