From Expert To Empire - with Tracy Cartland-Ward

In this very special episode, Nick appears on the all-new 'Sweat Grit And Hustle' podcast, hosted by the amazing Tracy Cartland-Ward, where he talks about his story - from starting his own company to overcoming challenges and learning invaluable lessons along the way.  KEY TAKEAWAYS  Nick’s background writing copy gave him a leg up when starting his business. This allowed him to target a niche audience when launching, he already had contacts and expertise to get things off the ground. Then when his business had momentum, he diversified and that allowed him to grow and expand into different areas.  While giving advice on public speaking, Nick tells us that the chemicals in your brain when you’re nervous are so similar to the chemicals that are there when you're excited. It’s all about framing it in the right way. Are you really nervous, or are you excited?  Expert Empires champions female speakers. Nick wants Expert Empires to be a place where both aspiring men and women can come and learn. The decision to have a large female representation on their speaking panels is to re-address the balance. If you have 50% females coming to a talk then why would you use 80% male speakers. BEST MOMENTS ‘I gained £100,000 worth of expertise for free just because I was volunteering as a microphone runner.’ ‘Every personal trainer should have a personal trainer. You need to buy into what you’re selling, because if you don’t why should your customers.’ ‘We are all experts in something. There is something in your life that you could specialise in’ VALUABLE RESOURCES Empire Builders Podcast  https://keapnow.com/empirebuilders ABOUT THE GUEST With over 25 years of experience in IT Management and Business Consulting and 10 years plus helping hundreds of property investors through training, mentoring and speaking; Tracy founded Witch Property. Tracy is renowned for her knowledge on property & business and her ability to sell, market and grow the property individuals and companies she works with.  With a wealth of experience in business and property, Tracy has a rare capability of mixing her skills in this space with her knowledge on the mind, to ensure a truly rounded experience for growth and development. Tracy on Facebook Follow Tracy on Instagram Tracy's LinkedIn ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job.  Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal.  He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.