Master The Media

What if your health expertise could help you land paid brand deals, even if you do not have a huge following? In this episode, Amy answers real questions from Brand Partnership School students about how healthcare professionals can start working with brands and get paid fairly. She shares how to choose the right social media platform, why engagement matters more than follower count, and what to include in a media kit. Amy also explains why you should not send a rate card too early, how to set up a professional email, and what contract terms to watch out for. You’ll also hear tips on working with brands locally or globally and creating content that shows brands you are ready for bigger opportunities.Join the Master the Media Free Masterclass on May 20, 2026: https://masterthemedia.co/masterclass/Land your first (or next) brand partnership—with just 3 hours of course materials:https://masterthemedia.co/brand-partnership-school/Land $50,000 in brand partnerships in the next 6 months (and $500,000 by 2030):https://masterthemedia.co/course/Master the Media Facebook group:https://www.facebook.com/groups/mediamasterywithamyGoogle Workspace Email (this link gives you 10% off)https://referworkspace.app.goo.gl/EYL3Episode highlights:(0:00) Intro(1:39) Choosing the right social media platform(5:43) Media kits, brand work, and rate cards(8:49) Positioning yourself for global brand partnerships(11:43) Contract red flags and unfair brand requests(15:46) Setting up a professional email address(17:21) Content that signals you are ready for bigger deals(19:14) Free masterclass invitation and closing call to action(20:15) OutroSupport the showMaster the Media for Dietitians, Physicians & Healthcare Professionals Facebook group: https://www.facebook.com/groups/mediamasterywithamyDietitians on the Blog Facebook group: https://www.facebook.com/groups/789355101157569Need a Guest Facebook group: https://www.facebook.com/groups/264636544981623If you enjoyed this episode, don’t forget to subscribe so you never miss a tip on growing your income and impact through the media! And if you’re feeling extra generous, leave a review—it helps more healthcare pros like you find the show. Thanks for being here—I can’t wait to hang out with you again next time!

Are you waiting for the right brand to finally notice you? Amy Gorin is here with a loving push to stop waiting and start taking action. In this short and honest episode, Amy shares the brand partnership advice she wishes more healthcare professionals would hear. She talks about reaching out first, letting go of perfect timing, and charging in a way that respects your training and experience. Amy also reminds you that your credentials matter, your work has value, and people need to hear about the great things you are doing. This episode feels like a kind but firm pep talk for anyone ready to grow their income and confidence with brand partnerships.Learn how to earn $50,000 in brand partnerships in just 6 months: https://masterthemedia.co/masterclass/Episode highlights:(0:00) Intro(1:28) Brutally honest brand partnership advice in seven minutes(2:03) Why you should not wait for brands to find you(3:09) There is no perfect time to start(4:22) Why healthcare pros need to stop undercharging(6:11) The value of learning from someone ahead of you(8:32) Why sharing your wins helps people see your value(9:08) Amy’s free masterclass(9:33) OutroSupport the showMaster the Media for Dietitians, Physicians & Healthcare Professionals Facebook group: https://www.facebook.com/groups/mediamasterywithamyDietitians on the Blog Facebook group: https://www.facebook.com/groups/789355101157569Need a Guest Facebook group: https://www.facebook.com/groups/264636544981623If you enjoyed this episode, don’t forget to subscribe so you never miss a tip on growing your income and impact through the media! And if you’re feeling extra generous, leave a review—it helps more healthcare pros like you find the show. Thanks for being here—I can’t wait to hang out with you again next time!

What if blogging in 2026 is still one of the smartest ways to grow your brand, earn real income, and help more people? In this episode, Amy Gorin talks with dietitian and entrepreneur Katie Dodd about how she went from a full-time VA job to building a flexible business that lets her be present with her kids while serving thousands online. Katie breaks down how blogs still work in the age of AI, why SEO matters, and the many ways a website can make money through ad revenue, affiliate links, digital products, courses, and brand deals. She also shares a refreshing message about money: earning more is not selfish when your work truly helps people. This is an encouraging, practical listen for anyone ready to start small and grow with purpose.Katie Dodd is a registered dietitian who has worked in the field since 2008, with a strong focus on geriatric nutrition. She began her career at the VA in home care, where she built deep experience helping older adults. Over time, she moved into entrepreneurship and created The Geriatric Dietitian, a blog and business that shares evidence-based nutrition content while generating income through ads, digital products, affiliate links, and courses. She also built Dietitian Side Hustle, where she teaches dietitians about blogging, SEO, and online business growth. Katie is also the author of Dietitian Side Hustle and is active as a speaker, educator, and content creator.Connect with Katie:Website: https://dietitiansidehustle.com/IG: https://www.instagram.com/thekatiedoddFacebook Group: https://www.facebook.com/groups/dietitiansidehustleJoin the community: https://bloggingacceleratorprogram.com/communityGrab a copy: https://amzn.to/4tD3dXtGrab Amy’s free pricing guide: https://masterthemedia.co/pricing-guide/Episode highlights:(0:00) Intro(1:49) Katie’s background and career shift(7:08) How blogging really makes money(10:57) Is blogging dead in 2026?(15:44) Ways to earn money through blogging(30:00) Sponsored content and brand partnerships(46:46) Baby steps, mindset, and building the life you want(49:24) Where to find Katie(50:03) Takeaways(51:02) OutroSupport the showMaster the Media for Dietitians, Physicians & Healthcare Professionals Facebook group: https://www.facebook.com/groups/mediamasterywithamyDietitians on the Blog Facebook group: https://www.facebook.com/groups/789355101157569Need a Guest Facebook group: https://www.facebook.com/groups/264636544981623If you enjoyed this episode, don’t forget to subscribe so you never miss a tip on growing your income and impact through the media! And if you’re feeling extra generous, leave a review—it helps more healthcare pros like you find the show. Thanks for being here—I can’t wait to hang out with you again next time!

What happens when a physician turns her own health journey into a mission to help others feel seen, informed, and supported? In this episode, Dr. Kara Wada shares how her Sjögren’s diagnosis changed the course of her career, leading her from academic medicine to building the Immune Confident Institute and a growing media presence. She opens up about using lifestyle medicine, education, and brand partnerships to reach more people with complex chronic conditions. Kara also talks about working with pharma in an ethical way, choosing partnerships that truly fit her values, and creating a business that supports both her patients and her family life. This is an honest, hopeful conversation about purpose, trust, health, and building a career that fits the life you want.Dr. Kara Wada is a quadruple board-certified physician specializing in pediatric and adult allergy/immunology and lifestyle medicine. She cares for patients at the intersection of allergies, autoimmunity, and complex chronic illness, with a focus on conditions such as Sjögren’s disease, mast cell disorders, hypermobility, and dysautonomia. After serving on faculty at Ohio State, she left academic medicine in January 2025 and opened her own practice, the Immune Confident Institute, in March 2025. Dr. Wada also founded the Virtual Sjögren’s Summit to connect patients with education, support, and emerging treatment information. Living with Sjögren’s disease herself, she brings both clinical expertise and personal insight to her work, using media, education, and advocacy to help patients better understand their health and rebuild trust in care.Connect with Dr. Kara WadaWebsite: https://www.drkarawada.com/LinkedIn: https://www.linkedin.com/in/karawadamd/YT: https://www.youtube.com/@drkarawadaGrab Amy’s free pricing guide: https://masterthemedia.co/pricing-guide/Episode highlights:(0:00) Intro(1:53) Kara’s medical background and practice(4:07) Her Sjögren’s diagnosis and family wake-up call(9:10) Using media to build trust with patients(14:41) Brand partnerships with purpose(23:56) Ethical pharma collaborations(31:11) Partnerships with Canopy and Native(36:09) Family, business, and getting support at home(43:00) Key takeaways(46:27) Where to find Kara(47:38) OutroSupport the showMaster the Media for Dietitians, Physicians & Healthcare Professionals Facebook group: https://www.facebook.com/groups/mediamasterywithamyDietitians on the Blog Facebook group: https://www.facebook.com/groups/789355101157569Need a Guest Facebook group: https://www.facebook.com/groups/264636544981623If you enjoyed this episode, don’t forget to subscribe so you never miss a tip on growing your income and impact through the media! And if you’re feeling extra generous, leave a review—it helps more healthcare pros like you find the show. Thanks for being here—I can’t wait to hang out with you again next time!

Ever feel like you want to start a podcast… but your brain keeps coming up with 100 reasons not to? You are not alone. In this episode, Amy sits down with her podcast producer, Kevin Palmieri, and talks through all the real stuff that holds people back and how to move past it. They get into why you don’t need fancy equipment, how podcasting actually makes you money (hint: not the way you think), and why just getting started matters more than being perfect. Kevin also shares how to stand out, be memorable, and turn podcasting into real opportunities. If you’ve been overthinking this as Amy did for a year, this is your sign to just go for it.Kevin Palmieri is a podcast coach, producer, and co-founder of Next Level University, where he helps people grow their shows and turn them into real opportunities. After reaching a low point in his mental health while working a high-paying but unfulfilling job, he made a major shift into podcasting and personal growth. Since then, he’s recorded hundreds of episodes, worked with clients around the world, and built a business focused on consistency, mindset, and taking action. He’s known for keeping things real and helping people start before they feel ready.Connect with KevinLinkedIn: https://www.linkedin.com/in/kevin-palmieri/Email: [email protected] in to Podcast Growth University: https://tinyurl.com/3c82j5cjLearn how to land your first(or next!) brand partnership in the next 30 days:https://masterthemedia.co/bps-masterclass/Episode highlights:(0:00) Intro(1:28) Meet Kevin + how we started working together(2:16) His story and why podcasting changed everything(4:59) What really holds people back(7:04) Why starting is easier than you think(16:37) Using guest spots to build relationships(24:09) How to stand out and be remembered(28:25) Do you really need video?(32:43) Time commitment(41:25) Real ways to make income from a podcast(43:41) What “good” download numbers actually look like(46:51) Your first step to getting started(49:06) How to reach out to Kevin(50:04) OutroSupport the showMaster the Media for Dietitians, Physicians & Healthcare Professionals Facebook group: https://www.facebook.com/groups/mediamasterywithamyDietitians on the Blog Facebook group: https://www.facebook.com/groups/789355101157569Need a Guest Facebook group: https://www.facebook.com/groups/264636544981623If you enjoyed this episode, don’t forget to subscribe so you never miss a tip on growing your income and impact through the media! And if you’re feeling extra generous, leave a review—it helps more healthcare pros like you find the show. Thanks for being here—I can’t wait to hang out with you again next time!

