From Founder-Led to System-Led Growth

Most growth strategies are boring. Theresa Potratz’s strategy is "unhinged"—and it works.From managing $2M budgets in AI robotics to hosting a top 10% global podcast about weird history, Theresa knows that data without storytelling is just noise.In this episode of Back on T-R-A-C-K, we dive into: How to double email open rates using hyper-personalization (the Clay playbook). Moving from "Founder-led" to "System-led" lead generation. Why "marketing your marketing" is the secret to sales alignment. •What Napoleon’s battle with bunnies can teach us about market risk.If you want to scale your brand with a mix of data-driven precision and "weird" curiosity, this conversation is for you.