From Gym Snacks to Global Shelves: The Story Behind Papa Steve's Protein Bars

Join us in this episode of Behind the Barcode as we chat with Steve, the founder and CEO of Papa Steve's. Discover how Steve’s passion for health and fitness led him from stocking his protein bars at Whole Foods himself to growing an international brand with a devoted following. Learn about the unique challenges of scaling a CPG business, navigating the modern retail landscape, and fostering customer loyalty in a rapidly changing market. Dive into the inspiring story of how a small vision turned into a protein bar powerhouse. Shop Papa Steve Bars: https://papasteves.com/ Follow Papa Steves on Instagram: https://www.instagram.com/papasteves/