What if getting brand partnerships worked a lot like dating? In this episode, Amy Gorin shares five simple ways creators can build better brand relationships by thinking more like a real person and less like a sales pitch. She explains why outreach is a numbers game, why small talk matters, and why you should not rush into pricing before you are ready. Amy also talks about staying focused instead of chasing too many competing brands at once, and how to pitch ideas that match a brand’s real goals. It is a fun, honest look at brand deals that gives practical advice you can actually use, whether you are just starting out or ready to grow your business.Land your first (or next) brand partnership—with just 3 hours of course materials: https://masterthemedia.co/brand-partnership-school/Episode highlights:(0:00) Intro(1:39) #1 Numbers game and outreach(3:37) #2 Treat brands like people(5:18) #3 Take it one step at a time(6:36) #4 Avoid competing brand overlap(7:23) #5 Tailor pitches to brand goals(9:23) Brand Partnership School details(10:39) OutroSupport the showMaster the Media for Dietitians, Physicians & Healthcare Professionals Facebook group: https://www.facebook.com/groups/mediamasterywithamyDietitians on the Blog Facebook group: https://www.facebook.com/groups/789355101157569Need a Guest Facebook group: https://www.facebook.com/groups/264636544981623If you enjoyed this episode, don’t forget to subscribe so you never miss a tip on growing your income and impact through the media! And if you’re feeling extra generous, leave a review—it helps more healthcare pros like you find the show. Thanks for being here—I can’t wait to hang out with you again next time!

What if getting paid for brand partnerships could feel more personal, clearer, and a lot less scary? In this episode, Amy shares the heart behind Brand Partnership School and why she created it to help more experts step into paid brand work with confidence. Amy explains how the course gives dietitians and other professionals a simple path to learn pitching, pricing, and building real relationships with brands. She reminds listeners that their education, experience, and voice matter, and that brands are not just hiring a service, they are hiring a trusted expert. Amy also brings a fun, real-life view to the process and shows that true connection can lead to great opportunities.Land your first (or next) brand partnership—with just 3 hours of course materials: https://masterthemedia.co/brand-partnership-school/Episode highlights:(0:00) Intro(1:34) Why Amy created Brand Partnership School(3:26) A more affordable way to get started(4:15) What the course includes and who it is for(6:23) Amy’s five-step pitch process(7:29) Live support, bonuses, and enrollment timing(8:29) Why brand deals are like dating(11:13) Amy’s final invitation to join(12:03) OutroSupport the showMaster the Media for Dietitians, Physicians & Healthcare Professionals Facebook group: https://www.facebook.com/groups/mediamasterywithamyDietitians on the Blog Facebook group: https://www.facebook.com/groups/789355101157569Need a Guest Facebook group: https://www.facebook.com/groups/264636544981623If you enjoyed this episode, don’t forget to subscribe so you never miss a tip on growing your income and impact through the media! And if you’re feeling extra generous, leave a review—it helps more healthcare pros like you find the show. Thanks for being here—I can’t wait to hang out with you again next time!

Want to know why some health professionals land paid brand deals while others never hear back? In this episode, Amy Gorin breaks down the three clear steps that can help dietitians and other healthcare professionals land their first or next paid brand partnership. She explains why waiting for brands to find you is not the best plan, how to connect with the right decision-maker, and why your expertise is worth far more than a basic influencer rate. Amy also shares how to pitch in a way that solves a real problem for the brand, which makes your email much more likely to get opened and answered. This episode is a practical guide for health experts who want to turn their knowledge, credibility, and voice into real income and stronger brand relationships.Master the Media FREE Masterclass: https://masterthemedia.co/bps-masterclass/Episode highlights:(2:04-3:56) The 3-step framework: connect, price, pitch(2:29-3:43) How to find and reach the right brand contact(4:03-5:04) Why healthcare experts should charge more than influencers(5:10-6:12) How to pitch with a smart, helpful angle(6:17-6:48) Free masterclass invitation and next stepsSupport the showMaster the Media for Dietitians, Physicians & Healthcare Professionals Facebook group: https://www.facebook.com/groups/mediamasterywithamyDietitians on the Blog Facebook group: https://www.facebook.com/groups/789355101157569Need a Guest Facebook group: https://www.facebook.com/groups/264636544981623If you enjoyed this episode, don’t forget to subscribe so you never miss a tip on growing your income and impact through the media! And if you’re feeling extra generous, leave a review—it helps more healthcare pros like you find the show. Thanks for being here—I can’t wait to hang out with you again next time!

What would you do if doctors told you there was nothing you could do about your health risk? In this episode of Master the Media, Amy sits down with Dr. Simran Malhotra as she shares her powerful story. She talks about learning she had the BRCA1 gene, which greatly raises the risk of cancer, and how that moment changed her life. While caring for very sick patients, she began searching for ways to protect her own health. That search led her to lifestyle medicine, mindset work, and eventually media opportunities. Dr. Simran explains how sharing her story online opened doors to brand partnerships, media features, and a new kind of career. Most importantly, it helped her earn income, reach millions with trusted health advice, and spend more time with her family.Dr. Simran Malhotra is a triple board-certified physician in internal medicine, hospice and palliative care, and lifestyle medicine, as well as a certified health and wellness coach. She trained at Johns Hopkins and spent many years caring for seriously ill patients, which shaped her passion for prevention and whole-person health. After learning at age 26 that she carries the BRCA1 genetic mutation, which greatly increases the risk of breast and ovarian cancer, she became deeply interested in lifestyle medicine and the role everyday habits play in long-term health. Today, Dr. Malhotra shares evidence-based guidance on nutrition, mindset, and healthy living, helping people lower disease risk and improve their quality of life.Connect with Dr. SimranWebsite: https://www.coachsimranmd.com/IG: https://www.instagram.com/drsimran.malhotra/Learn how to land your first(or next!) brand partnership in the next 30 days:https://masterthemedia.co/bps-masterclass/Episode highlights:(0:00) Intro(2:49) Dr. Simran’s background and medical career(4:10) Learning about her BRCA1 gene mutation(9:36) Preventive surgeries during the pandemic(14:18) Her first paid brand partnership(26:07) Learning to charge what her work is worth(29:57) Landing a $3,500 writing partnership(38:02) Reaching millions through media(43:55) How this work changed her family life(50:52) Why media matters for healthcare professionals today(1:01:20) Where to find Dr. Simran and her resources(1:02:20) OutroSupport the showMaster the Media for Dietitians, Physicians & Healthcare Professionals Facebook group: https://www.facebook.com/groups/mediamasterywithamyDietitians on the Blog Facebook group: https://www.facebook.com/groups/789355101157569Need a Guest Facebook group: https://www.facebook.com/groups/264636544981623If you enjoyed this episode, don’t forget to subscribe so you never miss a tip on growing your income and impact through the media! And if you’re feeling extra generous, leave a review—it helps more healthcare pros like you find the show. Thanks for being here—I can’t wait to hang out with you again next time!

What if the fear you feel before speaking is actually the fuel that could make you unforgettable? In this episode, Amy Gorin sits down with executive coach Dr. Kevin Mays to talk about the real reason so many experts hold back. From Kevin’s college speech meltdown to leading boardrooms and keynotes for thousands, he shares how giving himself permission to “be the fool” changed everything. Together, they unpack imposter syndrome, perfectionism, and the pressure to appear polished. You’ll learn why your origin story matters more than your credentials, how presence beats perfection, and simple ways to calm your nerves before stepping on stage. If you’ve been waiting to feel ready, this is your sign to start now.Dr. Kevin Mays is an executive coach, leadership consultant, author, and keynote speaker who helps high-performing leaders overcome self-doubt and lead with clarity and confidence. He has worked with hundreds of executives and teams across industries, supporting them in building stronger cultures, improving collaboration, and driving meaningful organizational growth. With a focus on self-awareness and presence, Dr. Mays teaches leaders how to break free from limiting thought patterns and communicate with greater impact. Known for his engaging and practical speaking style, he delivers keynotes and leadership programs that empower professionals to show up authentically and create workplaces where both people and performance thrive.Connect with Dr. Mays:Website: https://maysleadership.com/Learn how to land your first(or next!) brand partnership in the next 30 days:https://masterthemedia.co/bps-masterclass/Episode highlights:(0:00) Intro(1:19) Meet Dr. Kevin Mays, and today’s focus on confident presenting(2:45) Imposter syndrome and the fear of being judged(6:24) Why high achievers struggle with self-doubt(9:09) Facing fear in front of powerful decision-makers(13:12) Practical first steps to start speaking publicly(16:26) The power of your origin story(20:36) Owning your personality instead of toning it down(23:13) Simple pre-stage mindset and breathing tips(26:53) Connecting with real people, not a “crowd”(31:41) Preparing for a TED-style talk without overthinking(37:54) One clear action: step into discomfort(39:57) Go for no and stop fearing rejection(41:38) Where to find Dr. Kevin Mays(42:32) OutroSupport the showMaster the Media for Dietitians, Physicians & Healthcare Professionals Facebook group: https://www.facebook.com/groups/mediamasterywithamyDietitians on the Blog Facebook group: https://www.facebook.com/groups/789355101157569Need a Guest Facebook group: https://www.facebook.com/groups/264636544981623If you enjoyed this episode, don’t forget to subscribe so you never miss a tip on growing your income and impact through the media! And if you’re feeling extra generous, leave a review—it helps more healthcare pros like you find the show. Thanks for being here—I can’t wait to hang out with you again next time!

