From Hedge Funds to Coffee Trees: Nadine Rasch Talks Sustainability in the Coffee Industry

Join U3 Coffee co-founder Kristi Ross as she chats with Nadine Rasch, founder and director of Primavera Green Coffee and La Central de Café, about sustainability and equity across the coffee value chain.Growing up on her family’s coffee farm in Guatemala, Nadine was convinced she would never want to work in coffee. After pursuing a career in finance, she recognized that the people who shaped the coffee market were often disconnected from coffee production, and she had a unique perspective to offer the industry.In 2013, she founded her vertically integrated green coffee company, Primavera Green Coffee, to help ensure that small-holder coffee producers were empowered and supported and to deliver high-quality coffee to roasters.Nadine shares why she believes that ensuring coffee producers are recognized, and paid fairly, for their work is the key to sustainability in the coffee industry— and why she says coffee lovers have the power to change the system for the better.Like our content? Stay connected.Subscribe:* U3 podcast for new episodes each week* YouTube Channel Connect:* Sign up for our newsletter * Visit our website Follow us:* LinkedIn * Instagram * X* FacebookThis podcast is created by U3 Coffee for informational, educational, and entertainment purposes only. While we strive for accuracy, opinions and representations of facts are those of individuals and not necessarily U3 Coffee.Copyright © 2024 U3 COFFEE, LLC. All rights reserved. Terms of Use on u3coffee.com apply. Reproduction, distribution, or public display is prohibited. Download for personal use is permitted.'U3 COFFEE' is a trademark owned by U3 COFFEE, LLC.