From Filmmaker to Founder: Christopher Weiher on Building a Creative Business That Cuts Through the Noise

What if the very thing you love doing creatively is the one thing standing between you and building a scalable business?A lot of creatives wrestle with that tension. They love the craft. They love the art. But the idea of turning that art into a company, managing clients, building systems, pricing services, hiring people, that is a completely different skill set.Today’s guest has lived at that intersection.My guest today is Christopher Weiher, founder of CLEAVER Creative, a video production and animation agency that helps companies transform complex ideas into compelling visual stories. Chris has spent more than two decades in filmmaking and video production, and over that time he made the leap from creative professional to business owner.In the first segment of today’s conversation, we will explore Chris’s entrepreneurial journey. What prompted him to start his own company? What surprised him about running a business? And what did he have to learn the hard way about turning creativity into revenue?In the second segment, we shift gears and talk about what he does best: storytelling through video. In a world drowning in content, how do you actually create video that drives engagement, builds authority, and produces measurable business results? And how should entrepreneurs be thinking about video today, especially in the age of AI and short attention spans?If you are a creative professional, a founder trying to build authority, or someone wondering how to use storytelling more strategically in your business, this episode is for you.Cleaver Creates website:https://www.cleavercreates.com