Have you ever felt like you’re doing everything “right” in your career, but it still doesn’t feel good? Or like you’re one brave email away from something bigger, but you just can’t hit send? In this heart-filled conversation, Amy sits down with Dawn Jackson Blatner to talk about what it really takes to build a media career you love. Dawn shares the story of emailing a PR rep every single week for two and a half years before getting her first TV shot and how that one moment changed everything. But this episode isn’t just about hustle. It’s about joy. It’s about leading with your strengths. And it’s about building brand partnerships in a way that feels true to you. Amy asks the questions so many of you are thinking about confidence, rejection, and how to actually land those opportunities without losing yourself along the way.Dawn Jackson Blatner is a registered dietitian nutritionist and certified specialist in sports dietetics known for her practical, plant-forward approach to healthy eating. She is the author of The Flexitarian Diet, a best-selling book that promotes eating mostly plant-based foods while allowing flexibility with meat, as well as The Superfood Swap. Dawn has appeared regularly on national television and in major media outlets, and she won ABC’s primetime reality series My Diet Is Better Than Yours. She previously served as the head dietitian for the Chicago Cubs for nearly a decade and has partnered with numerous national brands. Dawn is widely recognized for making nutrition simple, realistic, and approachable.Connect with Dawn:Website: https://www.dawnjacksonblatner.com/Learn how to land your first(or next!) brand partnership in the next 30 days:https://masterthemedia.co/bps-masterclass/Episode highlights:(0:00) Intro(1:21) Meet Dawn Jackson Blatner(5:10) Her media journey and her first TV break(12:26) Hitting success but losing joy(16:30) The “joy journal” experiment(21:43) How brand partnerships really begin(34:00) Why it’s not “heck yes or no”(36:32) Lead with your strengths, not your weaknesses(42:53) How fun and authenticity attract opportunities(47:06) Where to find Dawn(47:55) OutroSupport the showMaster the Media for Dietitians, Physicians & Healthcare Professionals Facebook group: https://www.facebook.com/groups/mediamasterywithamyDietitians on the Blog Facebook group: https://www.facebook.com/groups/789355101157569Need a Guest Facebook group: https://www.facebook.com/groups/264636544981623If you enjoyed this episode, don’t forget to subscribe so you never miss a tip on growing your income and impact through the media! And if you’re feeling extra generous, leave a review—it helps more healthcare pros like you find the show. Thanks for being here—I can’t wait to hang out with you again next time!

Are you keeping the wrong secrets? In this episode, Amy Gorin shares five things people always say you should never talk about and offers her honest take on each. From income and brand partnerships to personal stories, age, safety on social media, and even politics, Amy keeps it real. She talks about how sharing the right details can build trust, help you land paid partnerships, and make you more relatable. At the same time, she explains where to draw the line to protect your privacy and your family. It’s practical, personal, and a little bold, just how Amy likes it.Grab Amy’s free guide: https://masterthemedia.co/startEpisode highlights:(0:00) Intro(1:35) #1 Should you share your income?(6:45) #2 Why personal stories matter(9:32) #3 Talking about your age(11:48) #4 Don’t post your live location(13:22) #5 Keeping political views private(16:09) OutroSupport the showMaster the Media for Dietitians, Physicians & Healthcare Professionals Facebook group: https://www.facebook.com/groups/mediamasterywithamyDietitians on the Blog Facebook group: https://www.facebook.com/groups/789355101157569Need a Guest Facebook group: https://www.facebook.com/groups/264636544981623If you enjoyed this episode, don’t forget to subscribe so you never miss a tip on growing your income and impact through the media! And if you’re feeling extra generous, leave a review—it helps more healthcare pros like you find the show. Thanks for being here—I can’t wait to hang out with you again next time!

What if success isn’t about how much money you make, but how your life actually feels day to day? In this episode, Amy speaks straight from the heart about why she never built her career around chasing a dollar amount. She shares honest stories from her early days working nonstop in New York City, feeling burned out, and realizing that the life she was living wasn’t the life she wanted. Amy walks you through how she started asking a different question What do I really want my days to look like? From family time and self care to meaningful work and freedom, this episode is a gentle reminder that money is a tool, not the goal. When you focus on building a life you love, the income can follow in a way that truly supports you.Grab the limited-time masterclass replay:masterthemedia.co/masterclassEpisode highlights:(0:00) Intro(1:22) The real meaning of “stop chasing money.”(2:46) Burnout and hard career lessons(6:43) Creating income around life, not stress(8:38) Family, freedom, and everyday moments(10:39) Visualizing your future self(13:16) Choosing your next step with intention(14:05) OutroSupport the showMaster the Media for Dietitians, Physicians & Healthcare Professionals Facebook group: https://www.facebook.com/groups/mediamasterywithamyDietitians on the Blog Facebook group: https://www.facebook.com/groups/789355101157569Need a Guest Facebook group: https://www.facebook.com/groups/264636544981623If you enjoyed this episode, don’t forget to subscribe so you never miss a tip on growing your income and impact through the media! And if you’re feeling extra generous, leave a review—it helps more healthcare pros like you find the show. Thanks for being here—I can’t wait to hang out with you again next time!

Do you ever feel like you're doing all the things, but still not getting where you want to be in your media career? In this episode of Master the Media, Amy Gorin shares four sneaky habits that can hold back even the smartest, most talented health professionals. She opens up with real stories, from helping a client finally say her dream income out loud to juggling a baby, a launch, sick pets, and still squeezing in acupuncture and a foot massage. Amy’s honest, funny, and heartfelt take reminds us it’s okay to want big things, ask for help, and even watch a Hallmark movie to recharge. If you're a dietitian, doctor, or health pro who wants to grow in media without losing your mind, this one’s for you.Grab the limited-time masterclass replay:masterthemedia.co/masterclassEpisode highlights:(0:00) Intro(1:45) #1: Not sharing your goals(4:03) Share your knowledge, it helps everyone(5:24) #2: Not putting yourself first(8:52) #3: Not setting boundaries(12:41) #4: Thinking every minute must be productive(14:30) Want the $50K in 6 months masterclass replay?(15:04) OutroSupport the showMaster the Media for Dietitians, Physicians & Healthcare Professionals Facebook group: https://www.facebook.com/groups/mediamasterywithamyDietitians on the Blog Facebook group: https://www.facebook.com/groups/789355101157569Need a Guest Facebook group: https://www.facebook.com/groups/264636544981623If you enjoyed this episode, don’t forget to subscribe so you never miss a tip on growing your income and impact through the media! And if you’re feeling extra generous, leave a review—it helps more healthcare pros like you find the show. Thanks for being here—I can’t wait to hang out with you again next time!

How does a gut health dietitian become a brand spokesperson, TV regular, and media mentor, all in just two years? In this episode, Amy Gorin chats with Kaytee Hadley, a Master the Media alum, private practice owner, and now Master the Media's own community manager. Kaytee shares how she started media work, thinking she might hate it, and ended up building a thriving second income stream while growing her clinical team and stepping into national brand campaigns. They talk about making media work feel aligned, landing dream partnerships (hi, Impossible Foods!), showing up with confidence, and creating a career that supports your whole life, not just your work life. If you’ve ever wondered what’s possible when you combine your expertise with media, this one’s for you.Kaytee Hadley, MS, RDN, IFMCP, CPT, is a functional medicine dietitian specializing in gut health, particularly IBS and SIBO. With advanced training from USC and certifications in both SIBO and functional medicine, she focuses on helping people uncover and address the root causes of digestive issues through personalized, evidence-based care. Kaytee also supports clients with hormone health, detoxification, metabolic wellness, and mental well-being. Her work has been featured in Time, Forbes, and Yahoo, and she’s partnered with brands like Impossible Foods and Califia Farms. In addition to running a group practice, she mentors healthcare providers as the Community Manager at Master the Media, helping them confidently step into the world of media and brand partnerships.Connect with Kaytee:Website: https://kayteehadley.com/IG: https://www.instagram.com/kayteehadley/Don’t miss the invite to Amy’s free live Q&A sessions happening on January 29. Details at https://masterthemedia.co/qa/Episode highlights:(0:00) Intro(2:16) Kaytee’s private practice growth and rebrand(3:40) Merging gut health and plant-based passions(5:07 Why she almost didn’t pursue media—and what changed(7:12) Earning nearly $100K part-time through brand work(9:27) How media boosted her private practice (and confidence)(13:36) Why healthcare pros need to be in the media(15:01) Finding true community in the media space(18:15) Working with brands that respect your values(22:09) Dream collab: Becoming an advisor for Impossible Foods(27:52) Landing a recurring TV segment with just 2 pitches(32:53) Managing multiple roles (without burning out)(35:44) Her weekly structure for staying sane(40:11) Letting go of perfectionism and just getting started(41:58) 2026 goals: more media, more life, more joy(47:48) Where to find Kaytee online(47:57) Upcoming Q&A on working with brands(48:48) OutroSupport the showMaster the Media for Dietitians, Physicians & Healthcare Professionals Facebook group: https://www.facebook.com/groups/mediamasterywithamyDietitians on the Blog Facebook group: https://www.facebook.com/groups/789355101157569Need a Guest Facebook group: https://www.facebook.com/groups/264636544981623If you enjoyed this episode, don’t forget to subscribe so you never miss a tip on growing your income and impact through the media! And if you’re feeling extra generous, leave a review—it helps more healthcare pros like you find the show. Thanks for being here—I can’t wait to hang out with you again next time!

Can you really grow a media and brand partnership business without living in a big city, or even in the U.S.? In this episode, Amy sits down with Melissa Boufounos, a certified holistic nutritionist, mom, and Master the Media coach, who shares how she’s made over $80K in media and brand deals, all while raising her son and living in a small town in Canada. Melissa opens up about how she combined her journalism background with her passion for nutrition, what it's really like to juggle work and parenthood, and why pitching, even when life is messy, is always worth it. This episode is packed with real talk, smart tips, and so many relatable moments.Melissa Boufounos is a certified holistic nutritionist and media nutritionist based near Ottawa, Canada. She runs MB Performance Nutrition, where she helps teen and adolescent hockey players fuel properly for sports performance. With a background in broadcast and sports journalism, Melissa blends her storytelling skills with nutrition expertise to create content for major outlets like MindBodyGreen, Forbes Health, Shape, and U.S. News. She’s also a media coach for Master the Media, where she helps other health professionals grow their visibility and income through media and brand work.Connect with Melissa:Website: https://melissaboufounos.com/IG: https://www.instagram.com/melissaboufounos/Learn how to earn $50,000 in brand partnerships in just 6 months: https://masterthemedia.co/masterclass/Episode highlights:(0:00) Intro(2:02) Meet Melissa and her unexpected path to holistic nutrition(5:09) What working with a newborn really looked like(7:11) Writing for major outlets like MindBodyGreen and Fortune(9:30) Breaking down her $80K in earnings from media and brand work(13:45) Her favorite brand deals and how they came to be(15:17) How she works 30 hours or less a week(19:05) The truth about working in Canadian vs. U.S. media(25:00) Why she’s careful with brand messaging right now(28:45) What she's focused on in 2026(33:03) Melissa’s go-to advice: Always be pitching, even before you feel ready(35:42) OutroSupport the showMaster the Media for Dietitians, Physicians & Healthcare Professionals Facebook group: https://www.facebook.com/groups/mediamasterywithamyDietitians on the Blog Facebook group: https://www.facebook.com/groups/789355101157569Need a Guest Facebook group: https://www.facebook.com/groups/264636544981623If you enjoyed this episode, don’t forget to subscribe so you never miss a tip on growing your income and impact through the media! And if you’re feeling extra generous, leave a review—it helps more healthcare pros like you find the show. Thanks for being here—I can’t wait to hang out with you again next time!

