🇬🇧 From growth to maturity: scaling SaaS marketing in the subscription economy

In this episode of Beyond Revenue – Narratives of Revenue Leaders, Michael Jäger talks with Emelie Linheden, VP of Marketing at Younium and former first marketing hire, about what it really takes to scale SaaS marketing from a single market to a global footprint. You’ll hear about: Why SaaS marketing is much more than lead generation How to build a scalable, global marketing foundation with local execution Turning marketing into a true growth partner from day one Driving expansion, retention and advocacy in complex, higher-ACV deals Leading a remote, multicultural marketing team across regions How Younium thinks about hybrid growth, PLG elements and partners Emelie also shares her core principle for SaaS growth: deep respect for your ICP and long-term relationship building across the whole customer lifecycle. Perfect for B2B SaaS founders, revenue leaders and marketing leaders heading towards or beyond €10M ARR. 🔔 Follow Beyond Revenue to never miss an episode. ⭐ If you enjoyed this conversation, please rate the show and leave a review. It helps more SaaS leaders discover it.