From Founder-Led to System-Led Growth

What this episode covers

Most growth strategies are boring. Theresa Potratz’s strategy is "unhinged"—and it works.From managing $2M budgets in AI robotics to hosting a top 10% global podcast about weird history, Theresa knows that data without storytelling is just noise.In this episode of Back on T-R-A-C-K, we dive into: How to double email open rates using hyper-personalization (the Clay playbook). Moving from "Founder-led" to "System-led" lead generation. Why "marketing your marketing" is the secret to sales alignment. •What Napoleon’s battle with bunnies can teach us about market risk.If you want to scale your brand with a mix of data-driven precision and "weird" curiosity, this conversation is for you.

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Frequently Asked Questions

How long is this episode of Back on T-R-A-C-K?

This episode is 35 minutes long.

When was this Back on T-R-A-C-K episode published?

This episode was published on May 6, 2026.

What is this episode about?

Most growth strategies are boring. Theresa Potratz’s strategy is "unhinged"—and it works.From managing $2M budgets in AI robotics to hosting a top 10% global podcast about weird history, Theresa knows that data without storytelling is just noise.In...

Can I download this Back on T-R-A-C-K episode?

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