What if the best time to show up is actually when things feel the hardest? In this episode of Master the Media, Amy invites you into a real moment from her week, running on little sleep, caring for a sick child, and still choosing to hit record. She talks openly about the pressure to be perfect and why waiting for everything to line up can hold you back. Amy shares encouraging, real-life advice for healthcare professionals who want to get started in media or work with brands, even if they don’t have a polished website or a big social following. This episode is a warm reminder that progress starts with presence, not perfection.Learn how to earn $50,000 in brand partnerships in just 6 months: https://masterthemedia.co/masterclass/Master the Media Facebook group: https://www.facebook.com/groups/mediamasterywithamyMaster the Media Instagram: https://www.instagram.com/masterthemedia/Episode highlights:(0:00) Intro(1:21) Amy’s personal week from chaos and deciding to still show up(3:26) The myth of waiting for the "perfect" time(5:04) How to make progress without a website or social media presence(6:59) How Facebook groups and email lists can help you grow(8:27) Instagram with one post? Yes, it can work(10:18) Homemade websites vs. fancy ones: what really matters(13:14) The only things you actually need to be findable online(13:40) The truth about “perfect” and why it doesn’t exist(14:39) OutroSupport the showMaster the Media for Dietitians, Physicians & Healthcare Professionals Facebook group: https://www.facebook.com/groups/mediamasterywithamyDietitians on the Blog Facebook group: https://www.facebook.com/groups/789355101157569Need a Guest Facebook group: https://www.facebook.com/groups/264636544981623If you enjoyed this episode, don’t forget to subscribe so you never miss a tip on growing your income and impact through the media! And if you’re feeling extra generous, leave a review—it helps more healthcare pros like you find the show. Thanks for being here—I can’t wait to hang out with you again next time!

Did you know that brands could be using your name, photo, and video without paying you for it? In this episode, Amy breaks down what “name and likeness” really means and when you should be getting paid for it (spoiler: most of the time!). She walks you through real-life examples with actual numbers, so you know how to confidently quote your worth. Amy also shares when it does make sense to let media use your name and likeness for free, and how that exposure can still open doors to big brand deals down the line. Whether you’re just getting started or want to charge more for what you already do, this episode will give you clarity, confidence, and next steps.Learn how to earn $50,000 in brand partnerships in just 6 months: https://masterthemedia.co/masterclass/Master the Media Facebook group: https://www.facebook.com/groups/mediamasterywithamyReach out to Amy: [email protected] highlights:(0:00) Intro(1:54) What is name and likeness, and why does it matter so much?(2:54) What brands typically pay for name and likeness (real numbers!)(5:30) When you’d offer a discount, and why that still adds up(6:21) What is “whitelisting” and how does that affect your fee?(7:02) How a few deliverables can equal a $20K project(7:20) Pitching to media: smaller use, smaller fee(9:46) When should you not charge for your name and likeness?(10:11) Getting paid to be on podcasts(11:39) Why free media exposure is still a big win for your brand(13:29) Creating an “As Seen In” section to boost your credibility(14:08) Final takeaway(15:10) OutroSupport the showMaster the Media for Dietitians, Physicians & Healthcare Professionals Facebook group: https://www.facebook.com/groups/mediamasterywithamyDietitians on the Blog Facebook group: https://www.facebook.com/groups/789355101157569Need a Guest Facebook group: https://www.facebook.com/groups/264636544981623If you enjoyed this episode, don’t forget to subscribe so you never miss a tip on growing your income and impact through the media! And if you’re feeling extra generous, leave a review—it helps more healthcare pros like you find the show. Thanks for being here—I can’t wait to hang out with you again next time!

Can working with brands actually feel good and support your business? In this episode, Amy chats with sports dietitian and mom, Stephanie Militano, about how she went from unsure and undercharging to earning $40,000 in brand partnerships, without sacrificing her values or her time with her daughter. Stephanie shares the real steps she took to pitch brands, price her work, and build lasting relationships beyond social media. She also talks about turning workshops into paid events, saying “no” when something doesn’t feel right, and how brand work has helped her create more space in her week. This is a feel-good, practical conversation for any dietitian thinking about doing more, and doing it on your terms.Stephanie Militano, MS, RD, CSSD, is a board-certified sports dietitian and the founder of SM Nutrition, where she specializes in helping high school and college athletes fuel for performance while healing their relationship with food. With a strong focus on relative energy deficiency in sport (RED-S) and disordered eating, Stephanie combines science-based strategies with compassionate care to help young athletes feel stronger, more confident, and supported both on and off the field.In addition to her private practice, Stephanie works with brands she genuinely believes in to create educational, athlete-focused content. Her work includes product development, workshops, and sponsored partnerships that align with her mission to promote safe, effective, and sustainable nutrition.She’s also a mom, passionate about flexible work-life balance, and a big believer in doing business in a way that feels authentic and joyful.Connect with Stephanie:Website: https://smnutritionrd.com/IG: https://www.instagram.com/highschool.athlete.nutrition/Grab the FREE pricing guide: https://masterthemedia.co/pricing-guide/Episode highlights:(0:00) Intro(1:52) Meet Stephanie and her story(3:32) Jumping from a full-time job to private practice(5:16) Learning to pitch and price with confidence(7:06) What brand work looks like beyond social media(8:42) Earning $40K in brand contracts this past year(10:15) How she turned a simple workshop into a sponsored event(14:17) Upcoming brand collabs and local partnerships(15:20) Saying no to deals that don’t feel right(17:39) Helping develop products behind the scenes(19:32) A long-term partnership she truly believes in(21:41) A look at Stephanie’s weekly schedule(23:43) How brand work brings more clients, too(25:33) Why collaboration beats competition(27:35) Stephanie’s advice for dietitians getting started(29:01) What’s next and where to find her online(30:32) OutroSupport the showMaster the Media for Dietitians, Physicians & Healthcare Professionals Facebook group: https://www.facebook.com/groups/mediamasterywithamyDietitians on the Blog Facebook group: https://www.facebook.com/groups/789355101157569Need a Guest Facebook group: https://www.facebook.com/groups/264636544981623If you enjoyed this episode, don’t forget to subscribe so you never miss a tip on growing your income and impact through the media! And if you’re feeling extra generous, leave a review—it helps more healthcare pros like you find the show. Thanks for being here—I can’t wait to hang out with you again next time!

How do you build a media career that actually feels true to you? In this heartwarming and inspiring episode, Amy sits down with Ellie Krieger to talk about her journey from nutrition student and part-time model to trusted media dietitian, cookbook author, and public TV host. Ellie shares how she stayed true to her values through every twist, turned down sponsorships that didn’t feel right, and why being “an overnight success” took her 10 years. Amy brings her signature warmth and curiosity to a real conversation about career pivots, motherhood, Substack, and everything in between. If you're a health pro dreaming of making a difference through media, this episode is full of honesty, encouragement, and so many gems.Ellie Krieger is a registered dietitian nutritionist, award-winning cookbook author, and media personality known for making healthy food taste delicious. She is the host and executive producer of Ellie’s Real Good Food on public television, and was the star of the hit Food Network show Healthy Appetite. A New York Times bestselling author, Ellie has written seven cookbooks, is a two-time James Beard Foundation Award winner, and an IACP award recipient.Ellie also writes a weekly food column for The Washington Post, hosts a Substack newsletter, and shares her expertise across platforms to help people cook, eat, and live well—without extremes. With a master’s in nutrition education and a background in journalism, Ellie has spent over two decades helping audiences connect the dots between science and what’s on their plate.Connect with Ellie:Website: https://www.elliekrieger.com/Substack: https://elliekrieger.substack.com/Master the Media Q&A: https://masterthemedia.co/qa/Episode highlights:(0:00) Intro(1:47) Meet Ellie Krieger(2:33) How Ellie first discovered media dietetics(4:10) From acting to nutrition: merging two passions(5:45) Building a media career from scratch (and pitching nonstop)(8:03) “Overnight success” takes a decade(9:23) Adapting to digital platforms and where TV is heading(15:33) The behind-the-scenes of producing a TV show(17:29) Staying true to your values with brand partnerships(20:12) Why commodity boards are Ellie’s favorite sponsors(21:38) Substack as a powerful tool for deep connections(26:21) Starting and pausing her podcast after 100 episodes(28:44) Honest talk about marriage, motherhood, and asking for help(37:10) Final advice for aspiring media dietitians and health pros(39:25) OutroSupport the showMaster the Media for Dietitians, Physicians & Healthcare Professionals Facebook group: https://www.facebook.com/groups/mediamasterywithamyDietitians on the Blog Facebook group: https://www.facebook.com/groups/789355101157569Need a Guest Facebook group: https://www.facebook.com/groups/264636544981623If you enjoyed this episode, don’t forget to subscribe so you never miss a tip on growing your income and impact through the media! And if you’re feeling extra generous, leave a review—it helps more healthcare pros like you find the show. Thanks for being here—I can’t wait to hang out with you again next time!

