From Food Network to Substack: Building a Trusted Media Brand with Ellie Krieger | EP 24

How do you build a media career that actually feels true to you? In this heartwarming and inspiring episode, Amy sits down with Ellie Krieger to talk about her journey from nutrition student and part-time model to trusted media dietitian, cookbook author, and public TV host. Ellie shares how she stayed true to her values through every twist, turned down sponsorships that didn’t feel right, and why being “an overnight success” took her 10 years. Amy brings her signature warmth and curiosity to a real conversation about career pivots, motherhood, Substack, and everything in between. If you're a health pro dreaming of making a difference through media, this episode is full of honesty, encouragement, and so many gems.Ellie Krieger is a registered dietitian nutritionist, award-winning cookbook author, and media personality known for making healthy food taste delicious. She is the host and executive producer of Ellie’s Real Good Food on public television, and was the star of the hit Food Network show Healthy Appetite. A New York Times bestselling author, Ellie has written seven cookbooks, is a two-time James Beard Foundation Award winner, and an IACP award recipient.Ellie also writes a weekly food column for The Washington Post, hosts a Substack newsletter, and shares her expertise across platforms to help people cook, eat, and live well—without extremes. With a master’s in nutrition education and a background in journalism, Ellie has spent over two decades helping audiences connect the dots between science and what’s on their plate.Connect with Ellie:Website: https://www.elliekrieger.com/Substack: https://elliekrieger.substack.com/Master the Media Q&A: https://masterthemedia.co/qa/Episode highlights:(0:00) Intro(1:47) Meet Ellie Krieger(2:33) How Ellie first discovered media dietetics(4:10) From acting to nutrition: merging two passions(5:45) Building a media career from scratch (and pitching nonstop)(8:03) “Overnight success” takes a decade(9:23) Adapting to digital platforms and where TV is heading(15:33) The behind-the-scenes of producing a TV show(17:29) Staying true to your values with brand partnerships(20:12) Why commodity boards are Ellie’s favorite sponsors(21:38) Substack as a powerful tool for deep connections(26:21) Starting and pausing her podcast after 100 episodes(28:44) Honest talk about marriage, motherhood, and asking for help(37:10) Final advice for aspiring media dietitians and health pros(39:25) OutroSupport the showMaster the Media for Dietitians, Physicians & Healthcare Professionals Facebook group: https://www.facebook.com/groups/mediamasterywithamyDietitians on the Blog Facebook group: https://www.facebook.com/groups/789355101157569Need a Guest Facebook group: https://www.facebook.com/groups/264636544981623If you enjoyed this episode, don’t forget to subscribe so you never miss a tip on growing your income and impact through the media! And if you’re feeling extra generous, leave a review—it helps more healthcare pros like you find the show. Thanks for being here—I can’t wait to hang out with you again next time!