From Farmers’ Market to Nationwide Sensation: How a Mother-Son duo turned AshaPops into a Growing CPG Brand.

In this episode of Behind the Barcode, we’re joined by Jay and his mother, Asha, the dynamic duo behind AshaPops, a brand that's bringing plant-based superfoods inspired by ancient Indian traditions to the U.S. market. What started as a simple snack made from popped water lily seeds to help Asha sleep, turned into a thriving business, beginning at local farmers' markets. Learn how their passion for healthy eating and community transformed AshaPops into a popular, nationwide snack brand, now seen in airports and grocery stores everywhere. With their signature energy and warmth, Jay and Asha share their inspiring journey, their innovative flavors, and how they’re spreading the joy of guilt-free snacking. Follow AshaPops on Instagram: https://www.instagram.com/ashasuperfoods/?hl=en Shop AshaPops: https://ashapops.com/