From Eyeballs to Outcomes
from Modern Marketing + Measurement Hosted by Modern Marketing + Measurement
Today we're joined by Josh Hudgins, CPO at VideoAmp. We talk about why TV advertising has outgrown panels, GRPs, and proxy metrics, and what replaces them. Josh explains how a unified data foundation makes real time optimization possible, why AI should move beyond insights into orchestration, and how the industry is shifting toward buying media based on business outcomes instead of just impressions. Follow us on social! Linkedin Instagram X Facebook
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Frequently asked questions
How long is this episode of Modern Marketing + Measurement?
This episode is 19 minutes long.
When was this Modern Marketing + Measurement episode published?
This episode was published on June 22, 2026.
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