PODCAST · business
Behind The Barcode
by Behind The Barcode
Join "Behind the Barcode," where we peel back the label on consumer packaged goods, distribution, and the business behind everyday products. From the stories hidden behind UPC codes to the intricate details of the food industry, this podcast dives deep into the world of business and product development.With a mix of expert interviews and insider knowledge, Sydney and Anna bring a fresh, friendly perspective to the table.So grab your favorite snack and get ready to go Behind the Barcode.
Episodes
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David Ghiyam of MaryRuth Organics on Building a $400M Wellness Brand and Speaking on Business Consciousness
In this episode, David, co-founder of MaryRuth Organics, shares the inspiring story of he started MaryRuth and has scaled it to over 500,000 points of distribution and has been profitable since day one. What started as a small venture with David and MaryRuth has now blossomed into a thriving CPG...
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From Gym Snacks to Global Shelves: The Story Behind Papa Steve's Protein Bars
Join us in this episode of Behind the Barcode as we chat with Steve, the founder and CEO of Papa Steve's. Discover how Steve’s passion for health and fitness led him from stocking his protein bars at Whole Foods himself to growing an international brand with a devoted following. Learn about the...
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How Glonuts is Transforming the Keto Donut Industry
In this episode of Behind the Barcode, we chat with Kristin Charbo, co-founder and CEO of Glonuts, to unravel the inspiring story of how a side project turned into a beloved health-conscious brand. Originally intended as a snack for their wellness-focused coffee shop, Kristen and Grover’s...
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The Science of Ketosis: Michael Reveals the Story Behind Ketone IQ and the Future of Energy Shots
In this episode of Behind the Barcode, we chat with Michael Brandt, the founder and CEO of Ketone-IQ, the innovative brand behind the first ketone shots designed to help you tap into natural energy without sugar, caffeine, or artificial stimulants. Michael shares his biohacking journey, his...
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From Farmers’ Market to Nationwide Sensation: How a Mother-Son duo turned AshaPops into a Growing CPG Brand.
In this episode of Behind the Barcode, we’re joined by Jay and his mother, Asha, the dynamic duo behind AshaPops, a brand that's bringing plant-based superfoods inspired by ancient Indian traditions to the U.S. market. What started as a simple snack made from popped water lily seeds to help Asha...
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How Stellar Eats is Making Gluten-Free Baking Healthier and Easier
Join us for an exciting episode of Behind the Barcode as we chat with Emma, co-founder of Stellar Eats, a brand that’s transforming the way we bake with better-for-you mixes. Emma shares her inspiring journey from a corporate sales job to co-founding a company that fills a gap in the gluten-free,...
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Discovering Mesquite: Superfood Coffee Alternative with the Co-Founder and CEO of Kamana
In this new episode of Behind the Barcode, we sit down with Summer Stewart, the inspiring co-founder and CEO of Kamana, the first-ever roasted mesquite coffee alternative available in the U.S. Join us as Summer shares her journey from concept to creation and introduces us to the incredible world…
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Revolutionizing Supplements: The Innovation Behind Bioavailability with Zeke from The Absorption Company
In this episode of Behind the Barcode, we sit down with Zeke, co-founder of The Absorption Company, to explore how they are transforming the world of supplements by focusing on one critical issue: bioavailability. Zeke shares the inspiring journey that led him and his co-founders, Nate, Ian, and...
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Awakening Sleepy Aisles & Making Pickles Viral with Leah and Yasaman of Good Girl Snacks
In this lively episode of Behind the Barcode, we chat with Leah and Yasaman, the dynamic co-founders of Good Girl Snacks, creators of the viral Hot Girl Pickles. Leah and Yasaman share the story behind their booming brand, which started as a playful idea between friends and quickly grew into a...
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Creating with Intention: Lauren Montgomery’s Journey Behind Monty’s Plant-Based Cheese
In this heartfelt episode of Behind the Barcode, we welcome Lauren Montgomery, the inspiring founder of Monty’s, a brand known for its clean and simple plant-based dairy essentials. Lauren shares her incredible journey from a personal passion to creating Monty’s, a line of vegan cream cheese and...
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Scaling Conscious Brands: Brian Rubenstein on Retail Success and Personal Transformation
Brian Rubenstein is the founder of Brand Expansion Group, Inc., a sales agency headquartered in Los Angeles, which focuses on growing better-for-you and eco-friendly brands at retail. With nearly two decades of success under its belt, the company has seen exponential growth. With a strong vision...
