From Flips to Freedom: How Grace Scaled Slow and Built Wiire to $1M

Grace, co-founder of Wire (Women Invest in Real Estate), shares her journey from DIY real estate investor to building a lean, intentional business and community that hit $1M in revenue. She explains why she scaled slowly, how strategic partnerships and systems helped preserve time freedom, and why clear SOPs and time-blocking are essential. Grace also discusses pivoting away from flipping to focused builds, the importance of knowing when to say no, and the costly lessons she learned — including a $73K grant loss that taught her to systematize and prioritize. Practical tips include weekly bookkeeping, standardized bill pay, color-coded workflows, and creating exit plans for partnerships. Graces Book: https://amzn.to/4oNMi2a Graces WIIRE GROUP: https://www.womeninvestinrealestate.com/