From Expert to Author: Establishing Trust and Rapport Before You Even Meet with Jane Tabachnick #076

Jane Tabachnick is an award winning book publishing and publicity consultant. She works with savvy entrepreneurs and enlightened professionals to help them become published authors, and leverage their books to create greater visibility and buzz.Her book publishing and PR firm Simply Good Press helps experts go from idea to published book, and runs their book promotion campaigns. They also mentor authors on book writing, publishing and promotion. She has helped over 200 authors reach bestseller status.Named one of the top 100 people online by Fast Company, Jane has been featured or quoted in, Clickz, Crain’s, ABC, CBS, The NY Enterprise Report, The Star Ledger, Environmental Leader, CNN, Houston Magazine, Spa Magazine, Women’s Wear Daily and many other media outlets.Jane is an adjunct professor at the Fashion Institute in NYC, where she teaches Sustainable Design Entrepreneurship.TOPICS EXPLORED:How to stand out above noise, establish rapport and build trust with prospectsThird-party credibility and endorsements hold more weight than self-promotionHow to demonstrate trustworthiness and expertiseBeing an author instantly elevates perception and credibilityHaving a book, even if unread, places you above others in terms of credibilityThe dangers of overextending on too many platforms,The mistake of self-centred focus instead of customer-centric approachMaking the customer the hero of the story, solving their problems.Structured book creation provides clarity, unique methodology and a clear point of differentiationValuable free resource: "The Self-Publishing Blueprint" podcast series - concise, insightful and sparks ideas.Borrow other people's audiences through guest podcasting, article writing, etc. to gain visibility and credibility.How to enjoy ready-made audience, vetted credibility, free visibilityRESOURCES:Jane Tabachnick's Self Publishing Blueprint Podcast: https://theselfpublishingblueprint.com/Jane's Tabachnick's Website: https://janetabachnick.com/ CONNECT WITH JANE TABACHNICK: On LinkedIn: https://www.linkedin.com/in/janetabachnick/If you're interested in more visit ▶ https://almcbride.com/minicoursefor a free email minicourse on how to gain the psychological edge in your negotiations and critical conversations along with a helpful negotiation prep cheat sheet.If you enjoyed this episode of Dealing with Goliath Podcast, hit subscribe to hear about our latest episodes.