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From Health Crisis to Creation: David's Health Journey and the Birth of Zimms Organics
In this deeply personal episode of Behind the Barcode, we meet David, the founder of Zimms Organics, renowned for its high-quality olive oil and unique high-frequency hip hop music. Join us as David shares his transformative journey from a high-stress consulting career to confronting a...
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From Failure to Food Trucks, a Culinary Journey With Ardi of Ardi’s Eats and Sweets
Join us on this episode of Behind the Barcode as we sit down with Ardi, the passionate founder of Ardi’s Eats and Sweets, known for some of the best grass-fed burgers in Los Angeles. Dive into Ardi's compelling story of how a childhood necessity turned into a lifelong passion for food and...
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Radical Ingredient Transparency and Building a Luxury CPG Brand With Lex Evan of Lexington Bakes
In this new episode of Behind the Barcode, we sit down with Lex, the trailblazing founder of Lexington Bakes, and delve into his remarkable journey across diverse industries and ventures. With a background as a brand designer and strategist at Johnson & Johnson for a decade, Lex brings a wealth…
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Manufacturing Integrity, Co-packing and Winning at Retail with Forbes Fisher
Join us in this episode of Behind the Barcode as we sit down with Forbes Fisher, a seasoned CPG founder, product formulator, and industry operator. Forbes shares his dynamic journey from driving trucks to shaping the landscape of consumer packaged goods across various sectors. In this episode,...
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Building Community and Transparency in Retail: Darren Viscount’s Journey with Bristol Farms
In this new episode of Behind the Barcode, join us as we sit down with Darren Viscount, the Senior Category Manager at Bristol Farms, who shares his inspiring journey of community engagement and personal growth in the retail industry. Having moved extensively across the United States, from North...
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From Family Tradition to Probiotic Powerhouse: Erika's Journey with Kefirlab
Join us on this episode of Behind the Barcode as we dive into an enthralling story of entrepreneurship and passion with Erika, the founder of Kefirlab. Discover how a rich family history of biohacking and wellness, combined with personal health challenges, inspired Erika to revolutionize the...
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21-Year-Old CPG Founder Redefining Sleep In Ecommerce | Mario Apuzzo of Stellace
Today, we're thrilled to have a very special guest, Mario, the youthful and dynamic founder of Stellace, a consumer-good initiative in deep sleep exploration. In this episode, Mario shares his unique experience as a student founder balancing academia and entrepreneurship. After creating his first...
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Revolutionizing Refrigerated Nutrition Bars: Robert Broome’s Vision for Mooski
In this episode, we sit down with Robert, the visionary founder & CEO behind Mooski, a brand that's shaking up the bar category with healthier, minimal ingredient options. Having honed his craft at renowned companies, Robert brings a wealth of experience and unique insights into the creation and...
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The Future of CPG Marketing with Lauren Plunk
In this episode, we're thrilled to have Lauren Plunk join us to discuss the dynamic world of Consumer Packaged Goods (CPG) marketing. Lauren, founder of Alchemiss Agency & consultant for "Better for You" CPG brands including Akasha Superfoods and French Squirrel, brings a wealth of knowledge in...
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From Ideas to Aisles: The Journey of Two Friends in CPG Entrepreneurship
In this episode, we delve into the complex world of consumer packaged goods and their distribution. As long-time friends, we've decided to turn our regular discussions into a deep dive into the industries we are passionate about—especially the food business. Today, we're exploring the better for...
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ABOUT THIS SHOW
Join "Behind the Barcode," where we peel back the label on consumer packaged goods, distribution, and the business behind everyday products. From the stories hidden behind UPC codes to the intricate details of the food industry, this podcast dives deep into the world of business and product development.With a mix of expert interviews and insider knowledge, Sydney and Anna bring a fresh, friendly perspective to the table.So grab your favorite snack and get ready to go Behind the Barcode.
HOSTED BY
Behind The Barcode
CATEGORIES
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Frequently Asked Questions
How many episodes does Behind The Barcode have?
Behind The Barcode currently has 21 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Behind The Barcode about?
Join "Behind the Barcode," where we peel back the label on consumer packaged goods, distribution, and the business behind everyday products. From the stories hidden behind UPC codes to the intricate details of the food industry, this podcast dives deep into the world of business and product...
How often does Behind The Barcode release new episodes?
Behind The Barcode has 21 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Behind The Barcode?
You can listen to Behind The Barcode on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Behind The Barcode?
Behind The Barcode is created and hosted by Behind The Barcode.
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