From Familiar Face to Familiar Realtor: Winning Your Inner Circle | Matthew Hanks and Jesse Zagorksy | S22 E36

Jesse and Matthew break down how to build a real estate business fueled by repeat and referral clients—not just constant lead chasing. Matthew shares that over half of his transactions come from existing relationships and explains how agents can intentionally plant seeds now for long-term growth, rather than always hunting for the next quick deal. Using a powerful “vortex” framework—awareness, recognition, relevance, relationship, and core support—they outline how to expand your circle of influence and become the go-to agent in your community. The conversation emphasizes consistency, trust, visibility, and creating value before making an ask. Whether you're a new agent building momentum or a seasoned pro scaling with systems and support, this episode focuses on turning relationships into sustainable business growth.