From Fiber Maxxing to GLP-1: The Vitamin Shoppe CEO Sharon Leite on Wellness Retail’s Biggest Trends

This episode is brought to you by Lightspeed.From fiber maxxing and liver health to GLP-1 support and protein-packed everything, wellness trends are evolving faster than ever. For retailers, the challenge isn’t just keeping up, it’s helping customers separate hype from lasting habits.In this episode of Retail Remix, Kate Robertson sits down with Sharon Leite, CEO of The Vitamin Shoppe, to discuss the findings from the company’s 2026 Health & Wellness Trend Report. Sharon shares how The Vitamin Shoppe is identifying emerging trends through social media, supporting customers with trusted education and curated product assortments and using AI to empower associates with science-backed insights. The conversation also explores how wellness priorities differ across generations and why credibility has become one of retail’s most valuable assets. Key TakeawaysHow trends like fiber maxxing, liver health and GLP-1 support are reshaping the health and wellness category Why trust, product quality and science-backed education have become critical differentiators in wellness retail How The Vitamin Shoppe is using AI to equip store associates with better research and customer guidance Why Gen Z and Boomers approach wellness differently — from health FOMO to healthy aging How curated assortments, knowledgeable associates and nearly 50 years of credibility set The Vitamin Shoppe apart in an increasingly crowded market Related LinksLearn more about Lightspeed’s commerce platform for retailersExplore The Vitamin Shoppe’s wellness products, health resources and trend insightsCheck out The Vitamin Shoppe Health & Wellness Trend Report 2026Read: Torrid, Circana and PwC Executives Discuss How GLP-1s Are Impacting RetailGet more retail industry insights from Retail TouchPointsSubscribe and catch up on all episodes of Retail Remix ----Ready to make smarter inventory, merchandising and buying decisions? Discover how Lightspeed helps retailers streamline operations, manage inventory and stay ahead of changing customer demand at lightspeedhq.com/pos/retail