From Furniture E-commerce to Artist & Entrepreneur - A Maker Chat with Jillian Oliver of Gert & Co. | Episode 51

Meet Jillian Oliver, the artist & owner of Gert & Co - a stationery and home goods line inspired by her home state of Maine.Prior to Gert & Co, Jillian spent nearly a decade curating home furnishings brands and creating product for mass markets while working at a large e-commerce furniture company and later an area rug manufacturer.In today’s episode of The Buyerside Chat Podcast, we’re chatting about her path from corporate to entrepreneur and how her ecommerce experience has lent itself to her current success.The topics covered in this episode are:- how she walked away from corporate to focus full time on her business- removing a product from your line that is driving revenue but is not profitable or aligned with the future vision for your business (and how that makes you MORE successful)- how to cultivate a point of view for your brand and say NO to trends if they don’t fit with your brand aesthetic of brand voice- understanding your ecommerce analytics and simplifying your reporting to make profitable decisionsEnjoy the chat!Connect with Jillian and check out her beautiful work!Gert & Co WebsiteSay hi on Instagram GROW YOUR WHOLESALE BUSINESS:Retail Pitching👇1) Get the Buyerside Pitch Kit to uplevel & simplify your wholesale pitching. Get yours HEREFaire Growth👇1) Join me LIVE on September 17, 2026 for the FREE Faire Success Blueprint Workshop. Reserve your seat HERE.2) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE3) Ready to take action and scale on Faire? Check out The Faire BootcampREADY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS? Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.(Doors open to limited seats in May 2026)LET'S CONNECT!Want to leave a Question to air on the podcast (OR leave a little podcast love note)? CALL IN TO THE ‘BUYER HOTLINE’ HEREWebsite: kristinfishercoaching.comInstagram @kristinfishercoachingContact: [email protected]