Have you ever hit “send” on a pitch and then sat there wondering… was that the right time? In this episode, Amy gets real about when to reach out to brands and media (and when not to). With the holidays here and Q4 wrapping up, timing can make or break your pitch. Amy shares exactly what days and times she recommends for sending emails, how long to wait before following up, and why your follow-up should never just say “checking in.” She also talks about how brands handle end-of-year budgets and why this season is actually a great time to prep for big things in 2026. Whether you're totally new to pitching or just want to stop overthinking the timing, Amy's honest tips will help you pitch smarter, not harder.Learn how to earn $50,000 in brand partnerships in just 6 months: https://masterthemedia.co/masterclass/Episode highlights:(0:00) Intro(2:14) Why now’s a tricky time(2:57) Why Mondays and Fridays are a no-go(4:12) How long to wait before following up (and what not to say)(6:27) Follow-up emails that actually get replies(8:16) How year-end budgets can work in your favor(9:44) What to know about pitching around the holidays(11:24) Quiet weeks? Use them to prep for the new year(12:11) Details on Amy’s free masterclass(12:33) OutroSupport the showMaster the Media for Dietitians, Physicians & Healthcare Professionals Facebook group: https://www.facebook.com/groups/mediamasterywithamyDietitians on the Blog Facebook group: https://www.facebook.com/groups/789355101157569Need a Guest Facebook group: https://www.facebook.com/groups/264636544981623If you enjoyed this episode, don’t forget to subscribe so you never miss a tip on growing your income and impact through the media! And if you’re feeling extra generous, leave a review—it helps more healthcare pros like you find the show. Thanks for being here—I can’t wait to hang out with you again next time!

Ever wonder how people actually do it all? In this episode, Amy gets real about what life looks like as a new mom and business owner. She shares the simple systems that help her stay on top of work, show up for her daughter, and take care of herself, all without feeling like she’s losing her mind. Amy walks through how she uses Google Calendar to keep her family organized, why she still makes time for things like acupuncture and massages, and how being honest with herself and her partner helps things run smoothly. It’s not perfect (and she doesn’t pretend it is), but it’s working. If you’re trying to juggle work, family, and everything in between, this episode will make you feel seen and offer some helpful tips as well.Learn how to earn $50,000 in brand partnerships in just 6 months: https://masterthemedia.co/masterclass/Episode highlights:(0:00) Intro(2:19) The conversation that sparked this episode(2:45) Amy’s approach to parenting and self-care(4:39 Making part-time childcare work(5:48) Balancing busy seasons with baby time(6:44) How Google Calendar keeps their household running(10:01) Creating to-do lists inside your calendar(11:45) Time-blocking to stay productive(12:42) Final thoughts on showing up for yourself and your family(13:58) OutroSupport the showMaster the Media for Dietitians, Physicians & Healthcare Professionals Facebook group: https://www.facebook.com/groups/mediamasterywithamyDietitians on the Blog Facebook group: https://www.facebook.com/groups/789355101157569Need a Guest Facebook group: https://www.facebook.com/groups/264636544981623If you enjoyed this episode, don’t forget to subscribe so you never miss a tip on growing your income and impact through the media! And if you’re feeling extra generous, leave a review—it helps more healthcare pros like you find the show. Thanks for being here—I can’t wait to hang out with you again next time!

Ever wonder if it's really possible to land brand deals without a big following? In this heartwarming and inspiring episode, Amy chats with Kaitlin Hippley, a Master the Media student, hospital dietitian, and mom of two, who did just that, landing a $15,000 partnership just one month after joining the program. Kaitlin shares her honest journey: from feeling lost in the “mom bubble” to finding something that was truly hers again. She opens up about her doubts, how she built a media kit from scratch (using family photos!), and why you don’t need to be on Instagram to work with brands. If you've been craving something more in your career or just need a little encouragement, Kaitlin’s story is the perfect reminder that it's never too late to go after what lights you up.Kaitlin Hippley, M.Ed., RDN, LD, CDCES is a registered dietitian and licensed dietitian with a Master’s degree in education. She is also a Certified Diabetes Care & Education Specialist who works with metabolic and diabetic patients in an outpatient hospital setting. Beyond her clinical work, Kaitlin contributes expert nutrition insight to national media outlets such as Eating Well and VeryWell Health. As a mom of two young children, she focuses on balancing her full-time role with family life while growing her professional presence in the nutrition field.Connect with Kaitlin:IG: https://www.instagram.com/kaitlintherd/Grab the FREE pricing guide: https://masterthemedia.co/pricing-guide/Episode highlights:(0:00) Intro(1:59) Meet Kaitlin: dietitian, mom of two, and first-time podcast guest(3:04) Life after maternity leave and the feeling that sparked a change(4:35) How a free masterclass (and a little competitiveness) changed everything(7:40) Starting with no website, no social media, and making it work(9:26) Landing a brand deal just one month in(10:24) What brand partnerships actually looked like for her(13:55) How a casual tip turned into a $15K opportunity(19:41) Fitting brand work into life with a full-time job and two little ones(21:58) How she approached it with her employer (and why it worked out)(24:47) Getting featured in top media outlets without burning out(26:13) Kaitlin’s heartfelt advice for anyone thinking about taking the leap(28:50) Where to find and support Kaitlin as she grows her platform(29:52) OutroSupport the showMaster the Media for Dietitians, Physicians & Healthcare Professionals Facebook group: https://www.facebook.com/groups/mediamasterywithamyDietitians on the Blog Facebook group: https://www.facebook.com/groups/789355101157569Need a Guest Facebook group: https://www.facebook.com/groups/264636544981623If you enjoyed this episode, don’t forget to subscribe so you never miss a tip on growing your income and impact through the media! And if you’re feeling extra generous, leave a review—it helps more healthcare pros like you find the show. Thanks for being here—I can’t wait to hang out with you again next time!

Feeling lost in the world of SEO, AI, and backlinks? You’re not alone, and you don’t need to have it all figured out to make real progress. In this fun and super helpful chat, Amy sits down with longtime friend and SEO pro Erica Julson to break down what’s actually working right now to get noticed online. Whether you’re brand new to creating a website or you’ve had a blog for years, Erica explains how to build trust with Google, grow your authority, and use media features (even without a link!) to strengthen your business. They talk about what Google wants to see, how to choose the right page to link to, and the small changes that can lead to big results. It's an honest, encouraging conversation with zero tech snobbery, and packed with easy wins for health pros at every level.Erica Julson is a registered dietitian and the founder of The Unconventional RD, a brand and community that helps wellness professionals grow their businesses online—especially through SEO, content strategy, and passive income. Since launching her Facebook group in 2017, Erica has supported thousands of dietitians and health experts in building sustainable, profitable brands outside of the traditional 9–5. She’s known for breaking down complex topics like search engine optimization into clear, step-by-step strategies anyone can follow. Erica also runs a membership program, shares insights on The Unconventional RD Podcast, and is a mom balancing business with family life.Connect with Erica:Facebook group: https://www.facebook.com/groups/1678624302467757Tune in: https://www.theunconventionalrd.com/podcast/Don’t miss the invite to Amy’s free live Q&A sessions happening on November 5. Details at https://masterthemedia.co/qa/Episode highlights:(0:00) Intro(2:19) Who is Erica Julson(4:02) What SEO really is (5:46) How AI is changing search and what to do about it(7:02) What “being an authority” actually means online(9:06) Google’s E-E-A-T framework explained simply(12:49) Why you can’t compare yourself to big media brands and what to do instead(14:30) What is domain authority, and why does it matter less than you think(18:29) Even mentions without links still help your SEO(24:15) Where should backlinks go?(27:12) LinkedIn, Instagram, or your hospital bio? Best practices for health pros(30:28) Why backlinks matter(41:14) How to make a simple website work for you(43:41) Pillar content ideas that help you stand out even with limited time(51:27) How to make sure AI knows who you are and what you do(55:21) Focus on visibility and reputation, not perfection(59:56) Where to find Erica(1:01:43) OutroSupport the showMaster the Media for Dietitians, Physicians & Healthcare Professionals Facebook group: https://www.facebook.com/groups/mediamasterywithamyDietitians on the Blog Facebook group: https://www.facebook.com/groups/789355101157569Need a Guest Facebook group: https://www.facebook.com/groups/264636544981623If you enjoyed this episode, don’t forget to subscribe so you never miss a tip on growing your income and impact through the media! And if you’re feeling extra generous, leave a review—it helps more healthcare pros like you find the show. Thanks for being here—I can’t wait to hang out with you again next time!

What if that free event you’re hosting could actually help you get paid, and not just a little, but a lot? In this episode of Master the Media, Amy walks you through exactly how healthcare professionals can turn simple talks, demos, or even book signings into sponsored events. She shares real-life examples, including her own, and explains how even a low-key event with a small crowd can attract big-name brands. You'll learn what to offer sponsors, how much you can realistically earn, and why your first event doesn’t have to be perfect, it just needs to get started. Whether you're chatting with a local running club or dreaming up your own big gathering, Amy’s here to help you stop working for free and start getting paid for the value you bring.Don’t miss the invite to Amy’s free live Q&A sessions happening on November 5. Details at https://masterthemedia.co/qa/Episode highlights:(0:00) Intro(2:22) What a sponsored event actually is(3:13) Types of events you can get sponsored(4:27) What brands might pay(5:34) Tangible & intangible value you can offer brands(8:58) Why and how to start small with a “proof of concept”(12:03) A real student example: turning a free talk into paid packages(13:11) How to get paid to speak at unpaid conferences(14:02) Tips for authors: how to get books sponsored at events(14:58) Sponsored webinars & virtual events(15:44) Outside-the-box ideas brands actually want(16:35) OutroSupport the showMaster the Media for Dietitians, Physicians & Healthcare Professionals Facebook group: https://www.facebook.com/groups/mediamasterywithamyDietitians on the Blog Facebook group: https://www.facebook.com/groups/789355101157569Need a Guest Facebook group: https://www.facebook.com/groups/264636544981623If you enjoyed this episode, don’t forget to subscribe so you never miss a tip on growing your income and impact through the media! And if you’re feeling extra generous, leave a review—it helps more healthcare pros like you find the show. Thanks for being here—I can’t wait to hang out with you again next time!

