From Farm to Glass: Brewing a Unique Craft Beer Collaboration

Digital technology, community, and craft beer have come together to brew a unique collaboration. Bayer Crop Science has named Irvin and Braden Eberle of Montmartre, Saskatchewan, as the winners of its FieldBrew contest, granting them the opportunity to craft a one-of-a-kind craft beer, FieldBrew, a play on its FieldView digital agriculture platform. In partnership with Origin Brewing & Malting Co. of Strathmore, Alberta, it’s the first-of-its-kind initiative connecting farm to glass. “It’s been a great opportunity,” says Braden. “It’s great to be involved with Origin and see how the product comes from the field directly into a beer can.” The Eberle family farm, I W Eberle Farms Ltd., will feature prominently on FieldBrew’s label as part of the prize. The Eberles, who operate a fourth-generation grain farm growing durum wheat, canola, and lentils, have been active users of the FieldView platform for the past four years. For more on this story go to ruralrootscanada.com.