From Expertise to Profit: The Michelin Experience for Experts withLisa Larter #077

Lisa Larter is a Business Strategist, Digital Marketing Expert, Author, Speaker and Podcast Host.Her businesses, Lisa Larter Consulting and its U.S. subsidiary company Go Daxxi, help their clients to formulate marketing strategies that support their business goals and objectives for increasing their visibility, leads and sales customer acquisition.Lisa provides strategy and advisory services as well as a full suite of implementation services that include social media and content management, book marketing campaigns, podcast management, and website design.Lisa recently released her newest book, Masterful Marketing, co-authored with Alan Weiss to help business owners dominate their markets with a value-based approach.TOPICS EXPLORED:Many experts struggle with modern marketing modalities and don't know how to benefit from digital marketing.Start-ups often underprioritize marketing, lacking an overarching business strategy.Many experts undercharge for their services due to a lack of confidence in their own worth and expertise.Business representation is crucial: Like expecting high-end experience in a Michelin restaurant, an expert should showcase themselves as valuable.Identify your ideal buyer and connect the value you provide to them.Join Lisa's business book club "thought readers"Access the "pilot project" on her website for insights into business understanding.The importance of business retention and building long-term relationships over the constant acquisition of new clients.A genuine care for clients and proactive engagement can negate the need for hard selling and tough negotiations.Selling without overt selling: focus on rapport-building and understanding the needs of existing clients can strengthen business relationships.RESOURCES:https://lisalarter.comAmazon Kindle Book: Masterful Marketing: How to Dominate Your Market With a Value-Based Approach by Alan Weiss and Lisa LarterBook: Pilot to Profit by Lisa LarterLisa Larter's Thought Readers Community: https://thoughtreaders.com/Lisa Larter's Podcast SheTalksBusiness: https://lisalarter.com/shetalksbusiness/Lisa Larter's Blog: https://lisalarter.com/blog/CONNECT WITH LISA LARTER: On LinkedIn: https://www.linkedin.com/in/lisalarter/If you're interested in more visit ▶ https://almcbride.com/minicoursefor a free email minicourse on how to gain the psychological edge in your negotiations and critical conversations along with a helpful negotiation prep cheat sheet.If you enjoyed this episode of Dealing with Goliath Podcast, hit subscribe to hear about our latest episodes.