In this episode of Master the Media, I’m sitting down with my friend and fellow dietitian Chrissy Carroll to talk about something that’s on everyone’s mind: AI. What’s it really doing to our media landscape, and how does it affect things like blog traffic, media features, and getting found online? Chrissy’s been in the blogging and digital space for over a decade, and she breaks down what’s changing with Google search (hello, AI answers stealing clicks), how media mentions still matter, and how we can all use AI tools in smart, responsible ways without losing our own voices. If you’ve been feeling unsure about how to work with AI or whether you should at all, this chat will give you clarity, encouragement, and plenty of actionable tips.Chrissy Carroll, MPH, RD, is a registered dietitian, marathoner, and longtime blogger who’s been working in the digital media space since 2010. She's the creator behind Snacking in Sneakers, a blog that blends nutrition and fitness advice for runners and triathletes, and she also runs Build a Wellness Blog, where she helps fellow health professionals grow their online businesses with blogging, SEO, and smart use of AI. Chrissy has a passion for helping others turn their expertise into sustainable, income-generating platforms, and she’s known for making even the most technical topics (hi, AI!) feel fun and doable. When she’s not writing or coaching, you can find her logging miles on the road or hanging out with her husband, son, and rescue pup.Connect with Chrissy:Website: https://buildawellnessblog.com/Facebook: https://www.facebook.com/groups/buildyourblogtodayCatch the Masterclass Replay: http://masterthemedia.co/replayEpisode highlights:(0:00) Intro(2:09) Who is Chrissy Carroll?(3:55) What’s happening with AI tools, like Sora and ChatGPT(6:57) Why Google traffic is shrinking and what zero-click searches mean(8:39) Do media mentions still matter for SEO in the age of AI?(13:49) Should you use AI to respond to media queries?(16:03) How AI “hallucinates” and why that’s risky(20:53) Why AI isn’t great at keyword research or stats (yet)(23:46) Best AI tools: ChatGPT, Perplexity, Claude, GenSpark & more(27:54) How to write better AI prompts(30:16) What’s next for AI and the future of media(35:44) The importance of adaptability in media careers(37:13) Ethical questions and staying informed on AI policies(38:08) Where to find Chrissy Carroll online(39:11) OutroSupport the showMaster the Media for Dietitians, Physicians & Healthcare Professionals Facebook group: https://www.facebook.com/groups/mediamasterywithamyDietitians on the Blog Facebook group: https://www.facebook.com/groups/789355101157569Need a Guest Facebook group: https://www.facebook.com/groups/264636544981623If you enjoyed this episode, don’t forget to subscribe so you never miss a tip on growing your income and impact through the media! And if you’re feeling extra generous, leave a review—it helps more healthcare pros like you find the show. Thanks for being here—I can’t wait to hang out with you again next time!

Not sure what to say after chatting with a brand at a trade show? You’re not alone, and Amy’s got you covered. In this episode of Master the Media, Amy shares her go-to steps for following up with brands after events like FNCE, in the kind, encouraging way she’s known for. From figuring out who to contact to writing an email that feels natural (not salesy), she walks you through exactly what to do, when to send it, what to say, and how to stand out. If you’re a health pro hoping to turn those expo convos into paid partnerships, this episode will make you feel like you’ve got a coach in your corner.Learn how to earn $50,000 in brand partnerships in just 6 months: https://masterthemedia.co/masterclass/Episode highlights:(0:00) Intro(2:18) Why post-trade show follow-up matters(3:38) What to do after meeting brands at an expo(4:58) Who to talk to at booths and what to ask(6:37) When to and when not to follow up(7:55) Writing a follow-up email that gets responses(12:14) What to do if they don’t reply right away(13:45) Info on the free masterclass for health pros(14:14) OutroSupport the showMaster the Media for Dietitians, Physicians & Healthcare Professionals Facebook group: https://www.facebook.com/groups/mediamasterywithamyDietitians on the Blog Facebook group: https://www.facebook.com/groups/789355101157569Need a Guest Facebook group: https://www.facebook.com/groups/264636544981623If you enjoyed this episode, don’t forget to subscribe so you never miss a tip on growing your income and impact through the media! And if you’re feeling extra generous, leave a review—it helps more healthcare pros like you find the show. Thanks for being here—I can’t wait to hang out with you again next time!

Is it really possible to take time off as an entrepreneur without everything falling apart? In this episode, Amy shares her honest story of taking 12 full weeks off for maternity leave after welcoming her daughter, Annabelle. She talks about what worked, what surprised her, and how her business not only kept going... it grew. Amy walks through the exact steps she took to prepare her team, support her students, and keep things running while she stepped away to focus on family. If you’re a business owner wondering how to take real time off (and actually enjoy it), this episode is for you. Amy’s warmth, honesty, and practical tips make this feel like a conversation with a good friend who’s just a few steps ahead.Learn how to earn $50,000 in brand partnerships in just 6 months: https://masterthemedia.co/masterclass/Episode highlights:(0:00) Intro(1:21) Amy returns from maternity leave and the first months of motherhood(3:11) Transitioning back to work(4:40) How Amy planned her business for time off(5:57) Key staff and automation strategies(8:04) Extending student memberships(9:29) Keeping lead generation going(11:25) Advice for solopreneurs(13:38) Lessons learned & what’s next for her business(15:33) Sign up for the free masterclass on Oct 22(15:51) OutroSupport the showMaster the Media for Dietitians, Physicians & Healthcare Professionals Facebook group: https://www.facebook.com/groups/mediamasterywithamyDietitians on the Blog Facebook group: https://www.facebook.com/groups/789355101157569Need a Guest Facebook group: https://www.facebook.com/groups/264636544981623If you enjoyed this episode, don’t forget to subscribe so you never miss a tip on growing your income and impact through the media! And if you’re feeling extra generous, leave a review—it helps more healthcare pros like you find the show. Thanks for being here—I can’t wait to hang out with you again next time!

Ever felt like speaking on camera or in front of a crowd just isn’t your thing? In this episode of Master the Media, Amy shares her personal story from being super shy in grad school to showing up confidently on national TV. She opens up about the small steps that helped her feel more at ease, like going out to eat alone or chatting with strangers at work. Amy also walks you through how she gets ready for speaking events today, from what she wears to how she protects her energy as an introvert. If you’ve ever been nervous about public speaking, this episode will give you real, simple tips to help you feel more prepared and way less overwhelmed. No perfection needed, just progress.Free Guide to Get You Started: https://masterthemedia.co/startEpisode highlights:(0:00) Intro(1:58) A terrifying first on-camera experience(3:46) How a surprise TV assignment changed everything(5:07) Building confidence through everyday work(6:49) Media training tips that still apply today(9:10) Embracing mistakes and imperfection on camera(11:46) The pre-presentation routine that changed the game(15:21) Why preparation is everything for on-camera success(17:28) Showing up fully, no matter the size of your audience(19:04) Free guide to help you get started with media work(19:16) OutroSupport the showMaster the Media for Dietitians, Physicians & Healthcare Professionals Facebook group: https://www.facebook.com/groups/mediamasterywithamyDietitians on the Blog Facebook group: https://www.facebook.com/groups/789355101157569Need a Guest Facebook group: https://www.facebook.com/groups/264636544981623If you enjoyed this episode, don’t forget to subscribe so you never miss a tip on growing your income and impact through the media! And if you’re feeling extra generous, leave a review—it helps more healthcare pros like you find the show. Thanks for being here—I can’t wait to hang out with you again next time!

Think you need a big social media following to land media features or get paid by brands? In this episode, Amy shares how even a small (or brand new) social media presence can help you grow your brand, land interviews, and get noticed by companies. Amy breaks down why it’s helpful to have just one solid platform, what to include in your bio, and how to make it super easy for reporters and brands to find and contact you. She also shares simple tips for turning media features into content that builds your credibility, and might even lead to new clients or paid partnerships. No need to do it all or be everywhere online. Just start small, be strategic, and let people know what you’re up to.Master the Media Facebook group: https://www.facebook.com/groups/mediamasterywithamyEpisode highlights:(0:00) Intro(1:27) Why a large following is not required for brand or media work(3:01) Identifying your target audience and platform(5:04) Growing your social visibility and why it’s critical(7:08) Showcasing media features to attract more opportunities(10:00) Using tags and reposts to expand reach(10:50) Turning articles into content across platforms(12:31) Key tips for building a professional, searchable social profile(14:02) Automating engagement and growing your email list(15:06) It's not about follower count(15:33) OutroSupport the showMaster the Media for Dietitians, Physicians & Healthcare Professionals Facebook group: https://www.facebook.com/groups/mediamasterywithamyDietitians on the Blog Facebook group: https://www.facebook.com/groups/789355101157569Need a Guest Facebook group: https://www.facebook.com/groups/264636544981623If you enjoyed this episode, don’t forget to subscribe so you never miss a tip on growing your income and impact through the media! And if you’re feeling extra generous, leave a review—it helps more healthcare pros like you find the show. Thanks for being here—I can’t wait to hang out with you again next time!

Ever wonder how some healthcare pros get paid thousands to work with brands even without a big social media following? In this episode, Amy breaks down the key difference between being an influencer and being an expert with influence. If you're a dietitian, doctor, nurse, or other health expert, your education and experience matter a lot, and brands know it. Amy shares real stories, simple tips, and one honest lesson from a brand deal that didn’t go as planned. You’ll walk away knowing why your credentials are so valuable and how you can confidently charge what you're worth.Master the Media Facebook Page: https://www.facebook.com/mediamasterywithamyGrab the FREE pricing guide: https://masterthemedia.co/pricing-guide/Episode highlights:(0:00) Intro(1:35) Expert with influence vs. influencer(3:30) Why follower count doesn’t matter(5:25) Why brands hire influencers vs. experts(6:35) The power of long-term, indirect influence(7:51) Amy’s personal story about a failed brand partnership(10:29) Ways brands can work with experts(11:56) Pricing ranges for expert services(13:44) Why your endorsement carries more value than you think(14:50) OutroSupport the showMaster the Media for Dietitians, Physicians & Healthcare Professionals Facebook group: https://www.facebook.com/groups/mediamasterywithamyDietitians on the Blog Facebook group: https://www.facebook.com/groups/789355101157569Need a Guest Facebook group: https://www.facebook.com/groups/264636544981623If you enjoyed this episode, don’t forget to subscribe so you never miss a tip on growing your income and impact through the media! And if you’re feeling extra generous, leave a review—it helps more healthcare pros like you find the show. Thanks for being here—I can’t wait to hang out with you again next time!

