EPISODE · Apr 3, 2026 · 42 MIN
From Felon to Founder: How Justin Perez Built a Moving Company From Rock Bottom | Ep 006
from The Heavy Lifting Podcast · host Heavy Lifting Marketing
Justin Perez was 21 when he went to prison. He got out on April Fools Day 2020 with a felony record, no industry experience, and nowhere obvious to go. Within two years he was running a 28-person moving company as general manager. Then the owner vanished, the trucks got repossessed, and an eviction notice showed up on the warehouse door.So Justin went home, told his wife they were starting their own company, and went to work with less than $10,000, a rented U-Haul, and two guys he trusted. Perez Moving Co. is now ranked #1 on Google in Valdosta, Georgia, sitting at 4.9 stars across 100 reviews.In this episode, Justin talks about how Gary Palmer, a retired Pepsi regional sales manager turned moving GM, taught him to quote jobs correctly, document everything on the road, and deal with clients who make every move harder than it needs to be. He talks about honoring deposits for eight jobs that belonged to a company that no longer existed. And he talks about what it actually feels like to have everything to lose and know you cannot afford to mess up once.What we cover:-How Justin went from $10 an hour mover to GM of a 28-person company in under two years-What Gary Palmer taught him about quoting, time management, and client handling-How he launched Perez Moving Co. overnight with a U-Haul and under $10k-Why he honored eight deposits from a company that went under before he ever owned it-His plan to franchise into Tallahassee after dominating ValdostaConnect with Justin:https://perezmovingco.com/https://www.facebook.com/p/Perez-Moving-Co-61552582357311/https://www.instagram.com/perezmovingco/Connect with Heavy Lifting Marketing:https://www.heavyliftingmarketing.com0:00 - Intro0:54 - From Trouble to Prison: How It All Started2:57 - Learning the Moving Industry From the Ground Up14:14 - The Company Collapsed Overnight, So He Started His Own28:23 - The Mentor Who Changed Everything37:10 - Where Perez Moving Co. Is Headed Next
What this episode covers
Justin Perez was 21 when he went to prison. He got out on April Fools Day 2020 with a felony record, no industry experience, and nowhere obvious to go. Within two years he was running a 28-person moving company as general manager. Then the owner vanished, the trucks got repossessed, and an eviction notice showed up on the warehouse door.So Justin went home, told his wife they were starting their own company, and went to work with less than $10,000, a rented U-Haul, and two guys he trusted. Perez Moving Co. is now ranked #1 on Google in Valdosta, Georgia, sitting at 4.9 stars across 100 reviews.In this episode, Justin talks about how Gary Palmer, a retired Pepsi regional sales manager turned moving GM, taught him to quote jobs correctly, document everything on the road, and deal with clients who make every move harder than it needs to be. He talks about honoring deposits for eight jobs that belonged to a company that no longer existed. And he talks about what it actually feels like to have everything to lose and know you cannot afford to mess up once.What we cover:-How Justin went from $10 an hour mover to GM of a 28-person company in under two years-What Gary Palmer taught him about quoting, time management, and client handling-How he launched Perez Moving Co. overnight with a U-Haul and under $10k-Why he honored eight deposits from a company that went under before he ever owned it-His plan to franchise into Tallahassee after dominating ValdostaConnect with Justin:https://perezmovingco.com/https://www.facebook.com/p/Perez-Moving-Co-61552582357311/https://www.instagram.com/perezmovingco/Connect with Heavy Lifting Marketing:https://www.heavyliftingmarketing.com0:00 - Intro0:54 - From Trouble to Prison: How It All Started2:57 - Learning the Moving Industry From the Ground Up14:14 - The Company Collapsed Overnight, So He Started His Own28:23 - The Mentor Who Changed Everything37:10 - Where Perez Moving Co. Is Headed Next
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From Felon to Founder: How Justin Perez Built a Moving Company From Rock Bottom | Ep 006
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