From Gut Health to GMA: Building a Media Career with Kaytee Hadley | EP 29

How does a gut health dietitian become a brand spokesperson, TV regular, and media mentor, all in just two years? In this episode, Amy Gorin chats with Kaytee Hadley, a Master the Media alum, private practice owner, and now Master the Media's own community manager. Kaytee shares how she started media work, thinking she might hate it, and ended up building a thriving second income stream while growing her clinical team and stepping into national brand campaigns. They talk about making media work feel aligned, landing dream partnerships (hi, Impossible Foods!), showing up with confidence, and creating a career that supports your whole life, not just your work life. If you’ve ever wondered what’s possible when you combine your expertise with media, this one’s for you.Kaytee Hadley, MS, RDN, IFMCP, CPT, is a functional medicine dietitian specializing in gut health, particularly IBS and SIBO. With advanced training from USC and certifications in both SIBO and functional medicine, she focuses on helping people uncover and address the root causes of digestive issues through personalized, evidence-based care. Kaytee also supports clients with hormone health, detoxification, metabolic wellness, and mental well-being. Her work has been featured in Time, Forbes, and Yahoo, and she’s partnered with brands like Impossible Foods and Califia Farms. In addition to running a group practice, she mentors healthcare providers as the Community Manager at Master the Media, helping them confidently step into the world of media and brand partnerships.Connect with Kaytee:Website: https://kayteehadley.com/IG: https://www.instagram.com/kayteehadley/Don’t miss the invite to Amy’s free live Q&A sessions happening on January 29. Details at https://masterthemedia.co/qa/Episode highlights:(0:00) Intro(2:16) Kaytee’s private practice growth and rebrand(3:40) Merging gut health and plant-based passions(5:07 Why she almost didn’t pursue media—and what changed(7:12) Earning nearly $100K part-time through brand work(9:27) How media boosted her private practice (and confidence)(13:36) Why healthcare pros need to be in the media(15:01) Finding true community in the media space(18:15) Working with brands that respect your values(22:09) Dream collab: Becoming an advisor for Impossible Foods(27:52) Landing a recurring TV segment with just 2 pitches(32:53) Managing multiple roles (without burning out)(35:44) Her weekly structure for staying sane(40:11) Letting go of perfectionism and just getting started(41:58) 2026 goals: more media, more life, more joy(47:48) Where to find Kaytee online(47:57) Upcoming Q&A on working with brands(48:48) OutroSupport the showMaster the Media for Dietitians, Physicians & Healthcare Professionals Facebook group: https://www.facebook.com/groups/mediamasterywithamyDietitians on the Blog Facebook group: https://www.facebook.com/groups/789355101157569Need a Guest Facebook group: https://www.facebook.com/groups/264636544981623If you enjoyed this episode, don’t forget to subscribe so you never miss a tip on growing your income and impact through the media! And if you’re feeling extra generous, leave a review—it helps more healthcare pros like you find the show. Thanks for being here—I can’t wait to hang out with you again next time!