Think you need a huge social media following to land brand deals? Not true. In this episode, Amy shares some of her favorite real-life partnerships, including a $5,000 coffee machine, helping make Panda Express’ menu healthier, and speaking on stage in NYC. She explains how creativity, connection, and offering real value matter more than follower count. If you’re a dietitian, doctor, or health pro dreaming of working with brands you love, this episode will give you ideas, inspiration, and a big confidence boost.Master the Media Facebook Page: https://www.facebook.com/mediamasterywithamyEpisode highlights:(0:00) Intro(1:35) What brand partnerships really look like(3:42) Trading value, not just content(8:26) Behind-the-scenes consulting with Panda Express(12:09) Creating healthcare toolkits for brands(14:18) Speaking gigs with supplement brands and going above and beyond(17:07) Takeaways and free Facebook group invite for more opportunities(17:37) OutroSupport the showMaster the Media for Dietitians, Physicians & Healthcare Professionals Facebook group: https://www.facebook.com/groups/mediamasterywithamyDietitians on the Blog Facebook group: https://www.facebook.com/groups/789355101157569Need a Guest Facebook group: https://www.facebook.com/groups/264636544981623If you enjoyed this episode, don’t forget to subscribe so you never miss a tip on growing your income and impact through the media! And if you’re feeling extra generous, leave a review—it helps more healthcare pros like you find the show. Thanks for being here—I can’t wait to hang out with you again next time!

What is media reach, really, and why does it matter so much? In this episode of Master the Media, Amy breaks it all down in a way that’s easy to understand and actually fun to learn. She shares why media reach is a big deal when it comes to working with brands and how your audience size can open doors to exciting opportunities. Amy walks you through real examples, from huge outlets like AARP to personal blogs, and offers practical tips to help you track your own reach and grow it over time. You'll also hear how to build great relationships with reporters, pitch the right way, and even earn income through sponsored TV segments. Whether you’re just getting started or ready to take things to the next level, Amy’s here to guide you every step of the way.Master the Media Facebook group: https://www.facebook.com/mediamasterywithamyTools to Calculate Media Reach: https://coveragebook.com/https://www.similarweb.com/Episode highlights:(0:00) Intro(1:39) What is media reach and why it matters(3:31) Different types of brand media opportunities(5:21) Building media relationships for brand collaborations(7:41) How to feature brands in TV segments(9:48) Understanding what counts as “impressive” media reach(12:26) Best tools to calculate your media reach(14:47) Final tips and how to get started today(15:30) OutroSupport the showMaster the Media for Dietitians, Physicians & Healthcare Professionals Facebook group: https://www.facebook.com/groups/mediamasterywithamyDietitians on the Blog Facebook group: https://www.facebook.com/groups/789355101157569Need a Guest Facebook group: https://www.facebook.com/groups/264636544981623If you enjoyed this episode, don’t forget to subscribe so you never miss a tip on growing your income and impact through the media! And if you’re feeling extra generous, leave a review—it helps more healthcare pros like you find the show. Thanks for being here—I can’t wait to hang out with you again next time!

Ever feel like you're not ready to work with the media or get paid by brands? In this real and encouraging episode of Master the Media, Amy shares how she faced those same feelings and why waiting until things are perfect can actually hold you back. She tells stories from her own path, like how she started landing media features and brand deals with a simple, homemade website. Amy breaks down what really matters, and no, it’s not your follower count or having everything figured out. If you’ve been hesitating to start, this episode will help you feel ready enough to go for it.Get started with the media: https://masterthemedia.co/how-to-get-started/Episode highlights:(0:00) Intro(1:29) Imposter syndrome in media and brand work(3:27) Amy’s journey with a less-than-perfect website(6:09) What a “pretty” website actually changes, and what it doesn’t(8:41) Why social media following doesn’t matter as much as you think(10:57) How media exposure can naturally grow your audience(12:54) Don’t wait to be “ready” to start pitching brands(15:15) Showing up at 80% can still mean you’re giving 100% value(18:46) Just do the thing, imperfectly!(19:12) OutroSupport the showMaster the Media for Dietitians, Physicians & Healthcare Professionals Facebook group: https://www.facebook.com/groups/mediamasterywithamyDietitians on the Blog Facebook group: https://www.facebook.com/groups/789355101157569Need a Guest Facebook group: https://www.facebook.com/groups/264636544981623If you enjoyed this episode, don’t forget to subscribe so you never miss a tip on growing your income and impact through the media! And if you’re feeling extra generous, leave a review—it helps more healthcare pros like you find the show. Thanks for being here—I can’t wait to hang out with you again next time!

Are you giving free testimonials and not getting anything in return? In this episode of Master the Media, Amy Gorin shares why your words as a health professional are worth way more than you might think and why brands should be paying for them. She talks through real examples, what brands are really using your name and image for, and what you should be charging. Amy also explains the few times it actually makes sense not to charge, like with coaching programs. Don’t forget to grab her free pricing guide so you know exactly what to ask for next time a brand comes your way.Grab the FREE pricing guide: https://masterthemedia.co/pricing-guide/Episode highlights:(0:00) Intro(2:06) What is a testimonial and why it’s valuable(3:14) How brands use your name and likeness(5:48) Supplement brand examples and legal disclaimers(8:28) Pricing testimonials and packaging them with other services(11:43) When testimonials are unpaid(14:55) Always charge for brand endorsements(16:38) OutroSupport the showMaster the Media for Dietitians, Physicians & Healthcare Professionals Facebook group: https://www.facebook.com/groups/mediamasterywithamyDietitians on the Blog Facebook group: https://www.facebook.com/groups/789355101157569Need a Guest Facebook group: https://www.facebook.com/groups/264636544981623If you enjoyed this episode, don’t forget to subscribe so you never miss a tip on growing your income and impact through the media! And if you’re feeling extra generous, leave a review—it helps more healthcare pros like you find the show. Thanks for being here—I can’t wait to hang out with you again next time!

Ever had a brand say, “We don’t have a budget,” and wondered if that’s the end of the conversation? It doesn’t have to be. In this episode of Master the Media, Amy Gorin shares real talk about how to turn those “nos” into paid opportunities. You’ll learn why getting a “no” isn’t always bad, and how a little research and the right pitch can open big doors. Amy even shares the story of how one pitch to Panda Express, after being turned down, ultimately led to a paid consulting job and later, a spokesperson role. She also explains why emailing beats DMing, and why there’s way more to brand deals than just social media posts. If you’re a health pro who wants to get paid to work with brands you love, this one’s for you.Grab the FREE pricing guide: https://masterthemedia.co/pricing-guide/Join the Master the Media Facebook group: https://www.facebook.com/groups/680900019458808Episode highlights:(0:00) Intro(2:12) Why brands respond “No budget”, and what it means(3:59) Why brands reject pitches and how to handle them(6:27) Why social media DMs often don’t lead to paid deals(7:34) Crafting a strong, targeted pitch(9:31) Panda Express case study(13:19) What makes a pitch compelling(17:14) From small projects to five-figure partnerships(19:18) Action step: Identify a brand’s pain points and pitch strategically(19:44) OutroSupport the showMaster the Media for Dietitians, Physicians & Healthcare Professionals Facebook group: https://www.facebook.com/groups/mediamasterywithamyDietitians on the Blog Facebook group: https://www.facebook.com/groups/789355101157569Need a Guest Facebook group: https://www.facebook.com/groups/264636544981623If you enjoyed this episode, don’t forget to subscribe so you never miss a tip on growing your income and impact through the media! And if you’re feeling extra generous, leave a review—it helps more healthcare pros like you find the show. Thanks for being here—I can’t wait to hang out with you again next time!

Are you a healthcare pro trying to stand out and land those high-paying brand deals, even if you don’t have a huge following on social media? In this episode, Amy Gorin shares a surprisingly simple tip that could make a big difference: adding an “As Seen In” section to your website.Amy breaks down how just a handful of media features, like ABC, Forbes, and EatingWell, can go a long way in building trust with both brands and clients. She’ll walk you through how to pick the right logos, where to place them, and why this one tweak to your homepage can boost your credibility, attract the kind of clients you really want, and even grow your income.Whether you’re a dietitian, doctor, health coach, or somewhere in between, this is a smart move you can start using right away.🎧 Plus, don’t miss the invite to Amy’s free live Q&A sessions happening June 17 & 19. Details at masterthemedia.co/QA/Grab the FREE pricing guide: https://masterthemedia.co/pricing-guide/Follow Amy’s IG: https://www.instagram.com/masterthemediaEpisode highlights:(0:0) Intro(2:45) What is an “As Seen In” section?(5:03) How media connections help land paid brand deals(5:58) The ideal number of media features to showcase(10:31) Where to place your “As Seen In” for best impact(14:04) Using media features to get more clients(15:40) Extending this strategy to social media bios(17:24) Free resources to help you get featured(18:14) OutroSupport the showMaster the Media for Dietitians, Physicians & Healthcare Professionals Facebook group: https://www.facebook.com/groups/mediamasterywithamyDietitians on the Blog Facebook group: https://www.facebook.com/groups/789355101157569Need a Guest Facebook group: https://www.facebook.com/groups/264636544981623If you enjoyed this episode, don’t forget to subscribe so you never miss a tip on growing your income and impact through the media! And if you’re feeling extra generous, leave a review—it helps more healthcare pros like you find the show. Thanks for being here—I can’t wait to hang out with you again next time!

Ever feel weird about saying yes to a brand partnership that just doesn’t sit right? You’re not alone. In this episode of Master the Media, Amy Gorin gets real about how to decide if a brand deal is actually worth it. She shares the gut check questions she always asks before signing on, and why it's okay (and smart) to walk away from big money if something feels off. Amy opens up about her own experiences of turning down six-figure deals, discusses red flags in contracts, and explains why staying true to your values can actually foster stronger relationships with brands. Whether you're new to partnerships or already working with brands, this episode will help you feel more confident and clear about what’s right for you.Learn how to earn $50,000 in brand partnerships in just 6 months: masterthemedia.co/masterclassGrab the FREE pricing guide: https://masterthemedia.co/pricing-guide/Follow Amy’s IG: https://www.instagram.com/masterthemediaEpisode highlights:(0:00) Intro(1:25) Free masterclasses for dietitians and healthcare professionals(2:19) Which brand deal is worth it?(4:13) Conflicts of interest and exclusivity clauses(7:54) The “gut check” questions to ask before saying yes(11:36) Product testing and messaging alignment(14:37) Contracts, red flags, and protecting your image(18:38) How to gracefully turn down offers and keep future doors open(20:32) OutroSupport the showMaster the Media for Dietitians, Physicians & Healthcare Professionals Facebook group: https://www.facebook.com/groups/mediamasterywithamyDietitians on the Blog Facebook group: https://www.facebook.com/groups/789355101157569Need a Guest Facebook group: https://www.facebook.com/groups/264636544981623If you enjoyed this episode, don’t forget to subscribe so you never miss a tip on growing your income and impact through the media! And if you’re feeling extra generous, leave a review—it helps more healthcare pros like you find the show. Thanks for being here—I can’t wait to hang out with you again next time!

Thinking about working with brands but not sure where to begin or whether you should ever work for free? In this episode, Amy shares practical advice on how to land your first brand partnership without undervaluing yourself. She offers real-life examples of what counts as a solid “proof of concept,” when it’s okay to accept product-only deals, and how to use things you’ve already created, like blog posts or social content, to highlight your skills. Amy also dives into what to ask before saying yes to a brand, how to negotiate better terms, and when giving a little “free taste” (on your terms!) can actually open the door to paid opportunities. If you’re a healthcare pro looking to boost your income with brand work, you won’t want to miss this one.Learn how to earn $50,000 in brand partnerships in just 6 months: masterthemedia.co/masterclassGrab the FREE pricing guide: https://masterthemedia.co/pricing-guide/Follow Amy’s IG: https://www.instagram.com/masterthemediaEpisode highlights:(0:00) Intro(2:15) What is a proof of concept partnership?(4:12) 4 options for showing brand-worthy work(6:21) Amy’s own experience with an underpriced project(10:03) Easy ways to build examples for your brand portfolio(12:53) Should you ever work for free?(14:53) When trading products can be worth it(17:18) Why working for free might hurt your future rates(21:13) When it makes sense to accept a “test” partnership(23:58) What to weigh before saying yes to a low-paying brand deal(28:02) A smarter way to negotiate and gain future value(29:57) Sharing your brand work and building your pitch deck(30:53) OutroSupport the showMaster the Media for Dietitians, Physicians & Healthcare Professionals Facebook group: https://www.facebook.com/groups/mediamasterywithamyDietitians on the Blog Facebook group: https://www.facebook.com/groups/789355101157569Need a Guest Facebook group: https://www.facebook.com/groups/264636544981623If you enjoyed this episode, don’t forget to subscribe so you never miss a tip on growing your income and impact through the media! And if you’re feeling extra generous, leave a review—it helps more healthcare pros like you find the show. Thanks for being here—I can’t wait to hang out with you again next time!

Can you really succeed in business if you’re not an extrovert? In this episode, Amy opens up about what it’s like to be an introvert in the entrepreneurial world and how she’s learned to protect her energy while still showing up fully for her clients, students, and brand partners. She shares honest stories from her own life, like how a simple change, such as getting a hotel room alone before an event, helped her feel more present and less drained. If you've ever felt overwhelmed by one-on-one client work or worried that your personality might hold you back from growth, this is the episode for you. Amy also shares helpful tips for setting up your schedule in a way that works for you, so you can thrive both personally and professionally.Learn how to earn $50,000 in brand partnerships in just 6 months: masterthemedia.co/masterclass📚 Learn More About Master the Media: masterthemedia.coFollow Amy’s IG: instagram.com/masterthemediaEpisode highlights:(0:00) Intro(2:24) Can introverts succeed as entrepreneurs?(4:27) Why one-on-one client work can be draining(6:17) Time-blocking for energy and focus(8:41) How Amy preps for big speaking events(11:55) Managing high-energy, in-person days(14:40) Why solo recharge time matters(17:46) How to adjust your week to protect your energySupport the showMaster the Media for Dietitians, Physicians & Healthcare Professionals Facebook group: https://www.facebook.com/groups/mediamasterywithamyDietitians on the Blog Facebook group: https://www.facebook.com/groups/789355101157569Need a Guest Facebook group: https://www.facebook.com/groups/264636544981623If you enjoyed this episode, don’t forget to subscribe so you never miss a tip on growing your income and impact through the media! And if you’re feeling extra generous, leave a review—it helps more healthcare pros like you find the show. Thanks for being here—I can’t wait to hang out with you again next time!

In this episode of Master the Media, Amy Gorin answers a question many healthcare pros wonder about: Do you need a social media following to work with brands? The short answer is NO. Amy explains why your credentials matter more than your follower count and shares easy ways to get noticed without posting all the time. She talks about using media interviews to grow your email list or Instagram and how brands often care more about your expertise than your reach. You’ll also hear about different ways to get paid, like writing blog posts, making content for a brand’s page, or helping with product development. Whether you love social or avoid it completely, this episode gives real advice that works.Grab the FREE pricing guide: https://masterthemedia.co/pricing-guide/Follow Amy’s IG: https://www.instagram.com/amydgorin/Episode highlights:(0:00) Intro(2:39) Do you really need social media?(4:50) Why a small following can still help(6:10) Finding your niche and audience(9:48) How media quotes grow your brand(13:27) Attracting brands with helpful content(14:39) How to work with brands without social(20:29) What to do first if you’re feeling stuck(21:41) OutroSupport the showMaster the Media for Dietitians, Physicians & Healthcare Professionals Facebook group: https://www.facebook.com/groups/mediamasterywithamyDietitians on the Blog Facebook group: https://www.facebook.com/groups/789355101157569Need a Guest Facebook group: https://www.facebook.com/groups/264636544981623If you enjoyed this episode, don’t forget to subscribe so you never miss a tip on growing your income and impact through the media! And if you’re feeling extra generous, leave a review—it helps more healthcare pros like you find the show. Thanks for being here—I can’t wait to hang out with you again next time!

What would happen to your income if life suddenly hit pause? In this episode, Amy shares how having six income streams gave her peace of mind during a high-risk pregnancy and an unexpected hospital stay. She breaks down exactly how she earns, from blog ads and digital products to brand deals and media coaching, and how each stream helps create financial stability. Amy gets real about the numbers, her journey, and how you can start building multiple income streams, even with a full-time job. You'll also hear smart strategies for pitching brands, getting media features, and turning small projects into big, long-term partnerships. If you’re a healthcare pro looking to boost your income and lower your stress, this episode is a must-listen.🎧 Plus, don’t miss the invite to Amy’s free live Q&A sessions happening May 13 & 14. Details at masterthemedia.co/Q&AEpisode highlights:(0:00) Intro(1:28) Why multiple income streams matter(2:35) Amy’s pregnancy update and motivation for this episode(5:18) Amy’s six current income streams(10:14) How brand deals can grow from $1K to $20K+(16:04) Using media quotes to grab brand attention(19:08) Real-life brand deal example with Amy’s Kitchen(20:06) Three income streams you can start with(21:29) OutroSupport the showMaster the Media for Dietitians, Physicians & Healthcare Professionals Facebook group: https://www.facebook.com/groups/mediamasterywithamyDietitians on the Blog Facebook group: https://www.facebook.com/groups/789355101157569Need a Guest Facebook group: https://www.facebook.com/groups/264636544981623If you enjoyed this episode, don’t forget to subscribe so you never miss a tip on growing your income and impact through the media! And if you’re feeling extra generous, leave a review—it helps more healthcare pros like you find the show. Thanks for being here—I can’t wait to hang out with you again next time!

Welcome to the first episode of the Master the Media podcast with Amy Gorin, a former magazine editor turned registered dietitian and media coach for healthcare professionals. In this heartfelt and inspiring launch episode, Amy shares her journey from being a shy student terrified of cameras to becoming a trusted voice in media and a successful entrepreneur. She opens up about how she transitioned from a low-paying clinical dietitian role to earning over $260K annually through media features and brand partnerships, all while helping others do the same.Amy explains why media visibility matters for healthcare professionals, how it can lead to more patients, more income, and greater career satisfaction. She breaks down what a “media feature” is, how it can grow your platform, and how to monetize it in different ways... from social media posts to newsletter promotions to brand campaigns. If you’re a physician, dietitian, or health coach dreaming of more freedom and recognition, this episode is the perfect starting point.🎧 Plus, don’t miss the invite to Amy’s free live Q&A sessions happening May 13 & 14. Details at masterthemedia.co/Q&AEpisode highlights:(0:00) Intro(3:40) Amy’s personal journey: from shy student to magazine editor(4:59) Becoming a registered dietitian and discovering brand opportunities(7:05) Getting featured in major publications and reaching billions(9:36) From $89K editor to $262K media dietitian(12:14) Why media features matter for health professionals(16:27) Growing your email list and monetizing your platform(18:26) Building influence and charging for social media(19:25) Working with brands on more advanced partnerships(21:08) Examples of brand collaboration and high-value deals(21:45) Pitching yourself as a valuable brand partner(22:38) OutroSupport the showMaster the Media for Dietitians, Physicians & Healthcare Professionals Facebook group: https://www.facebook.com/groups/mediamasterywithamyDietitians on the Blog Facebook group: https://www.facebook.com/groups/789355101157569Need a Guest Facebook group: https://www.facebook.com/groups/264636544981623If you enjoyed this episode, don’t forget to subscribe so you never miss a tip on growing your income and impact through the media! And if you’re feeling extra generous, leave a review—it helps more healthcare pros like you find the show. Thanks for being here—I can’t wait to hang out with you again next time!

Hosted by award-winning media dietitian and founder of Master the Media, Amy Gorin, this podcast empowers healthcare professionals to break into the media spotlight and land high-paying brand partnerships. Whether you're a dietitian, physician, therapist, or simply curious about media strategy, this show will teach you how to amplify your message, grow your income, and make a lasting impact.Each episode delivers actionable strategies, industry insights, and real talk about what it takes to get featured in top-tier outlets and earn multi-figure brand deals... without burning out. Amy shares her personal experience (including how she earned $262K in one year through partnerships alone), and brings on top experts to help you navigate the ever-changing media and brand landscape with confidence.If you're ready to grow your visibility, your voice, and your revenue, this podcast is your go-to guide. Welcome to the Master the Media community.Support the showMaster the Media for Dietitians, Physicians & Healthcare Professionals Facebook group: https://www.facebook.com/groups/mediamasterywithamyDietitians on the Blog Facebook group: https://www.facebook.com/groups/789355101157569Need a Guest Facebook group: https://www.facebook.com/groups/264636544981623If you enjoyed this episode, don’t forget to subscribe so you never miss a tip on growing your income and impact through the media! And if you’re feeling extra generous, leave a review—it helps more healthcare pros like you find the show. Thanks for being here—I can’t wait to hang out with you again next time!